United Kingdom (UK) Consumer Spending Intentions for Fireworks in 2021 report forms part of the anaylst's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.
The percentage of people that bought fireworks increased 1.5 ppts from 2020 to 2021, driven by greater opportunity to celebrate and socialise in 2021 compared to the previous year.
Retail parks are the key location from which consumers purchased fireworks, with this location retaining appeal due to additional benefits such as free parking and large-format stores appealing to those that remain cautious about the ongoing COVID-19 pandemic.
With non-essential stores opening from Q2 2021, there has been a marked shift way from online in the fireworks market, with the online channel ranking sixth in terms of usage, down from third place in 2020.
The percentage of people that bought fireworks increased 1.5 ppts from 2020 to 2021, driven by greater opportunity to celebrate and socialise in 2021 compared to the previous year.
Retail parks are the key location from which consumers purchased fireworks, with this location retaining appeal due to additional benefits such as free parking and large-format stores appealing to those that remain cautious about the ongoing COVID-19 pandemic.
With non-essential stores opening from Q2 2021, there has been a marked shift way from online in the fireworks market, with the online channel ranking sixth in terms of usage, down from third place in 2020.
Reasons to Buy
- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer of fireworks.
- Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
Table of Contents
- Buying dynamics
- Occasion
- Retailer selection
- Channel usage
- Store type
- Fulfilment
- Spending
- Buying dynamics
- METHODOLOGY
- Technical details: consumer survey work
List of Tables
- Products purchased: fireworks, 2020 & 2021
- Retailers used: fireworks, 2020 & 2021
List of Figures
- Fireworks shopper penetration, overall and by demographic, 2021 and overall for 2020
- Fireworks shopper profile by demographic, 2021
- Which occasion consumers purchase fireworks for, 2021 and ppt change on 2020
- Drivers of retailer selection, 2021 and ppt change on 2020
- Consumers using each channel for browsing and purchasing fireworks, 2021
- Consumers using each store type for browsing and purchasing fireworks, 2021
- Consumers using each device for browsing and purchasing fireworks, 2021
- Fulfilment options for firework purchases made online, 2021 and 2020
- Average spend on fireworks, 2021 and change on 2020
- Percentage of people buying fireworks, overall and by demographic, 2021 and overall for 2020
- Planned/impulse overall firework purchases, 2021 and 2020
- Planned/impulse firework purchases by firework type, 2021 and 2020
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ASDA
- Tesco
- Epic Fireworks
- Morrisons
- Aldi
- Firework Crazy
- Amazon
- B&M
- B&Q
