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Rtds in Brazil

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    Report

  • 25 Pages
  • July 2024
  • Region: Brazil
  • Euromonitor International
  • ID: 555662
RTDs in Brazil maintained continued, although slower, total volume growth in 2023. The main development seen in RTDs in 2023 was the newfound focus of such products, with a slower increase for malt-based RTDs, which often offer a very similar flavour profile, towards spirit-based RTDs, with diversification based on known cocktails.

The RTDs in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • A focus on cocktails in RTDs
  • New players disrupt the category
  • Brazilian inspiration drives sales
PROSPECTS AND OPPORTUNITIES
  • Trading down from spirits, and trading up from beer or beer alternatives
  • The spirits claim - how to showcase quality
  • How to make RTDs viable for the on-trade
CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 2 Sales of RTDs by Category: Total Value 2018-2023
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN BRAZIL
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 16 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources