With top tier wireless carriers making situational awareness a key component of their hugely strategic public safety initiatives and with first responder communications and guidance becoming more critical in tumultuous times, Mobile Situational Awareness (MSA) solutions are of keen interest in the North American market.Wireless Carriers Play Key Role in Driving Industry Growth
This study defines MSA as solutions that provide near real-time information and guidance regarding critical field situations to central command and to emergency first responder teams via their mobile devices. MSA solutions forge a tighter communications link between command personnel and users at the edge and can include mapping of the area and its surroundings, location and status of personnel and other markers, emergency calls and alerts, relevant photos and videos, collaborative team work spaces, event playback, PTT (push-to-talk) integration, and interoperability with the traditional - but severely limited - land mobile radio (LMR). The typical mobile device form factor is the smartphone (regular and ruggedized).
The mobile situational awareness market is still in an early stage, with three major types of providers competing for revenue and share. Both MSA users and providers will want to monitor products, vendors, technology roadmaps, market trends, partnership opportunities, and evolving customer needs. They will also want to track challenges to growth in today's mobile situational awareness market, including: 1) Continued customer concerns regarding security, reliability and control, 2) The somewhat slow approach to product development on the part of the wireless carriers, 3) The sometimes lengthy sales cycle, and 4) A heavy dependence on the direct sales channel.
Companies interviewed for this study include AT&T, Intrepid Networks, and Verizon.
Research Highlights
This study examines strategic imperatives, adoption dynamics, and potential growth opportunities. Revenue forecasts are provided for two product categories: 1) Public Safety--firefighters, police, EMTs, etc. and 2) Private Security--security guards in the enterprise sector, such as manufacturing, higher education, utilities, and health facilities. MSA product awareness and interest are on a growth trajectory in both of these target segments. The total market is projected to exhibit a CAGR of 28.2% over the study's 2021-2027 period.
Key Issues Addressed
- Who are the current key providers (vendors and channels) in this industry?
- What is the current sales channel mix?
- What is the revenue forecast for the mobile situational awareness market as a whole and for each of the two product segments investigated?
- What are three top strategic imperatives impacting today’s mobile situational awareness industry?
- What are three potential growth opportunities in this industry?
- What are the major adoption drivers and restraints in today’s mobile situational awareness industry?
Table of Contents
1. Strategic Imperatives- Why is it Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- The Impact of the Top Three Strategic Imperatives on the Mobile Situational Awareness Industry
- Growth Opportunities Fuel the Growth Pipeline Engine™
2. Growth Opportunity Analysis - Mobile Situational Awareness Market
- Scope of Analysis
- Segmentation
- Key Competitors
- Key Growth Metrics
- Distribution Channels
- Growth Drivers
- Growth Restraints
- Forecast Assumptions
- Revenue Forecast
- Revenue Forecast by Segment
- Revenue Forecast Analysis
- Pricing Trends and Forecast Analysis
- Competitive Environment
- Key Provider Profile: AT&T
- Key Provider Profile: Intrepid Networks
- Key Provider Profile: Verizon
3. Growth Opportunity Analysis - Public Safety
- Key Growth Metrics
- Revenue Forecast
- Forecast Analysis
4. Growth Opportunity Analysis - Private Security
- Key Growth Metrics
- Revenue Forecast
- Forecast Analysis
5. Growth Universe - Mobile Situational Awareness Market
- Growth Opportunity 1: Creating and Deepening White-Label Partnerships to Lower Customers’ Perceived Risk and Expand Revenue Stream - 2022
- Growth Opportunity 2: Developing Managed Service Offerings to Expand Markets and Increase Sales - 2022
- Growth Opportunity 3: Optimizing MSA Solution Integration to Increase Customer Satisfaction and Grow Profits - 2022
6. Next Steps
- Your Next Steps
- List of Exhibits
- Legal Disclaimer
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AT&T
- Intrepid Networks
- Verizon
