Credit Card Market in India 2022

Credit card is one of the earliest modes of cashless transaction that allows cardholders to borrow funds to pay for goods and services from merchants that accept card payments. The credit limit is determined based on customer’s credit score, history, and income. The credit card market is smaller than that of the debit card. Commercial banks in India such as State Bank of India, HDFC Bank Limited, and ICICI Bank Limited, and Kotak Mahindra Bank Limited, as well as international firms such as American Express and City Bank are the major players in the market.

Market insights:

The total value of credit card transactions is expected to reach INR 51.72 Trn by FY 2027, expanding at a CAGR of 39.22% during the FY 2022 - FY 2027 period The volume of credit card transactions is projected to expand at a CAGR of ~26.43% during the forecast period. In FY 2021, a significant increase in the value of credit card transactions was witnessed. This rise was the result of a surge in the number of transactions per credit card and cardholders. The banking system reported over 1.2 million new credit card additions in November 2021.

Segment insights:

The market can be segmented based on type of lenders. It is dominated by private banks, which have ~70% share in total credit card balances. The share of cards issued by private banks slowed down during the first two quarters of FY 2021. It showed a sharp growth during the last two quarters of FY 2021 and in the second and third quarter of FY 2022. It is expected to continue developing in the next few years. The share of new card originations of private banks increased in the third and fourth quarter of FY 2021, as compared to the same quarters of FY 2020.

COVID-19 impact analysis:

In the wake of the pandemic, the National Payments Corporation of India (NPCI) encouraged customers and providers of emergency services to adopt digital payment systems, ensuring the safety of contactless transactions. As a result, transactions increased to some extent. However, reduced international travel due to restrictions imposed during the 2020 - 2021 period negatively impacted credit card usage during that time. Revenue levers are likely to be hard to pull as several customers are unwilling to use credit cards frequently. Therefore, various cost management strategies need to be adopted by issuers to attract customers and attain a competitive and robust future for the credit cards market.