Live Streaming Market By Component (Platform, Services), Offering Model (B2B, B2C), Streaming Type (Audio, Video, Game), Vertical (Media & Entertainment, Education, Sports & Gaming, Government, Fitness), and Region - Global Forecast To 2028
The research report titled “Live Streaming Market By Component (Platform, Services), Offering Model (B2B, B2C), Streaming Type (Audio, Video, Game), Vertical (Media & Entertainment, Education, Sports & Gaming, Government, Fitness), and Region - Global Forecast To 2028” provides in-depth analysis of the live streaming market in five major geographies and emphasizes on the current market trends, market size, market share, recent developments, and forecast till 2028. The Global Live Streaming Market is expected to reach $4.26 million by 2028, growing at a CAGR of 22.4% during the forecast period of 2021 to 2028.
The growth of the market is majorly attributed to the surging popularity of e-sports and video games, growing preference for live streaming over social posts, increasing adoption of smartphones coupled with faster internet, and increasing need for live streaming technology for better brand engagement.
In addition, the growing need for optimizing network bandwidth and increasing consumer base for live streaming content are expected to offer significant growth opportunities for players operating the live streaming market. Apart from this, incorporating advanced technologies in the digital media industry is the new trend in the live streaming market. However, fake traffic on live-streaming sites, connectivity, and production issues can obstruct the growth of this market to some extent.
The study offers a comprehensive analysis of the live streaming market with respect to component [(platforms and services (subscription services, advertisement, and video production & content creation services)], offering model (business-to-business and business-to-consumer), streaming type (audio streaming, video streaming, and game streaming), vertical (enterprises, media & entertainment, education & e-learning industry, sports & gaming industry, government, fitness industry, religious organizations, and others). The study also evaluates industry competitors and analyses the market at the country & regional levels.
Based on component, the services segment accounted for the largest share of the global market in 2021. The large share of this segment is primarily driven by the surging demand for video production, advertising, customer support, content creation services, subscription services, rising demand for ensuring seamless delivery of content, and need for professional post-production support to help deliver content based on client specifications & provide a personalized experience to viewers.
Based on offering model, the business-to-consumer (B2C) segment accounted for the largest share of the global market in 2021. The large share of this segment is primarily driven by the increasing need for transmission of live content on the Internet for better brand engagement, growing adoption of smart devices coupled with faster internet penetration, and surging social media platforms.
Based on streaming type, the video streaming segment accounted for the largest share of the global market in 2021. The large share of this segment is primarily driven by the rising customer online data consumption and surfing behavior, growing use of influencers to drive new applications and attract new customers for branding and marketing, and growing adoption of cloud-based solutions to increase the reach of live video content. However, the game streaming segment is slated to grow at the highest CAGR during the forecast period.
Based on vertical, the media & entertainment sector commanded the largest market share in 2021. The large share of this segment is primarily driven by the growing popularity of online live video streaming in the media & entertainment industries and rising technological advancements such as the implementation of blockchain technology in streaming.
Geographically, the live streaming market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The Asia-Pacific region accounted for the largest share and highest CAGR of the overall live streaming market in 2021. The large share of this segment is mainly attributed to the increasing consumer base for the live streaming content, increasing adoption of smartphones coupled with high internet penetration, and surging adoption of live-streaming platforms for better brand engagement in the region.
The key players operating in the global live streaming market are Flux Broadcast (U.K.), Facebook Inc. (Instagram) (U.S.), Dacast (U.S.), Twitch Interactive, Inc. (U.S.), IBM Corporation (U.S.), Huya Inc. (China), Stream Hatchet SLU (Spain), Empire Video Productions, LLC (Florida), Afreecatv Corp. (South Korea), Streamshark (Australia), Dailymotion (France), Vimeo, Inc. (U.S.), Tiktok (U.S.), EventStreaming.TV (WaveFX Ltd.) (U.K.), Pluto Inc. (U.S.), Boxcast (U.S.), VosCast (U.S.), Uplynk (U.S.), and Wowza (U.S.), among others.
The research report titled “Live Streaming Market By Component (Platform, Services), Offering Model (B2B, B2C), Streaming Type (Audio, Video, Game), Vertical (Media & Entertainment, Education, Sports & Gaming, Government, Fitness), and Region - Global Forecast To 2028” provides in-depth analysis of the live streaming market in five major geographies and emphasizes on the current market trends, market size, market share, recent developments, and forecast till 2028. The Global Live Streaming Market is expected to reach $4.26 million by 2028, growing at a CAGR of 22.4% during the forecast period of 2021 to 2028.
The growth of the market is majorly attributed to the surging popularity of e-sports and video games, growing preference for live streaming over social posts, increasing adoption of smartphones coupled with faster internet, and increasing need for live streaming technology for better brand engagement.
In addition, the growing need for optimizing network bandwidth and increasing consumer base for live streaming content are expected to offer significant growth opportunities for players operating the live streaming market. Apart from this, incorporating advanced technologies in the digital media industry is the new trend in the live streaming market. However, fake traffic on live-streaming sites, connectivity, and production issues can obstruct the growth of this market to some extent.
The study offers a comprehensive analysis of the live streaming market with respect to component [(platforms and services (subscription services, advertisement, and video production & content creation services)], offering model (business-to-business and business-to-consumer), streaming type (audio streaming, video streaming, and game streaming), vertical (enterprises, media & entertainment, education & e-learning industry, sports & gaming industry, government, fitness industry, religious organizations, and others). The study also evaluates industry competitors and analyses the market at the country & regional levels.
Based on component, the services segment accounted for the largest share of the global market in 2021. The large share of this segment is primarily driven by the surging demand for video production, advertising, customer support, content creation services, subscription services, rising demand for ensuring seamless delivery of content, and need for professional post-production support to help deliver content based on client specifications & provide a personalized experience to viewers.
Based on offering model, the business-to-consumer (B2C) segment accounted for the largest share of the global market in 2021. The large share of this segment is primarily driven by the increasing need for transmission of live content on the Internet for better brand engagement, growing adoption of smart devices coupled with faster internet penetration, and surging social media platforms.
Based on streaming type, the video streaming segment accounted for the largest share of the global market in 2021. The large share of this segment is primarily driven by the rising customer online data consumption and surfing behavior, growing use of influencers to drive new applications and attract new customers for branding and marketing, and growing adoption of cloud-based solutions to increase the reach of live video content. However, the game streaming segment is slated to grow at the highest CAGR during the forecast period.
Based on vertical, the media & entertainment sector commanded the largest market share in 2021. The large share of this segment is primarily driven by the growing popularity of online live video streaming in the media & entertainment industries and rising technological advancements such as the implementation of blockchain technology in streaming.
Geographically, the live streaming market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The Asia-Pacific region accounted for the largest share and highest CAGR of the overall live streaming market in 2021. The large share of this segment is mainly attributed to the increasing consumer base for the live streaming content, increasing adoption of smartphones coupled with high internet penetration, and surging adoption of live-streaming platforms for better brand engagement in the region.
The key players operating in the global live streaming market are Flux Broadcast (U.K.), Facebook Inc. (Instagram) (U.S.), Dacast (U.S.), Twitch Interactive, Inc. (U.S.), IBM Corporation (U.S.), Huya Inc. (China), Stream Hatchet SLU (Spain), Empire Video Productions, LLC (Florida), Afreecatv Corp. (South Korea), Streamshark (Australia), Dailymotion (France), Vimeo, Inc. (U.S.), Tiktok (U.S.), EventStreaming.TV (WaveFX Ltd.) (U.K.), Pluto Inc. (U.S.), Boxcast (U.S.), VosCast (U.S.), Uplynk (U.S.), and Wowza (U.S.), among others.
Key Questions Answered in the Report:
- Which are the high growth market segments in terms of component, offering model, streaming type, vertical, and region?
- What is the historical market for live streaming across the globe?
- What are the market forecasts and estimates from the period of 2021-2028?
- What are the major drivers, restraints, opportunities, challenges, and trends in the global live streaming market?
- Who are the major players in the global live streaming market, and what share do they hold?
- How is the competitive landscape?
- What are the recent developments in the global live streaming market?
- What are the different strategies adopted by the major players in the global live streaming market?
- What are the geographical trends and high-growth countries?
- Who are the local emerging players in the global live streaming market and how do they compete with the other players?
Scope of the Report:
Live Streaming Market, by Component
- Platforms
- Services
- Video Production & Content Creation Services
- Subscription Services
- Advertisement
Live Streaming Market, by Offering Model
- Business-to-Business (B2B)
- Business-to-Consumer (B2C)
Live Streaming Market, by Streaming Type
- Audio Streaming
- Video Streaming
- Gaming Streaming
Live Streaming Market, by Vertical
- Enterprises
- Media & Entertainment
- Education & E-Learning Industry
- Sports & Gaming Industry
- Government
- Fitness Industry
- Religious Organizations
- Others
Live Streaming Market, by Geography
:- North America
- U.S.
- Canada
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Switzerland
- Sweden
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- South Korea
- Australia & New Zealand
- Indonesia
- Thailand
- Rest of Asia-Pacific
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Israel
- Rest of the Middle East & Africa
Table of Contents
1. Introduction
2. Research Methodology
3. Executive Summary
5. Market Insights
6. Global Live Streaming Market, by Component
7. Global Live Streaming Market, by Streaming Type
8. Global Live Streaming Market, by Offering
9. Global Live Streaming Market, by Vertical
10. Live Streaming Market, by Geography
11. Competitive Landscape
12. Company Profiles (Business Overview, Product Portfolio, Strategic Developments)
13. Appendix
List of Tables
List of Figures
Companies Mentioned
- Flux Broadcast (U.K.)
- Facebook Inc. (Instagram) (U.S.)
- Dacast (U.S.)
- Twitch Interactive Inc. (U.S.)
- IBM Corporation (U.S.)
- Huya Inc. (China)
- Stream Hatchet SLU (Spain)
- Empire Video Productions LLC (Florida)
- Afreecatv Corp. (South Korea)
- Streamshark (Australia)
- Dailymotion (France)
- Vimeo Inc. (U.S.)
- Tiktok (U.S.)
- EventStreaming.TV (WaveFX Ltd.) (U.K.)
- Pluto Inc. (U.S.)
- Boxcast (U.S.)
- VosCast (U.S.)
- Uplynk (U.S.)
- Wowza (U.S.)
