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The publisher has been monitoring the online ad spending market and it is poised to grow by $ 241.99 bn during 2022-2026, progressing at a CAGR of 10.98% during the forecast period. This report on the online ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the decline in offline ad spending, low cost of online advertising, and increasing use of social media for advertisement.
The online ad spending market analysis includes the platform segment and geographic landscape.
The online ad spending market is segmented as below:
By Platform
- Mobile devices
- Desktops
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
This study identifies the growth of online video and connected tv (CTV) advertising as one of the prime reasons driving the online ad spending market growth during the next few years. Also, advertising without cookies and exponentially rising real-time bidding (RTB) will lead to sizable demand in the market.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.
This report on online ad spending market covers the following areas:
- Online ad spending market sizing
- Online ad spending market forecast
- Online ad spending market industry analysis
The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online ad spending market vendors that include Alphabet Inc., Alibaba Group Holding Ltd., Alliance Data Systems Corp., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Digital Turbine Inc., Eniro Group AB, GroupM, Hakuhodo DY Media Partners Inc. Co. Ltd., IAC InterActiveCorp, Meta Platforms Inc., Microsoft Corp., Reworld Media, Sohu.com Ltd., SXM Media, Tencent Holdings Ltd., The Interpublic Group of Companies Inc., Twitter Inc., and Verizon Communications Inc. Also, the online ad spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Platform
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
List of Exhibits
Executive Summary
The Publisher Announces the Publication of its Research Report - Global Online Ad Spending Market 2022-2026The publisher recognizes the following companies as the key players in the global online ad spending market: Alphabet Inc., Alibaba Group Holding Ltd., Alliance Data Systems Corp., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Digital Turbine Inc., Eniro Group AB, GroupM, Hakuhodo DY Media Partners Inc. Co. Ltd., IAC InterActiveCorp, Meta Platforms Inc., Microsoft Corp., Reworld Media, Sohu.com Ltd., SXM Media, Tencent Holdings Ltd., The Interpublic Group of Companies Inc., Twitter Inc., and Verizon Communications Inc.
Commenting on the report, an analyst from the publisher said: 'The latest trend gaining momentum in the market is growth of online video and connected tv (CTV) advertising.'
According to the report, one of the major drivers for this market is the decline in offline ad spending.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alphabet Inc.
- Alibaba Group Holding Ltd.
- Alliance Data Systems Corp.
- Amazon.com Inc.
- Baidu Inc.
- Dentsu Group Inc.
- Digital Turbine Inc.
- Eniro Group AB
- GroupM
- Hakuhodo DY Media Partners Inc. Co. Ltd.
- IAC InterActiveCorp
- Meta Platforms Inc.
- Microsoft Corp.
- Reworld Media
- Sohu.com Ltd.
- SXM Media
- Tencent Holdings Ltd.
- The Interpublic Group of Companies Inc.
- Twitter Inc.
- Verizon Communications Inc.
