The global bakery & cereals sector was valued at $682.2 billion in 2023 and is projected to reach $844.3 billion in 2028, at a CAGR of 4.4%. In 2023, bread & rolls was the largest category in terms of value, with a share of 39.7%, followed by cakes, pastries & sweet pies with a share of 22.8%. The sector was led by Grupo Bimbo, which held a value share of 3.5%, followed by Mondelez International with a 3.1%. Hypermarkets & supermarkets was the leading distribution channel in the global bakery & cereals sector in 2023, with a value share of 35.6%, followed by food & drinks specialists with 34%. Flexible packaging was the most used pack material in 2023, accounting for a share of 80.1%, distantly followed by rigid plastics with a 14.1% share.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global bakery & cereals sector, analyzing data from 108 countries. It includes analysis of the following :
- Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
- Change in consumption: Provides an overview of consumption changes in the bakery & cereals sector over 2018- 28 at global and regional levels.
- High-potential countries: Provides risk- reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
- Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023- 28 and key trends. It also includes regional analysis covering the future outlook for each region.
- Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
- Key distribution channels: Provides an analysis of the leading distribution channels in the global bakery & cereals sector in 2023. It covers hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, vending machines, drug stores & pharmacies, and other retail channels.
- Packaging analysis*: The report provides percentage share (in 2023) and growth rate analysis (during 2018- 28) for various pack materials, pack types, closures, and primary outer types based on volume sales of bakery & cereals.
Reasons to Buy
- Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the bakery and cereals sector.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Table of Contents
- Executive Summary
- Sector Overview
- Global Overview
- Americas Overview
- Asia-Pacific Overview
- Eastern Europe Overview
- MEA Overview
- Western Europe Overview
- Bakery & cereals: Global Challenges
- Shift in Food Value Share Patterns
- Change in Value Share in the Overall Food Industry, 2023-28
- Reasons for Shift in Value Share
- Change in Consumption Levels: Americas, 2018-28
- Change in Consumption Levels: Asia-Pacific, 2018-28
- Change in Consumption Levels: Eastern Europe, 2018-28
- Change in Consumption Levels: MEA, 2018-28
- Change in Consumption Levels: Western Europe, 2018-28
- Identifying High-Potential Countries by Region
- Identifying High-Potential Countries by Region
- Methodology - Identifying High-Potential Countries
- Country Deep Dive
- High-Potential Country Analysis
- Outlook
- Health & Wellness Analysis
- Health & Wellness Analysis - Global & Regional
- Competitive Environment
- Leading Companies by Value - Global
- Leading Companies and Brands Share Analysis - Global
- Leading Companies and Brands Share Analysis by Region
- Competitive Landscape - Market Analysis
- Key Brands - Baking Ingredients
- Key Brands - Baking Mixes
- Key Brands - Bread & Rolls
- Key Brands - Breakfast Cereals
- Key Brands - Cakes, Pastries & Sweet Pies
- Key Brands - Cereal Bars
- Key Brands - Cookies (Sweet Biscuits)
- Key Brands - Dough Products
- Key Brands - Energy Bars
- Key Brands - Morning Goods
- Key Brands - Savory Biscuits
- Market Share of Private Labels
- Private Labels’ Share Analysis by Region
- Private Labels’ Share Analysis by Category
- Key Distribution Channels
- Share of Key Distribution Channels - Global and Regional Level
- Key Packaging Formats
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
- Select Industry Metrics
- Global Patent Filings
- Global Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Analyst
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Mondelēz International
- Grupo Bimbo
- Kellogg’s Company
- General Mills
- PepsiCo