Turkey B2C e-Commerce Market 2022

During H1 2021, B2C e-Commerce Sales Value in Turkey Hit Its Highest Point in May 2021

This publication provides insights into the current state and future trends of online retail sales in Turkey. During the first half of 2021, B2C e-Commerce sales value in Turkey hit its highest point in May 2021.

Retail sales in Turkey represented over a half of e-Commerce operations in 2020

Between 2019 and 2020 and beyond, online retailing in Turkey has experienced significant growth. In particular, the total value of online sales increased significantly by more than 65% from 2019 to 2020. In addition, retail sales in Turkey accounted for more than half of e-Commerce sales in 2020. In the first half of 2021, the online sales value in Turkey experienced an over 70% surge compared to the same period in 2020. Furthermore, the B2C e-Commerce market in Turkey is projected to exceed 400 billion euros in 2021 and double in 2022, confirming the high prevalence of online shopping in the country. Another notable detail: Turkey is projected to have the highest compound annual growth rate in e-Commerce sales from 2020 to 2024 compared to other major markets around the world.

Mobile devices accounted for almost 3 in 5 of e-Commerce sales in Turkey in H1 2021

In Turkey, mobile commerce is experiencing a growth boom, with a significant share of the country's online shoppers preferring to make purchases by mobile devices. In the first half of 2021, the mobile platform represented nearly 3 out of 5 online sales in Turkey. Moreover, more than half of Internet users surveyed in the third quarter of 2020 made an online purchase using a mobile device. In 2021, the most common product category purchased online in the country was "clothing, shoes and accessories," followed by delivery from restaurants, fast food chains, catering services and food or drink from stores or meal kit suppliers.

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