Business of the National Football League (NFL) - Property Profile, Sponsorship and Media Landscape

An insightful look into the main business operations for the premier American football competition in 2021. In breaking down its commercial outlook, through sponsorship and media landscapes the report helps highlight the NFL's position in the North American sports market.

A huge new media rights deal, due to come into effect in 2023, represents a huge increase in the current deal value, in an area which will help the NFL combat losses incurred by COVID-19. The rights will increase to an annual value of $10.35 billion. Sponsorship is another area of huge financial gain for the league with 48 brand partners, whilst the 32 active teams collectively boast 847 unique partners worth an estimated $2.113 billion a year. Despite the huge money and commercialization associated with the league, the NFL still trails the NBA in the popularity stakes, with a combined online following that is less than 50 per cent that held by the premier basketball competition.

League comparisons against the other four leading sports leagues in North America. Exploring stadium sizes and maximum ticketing revenue. The effect of COVID-19 on the league, both in 2020 and 2021. In depth detail for the media and sponsorship landscape of the league in general. Breakdown of all 32 teams, from online popularity to individual partnership details.

Scope

• The report takes a closer look at the main business aspects of the league and highlights how much money has been generated from specific types of revenue generators.
• Despite COVID-19 worries, the league was able to increase its main national media rights contracts heading into 2023, with this report taking a closer look at the landscape, including the rights of regional broadcasters in North America. On top of looking at the leagues position on financial gains, the report also looks at the revenues associated with the teams individually as well as their status in the sport.

Reasons to Buy

• An in depth look at one of the leading sports leagues in North America, as the league moves into the business end of the 2021 season before moving into the playoffs and next years Super Bowl.