+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Rtds in Japan

  • PDF Icon

    Report

  • 26 Pages
  • June 2024
  • Region: Japan
  • Euromonitor International
  • ID: 555671
In 2022, RTDs in Japan experienced a total volume decline for the first time in 15 years, as a result of a decrease in demand for home consumption in a rebound after off-trade sales surged during the COVID-19 pandemic. However, in 2023, RTDs in Japan returned to positive growth, with growth for both channels, with sugar-free products playing a significant role in this upward trend.

The RTDs in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive performance for RTDs, driven by sugar-free trend
  • Suntory continues to lead RTDs, and sees new product launches
  • Non alcoholic RTDs continues to grow
PROSPECTS AND OPPORTUNITIES
  • RTDs expected to grow thanks to the wide product variety available
  • Labelling the amount of pure alcohol may push a shift to lower alcohol products
  • Premiumisation will be key for value growth
CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 2 Sales of RTDs by Category: Total Value 2018-2023
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN JAPAN
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources