Tea in Bulgaria

Tea in Bulgaria continued to see off-trade volume growth in all categories except instant tea in 2024. As a major producer and exporter of herbs, Bulgaria has cultivated a reputation for high-quality teas. Herbal teas, including varieties like chamomile and mint, are more popular than fruit teas. This has helped Bulgarian manufacturers Bioprograma and Bulgarian Tea Co to consolidate their leading positions in fruit/herbal tea and tea as a whole.

The Tea in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.