Tea in Belgium

In 2024, the tea landscape in Belgium was challenges with a shift in consumer preferences. Millennials and Gen Z are increasingly drawn to drinks that offer a combination of rich and bold flavours. The Instagrammable factor also has an impact, with many choosing beverages that are visually striking and shareable on social media. Traditional hot tea, with its more subtle flavours and relatively straightforward presentation, no longer holds the same allure for these younger consumers.

The Tea in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.