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Men's Hair Care and Styling Products Market by Product Type and Distribution Channel: Opportunity Analysis and Industry Forecast, 2021-2030

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    Report

  • 180 Pages
  • December 2021
  • Region: Global
  • Allied Market Research
  • ID: 5548363
Description Jump to:
The global men’s haircare and styling products market was valued at $40,430.0 million in 2020 and is anticipated to reach $54,755.1 million by 2030, with a CAGR of 3.3% during the forecast period.



Haircare is a global scalp hair and cosmetics terminology. Haircare routines differ depending on a person's culture and physical characteristics. It is not only important for aesthetic maintenance but also for overall cleanliness. Hairstyling products are beauty and hair products that help customers nourish their hair follicles and style their hair. Modern times have led to advancements in technology and in the production process of a broad range of hair styling products.

Rise in awareness in consumers about the deterioration of hair health, increase in disposable income, an adaptation of good hair hygiene in consumers, and necessity of haircare products to avoid hair fall drive the growth of the haircare and styling products market. Haircare and styling products manufacturers have invested a lot in R&D to enhance the characteristics of the existing products and add benefits to them to attract consumers.

Moreover, the numbers of networkers and the increase in internet penetration have also been increased. With this in mind, most leading market participants strive to promote their products on numerous social media channels. Thus, the haircare and styling product industry offer compensatory development potential throughout the prediction period with a plan for social media marketing.

The significant decrease in the global haircare and styling products market size in 2020 is estimated based on the COVID-19 outbreak across the globe. As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chain was disrupted. The shifting of activities in operations and vendor operations impacted the production. Off-line demand may have decreased since the nations' lockdown may have made products delivery less efficient, making internet shops prosper with high sales throughout the epidemic. Hypermarkets and supermarkets have been closed leading to a gap in demand and supply in the market.

About 147 million individuals worldwide are affected by alopecia. Hair issues such as hair greying, dandruff, and hair loss are on an increase in the male population, which is projected to surge the usage of hair care products. For instance, in the Journal of Clinical & Diagnostic Research published in October 2018, around 60.3% of males from 18 to 50 years of age suffer from hair loss. More than the younger generation, the elderly population is projected to have a major impact on the hair care & styling products market as the need for hair care products is greater in elderly men due to age induced hair issues and hair loss.

The key players profiled in this report include American Crew, Baxter of California, Jack Black, Harry's, Malin+Goetz, Hanz de Fuko, Dove Men, Redken Brews, Old Spice, and Axe. These players are introducing new products in the market to increase the customer base and product sale.

Men’s Hair Care and Styling Products Market Segments


By Products Type

  • Haircare
  • Shampoo
  • Conditioner
  • 2-in-1 Shampoo and Conditioner
  • 3-in-1 Shampoo Conditioner and Body Wash
  • Mask
  • Leave-In Conditioner
  • Oil
  • Serum
  • Sprays
  • Dry Shampoos
  • Scalp Treatments
  • Styling Products
  • Cream
  • Clay
  • Gel Glue
  • Wax
  • Pomade
  • Paste
  • Foam
  • Hair Spray
  • Powder

By Distribution Channel

  • Supermarkets
  • Convenience Store
  • Specialty Store
  • E-commerce
  • Others

By Region

  • North America
  • Europe
  • Asia-Pacific

KEY MARKET PLAYERS

  • American Crew
  • Baxter of California
  • Jack Black
  • Harry's
  • Malin+Goetz
  • Hanz de Fuko
  • Dove Men
  • Redken Brews
  • Old Spice
  • Axe

 

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits for stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. Porter's five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitution
3.3.4. Threat of new entrants
3.3.5. Intensity of competitive rivalry
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Rise in awareness about hair fall has increased the demand for haircare products
3.5.1.2. Product Innovation in haircare & styling products supports the growth of the market
3.5.1.3. Expansion of media & entertainment industry flourishes the haircare & styling products market
3.5.1.4. Increased popularity of non-surgical treatment is surging the growth of the market
3.5.2. Restraints
3.5.2.1. Increased competition in the haircare and styling products market escalating price pressure
3.5.2.2. Increase in customer concerns over the harmful components in hair care products
3.5.3. Opportunities
3.5.3.1. Increase in online shopping is expected to drive up sales
3.5.3.2. An increase in awareness about herbal and organic variants is expected to increase the product demand
3.5.3.3. Increase in Focus on Marketing Activities and Established Distribution Network
3.6. Pricing Analysis
3.7. Value chain analysis
3.8. Consumer Insights and Preferences
3.9. Key claims, benefits and concerns
3.9.1. Claims and Benefits
3.9.2. Concerns
3.10. Product Innovations and trends
3.10.1. Ingredient
3.10.2. Category Innovation
3.11. Analysis of the performance of the products by company/brand
3.11.1. American Crew
3.11.2. Baxter of California
3.11.3. Jack Black
3.11.4. Harry’s
3.11.5. Malin+Goetz
3.11.6. Hanz de Fuko
3.11.7. Dove Men
3.11.8. Redken Brews
3.11.9. Old Spice
3.11.10. Axe
CHAPTER 4: MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast, by Type
4.2. Hair care
4.2.1. Key market trends, growth factors, and opportunities
4.2.1.1. Shampoo
4.2.1.2. Conditioner
4.2.1.3.2-in-1 Shampoo and Conditioner
4.2.1.4.3-in-1 Shampoo Conditioner and Body Wash
4.2.1.5. Mask
4.2.1.6. Leave-In Conditioner
4.2.1.7. Oil
4.2.1.8. Serum
4.2.1.9. Sprays
4.2.1.10. Dry Shampoos
4.2.1.11. Scalp Treatments
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. Styling products
4.3.1. Key market trends, growth factors, and opportunities
4.3.1.1. Cream
4.3.1.2. Clay
4.3.1.3. Gel Glue
4.3.1.4. Wax
4.3.1.5. Pomade
4.3.1.6. Paste
4.3.1.7. Foam
4.3.1.8. Hair Spray
4.3.1.9. Powder
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
CHAPTER 5: MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY SALES CHANNEL
5.1. Overview
5.1.1. Market size and forecast, by Sales Channel
5.2. Supermarkets and Hypermarkets
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. Convenience store
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
5.4. Specialty stores
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country
5.5. E-commerce
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country
5.6. Others
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis, by country
CHAPTER 6: MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY REGION
6.1. Overview
6.1.1. Market size and forecast, by region
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by Type
6.2.3. Market size and forecast, by Sales Channel
6.2.4. Market analysis, by Country
6.2.4.1. U.S.
6.2.4.1.1. Market size and forecast, by Type
6.2.4.1.2. Market size and forecast, by Sales Channel
6.2.4.2. Canada
6.2.4.2.1. Market size and forecast, by Type
6.2.4.2.2. Market size and forecast, by Sales Channel
6.2.4.3. Mexico
6.2.4.3.1. Market size and forecast, by Type
6.2.4.3.2. Market size and forecast, by Sales Channel
6.3. Europe
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by Type
6.3.3. Market size and forecast, by Sales Channel
6.3.4. Market analysis, by Country
6.3.4.1. UK
6.3.4.1.1. Market size and forecast, by Type
6.3.4.1.2. Market size and forecast, by Sales Channel
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by Type
6.4.3. Market size and forecast, by Sales Channel
6.4.4. Market analysis, by Country
6.4.4.1. China
6.4.4.1.1. Market size and forecast, by Type
6.4.4.1.2. Market size and forecast, by Sales Channel
6.4.4.2. Japan
6.4.4.2.1. Market size and forecast, by Type
6.4.4.2.2. Market size and forecast, by Sales Channel
6.4.4.3. India
6.4.4.3.1. Market size and forecast, by Type
6.4.4.3.2. Market size and forecast, by Sales Channel
6.4.4.4. Australia
6.4.4.4.1. Market size and forecast, by Type
6.4.4.4.2. Market size and forecast, by Sales Channel
6.4.4.5. Rest of Asia-Pacific
6.4.4.5.1. Market size and forecast, by Type
6.4.4.5.2. Market size and forecast, by Sales Channel
CHAPTER 7: COMPANY PROFILES
7.1. AMERICAN CREW
7.1.1. Company overview
7.1.2. Key strategic moves and developments
7.2. BAXTER OF CALIFORNIA
7.2.1. Company overview
7.2.2. Key strategic moves and developments
7.3. JACK BLACK L.L.C.
7.3.1. Company overview
7.4. HARRY’S, INC.
7.4.1. Company overview
7.4.2. Key strategic moves and developments
7.5. MALIN+GOETZ
7.5.1. Company overview
7.5.2. Key strategic moves and developments
7.6. HANZ DE FUKO
7.6.1. Company overview
7.7. DOVE MEN
7.7.1. Company overview
7.8. REDKEN BREWS
7.8.1. Company overview
7.8.2. Key strategic moves and developments
7.9. OLD SPICE
7.9.1. Company overview
7.9.2. Key strategic moves and developments
7.10. AXE
7.10.1. Company overview
List of Tables
TABLE 01. MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 02. MEN’S HAIR CARE PRODUCTS MARKET, BY REGION, 2020-2030 ($ MILLION)
TABLE 03. MEN’S HAIR STYLING PRODUCTS MARKET, BY REGION, 2020-2030 ($ MILLION)
TABLE 04. MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 05. SALES OF MEN’S HAIR CARE & STYLING PRODUCTS MARKET VIA SUPERMARKETS AND HYPERMARKETS, BY REGION, 2020-2030 ($ MILLION)
TABLE 06. SALES OF MEN’S HAIR CARE & STYLING PRODUCTS MARKET VIA CONVENIENCE STORES, BY REGION, 2020-2030 ($ MILLION)
TABLE 07. SALES OF MEN’S HAIR CARE & STYLING PRODUCTS MARKET VIA SPECIALITY STORES, BY REGION, 2020-2030 ($ MILLION)
TABLE 08. SALES OF MEN’S HAIR CARE & STYLING PRODUCTS MARKET VIA E-COMMERCE, BY REGION, 2020-2030 ($ MILLION)
TABLE 09. SALES OF MEN’S HAIR CARE & STYLING PRODUCTS MARKET VIA OTHERS, BY REGION, 2020-2030 ($ MILLION)
TABLE 10. MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY REGION, 2020-2030 ($ MILLION)
TABLE 11. NORTH AMERICA MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 12. NORTH AMERICA MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 13. NORTH AMERICA MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY COUNTRY, 2020-2030 ($ MILLION)
TABLE 14. U.S. MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 15. U.S. MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 16. CANADA MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 17. CANADA MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 18. MEXICO MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 19. MEXICO MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 20. EUROPE MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 21. EUROPE MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 22. EUROPE MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY COUNTRY, 2020-2030 ($ MILLION)
TABLE 23. UK MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 24. UK MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 25. ASIA-PACIFIC MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 26. ASIA-PACIFIC MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 27. ASIA-PACIFIC MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY COUNTRY, 2020-2030 ($ MILLION)
TABLE 28. CHINA MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 29. CHINA MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 30. JAPAN MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 31. JAPAN MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 32. INDIA MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 33. INDIA MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 34. AUSTRALIA MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 35. AUSTRALIA MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
TABLE 36. REST OF ASIA-PACIFIC MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020-2030 ($ MILLION)
TABLE 37. REST OF ASIA-PACIFIC MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, BY SALES CHANNEL, 2020-2030 ($ MILLION)
List of Figures
FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. EXECUTIVE SUMMARY
FIGURE 03. TOP IMPACTING FACTORS
FIGURE 04. TOP INVESTMENT POCKETS
FIGURE 05. TOP WINNING STRATEGIES, BY YEAR, 2018-2021*
FIGURE 06. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2018-2021* (%)
FIGURE 07. TOP WINNING STRATEGIES, BY COMPANY, 2018-2021*
FIGURE 08. LOW BARGAINING POWER OF SUPPLIERS
FIGURE 09. HIGH BARGAINING POWER OF BUYERS
FIGURE 10. LOW THREAT OF SUBSTITUTION
FIGURE 11. MODERATE THREAT OF NEW ENTRANTS
FIGURE 12. HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 13. PLAYER POSITIONING OF TOP 10 KEY PLAYERS
FIGURE 14. MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY TYPE, 2020 (%)
FIGURE 15. COMPARATIVE VALUE SHARE ANALYSIS OF MEN’S HAIR CARE PRODUCTS MARKET, BY COUNTRY, 2020 & 2030 (%)
FIGURE 16. COMPARATIVE VALUE SHARE ANALYSIS OF MEN’S HAIR STYLING PRODUCTS MARKET, BY COUNTRY, 2020 & 2030 (%)
FIGURE 17. MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY SALES CHANNEL, 2020 (%)
FIGURE 18. COMPARATIVE VALUE SHARE ANALYSIS OF MEN’S HAIR CARE & STYLING PRODUCTS VIA SUPERMARKETS AND HYPERMARKETS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 19. COMPARATIVE VALUE SHARE ANALYSIS OF MEN’S HAIR CARE & STYLING PRODUCTS VIA CONVENIENCE STORES, BY COUNTRY, 2020 & 2030 (%)
FIGURE 20. COMPARATIVE VALUE SHARE ANALYSIS OF MEN’S HAIR CARE & STYLING PRODUCTS SALES VIA SPECIALITY STORES, BY COUNTRY, 2020 & 2030 (%)
FIGURE 21. COMPARATIVE VALUE SHARE ANALYSIS OF MEN’S HAIR CARE & STYLING PRODUCTS SALES VIA E-COMMERCE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 22. COMPARATIVE VALUE SHARE ANALYSIS OF OTHERS MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY COUNTRY, 2020 & 2030 (%)
FIGURE 23. MEN’S HAIR CARE & STYLING PRODUCTS MARKET, BY REGION 2020 (%)
FIGURE 24. U.S. MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, 2020-2030 ($ MILLION)
FIGURE 25. CANADA MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, 2020-2030 ($ MILLION)
FIGURE 26. MEXICO MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, 2020-2030 ($ MILLION)
FIGURE 27. UK MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, 2020-2030 ($ MILLION)
FIGURE 28. CHINA MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, 2020-2030 ($ MILLION)
FIGURE 29. JAPAN MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, 2020-2030 ($ MILLION)
FIGURE 30. INDIA MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, 2020-2030 ($ MILLION)
FIGURE 31. AUSTRALIA MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, 2020-2030 ($ MILLION)
FIGURE 32. REST OF ASIA-PACIFIC MEN’S HAIR CARE & STYLING PRODUCTS MARKET VALUE, 2020-2030 ($ MILLION)

Companies Mentioned

  • American Crew
  • Baxter Of California
  • Jack Black
  • Harry'S
  • Malin+Goetz
  • Hanz De Fuko
  • Dove Men
  • Redken Brews
  • Old Spice
  • Axe

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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Table Information

Report AttributeDetails
No. of Pages180
PublishedDecember 2021
Forecast Period2020 - 2030
Estimated Market Value ( USD ) in 2020 $ 40430 million
Forecasted Market Value ( USD ) by 2030 $ 54755.1 million
Compound Annual Growth Rate3.1%
Regions CoveredGlobal
No. of Companies Mentioned10

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