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The online ad spending market is forecasted to grow by USD 244.5 billion during 2023-2028, accelerating at a CAGR of 11.1% during the forecast period. The report on the online ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by decline in offline ad spending, low cost of online advertising, and increasing use of social media for advertisement.
The online ad spending market is segmented as below:
By Platform
- Mobile devices
- Desktops
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
The report on the online ad spending market covers the following areas:
- Online Ad Spending Market sizing
- Online Ad Spending Market forecast
- Online Ad Spending Market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Platform
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global online ad spending market: Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Digital Turbine Inc., Eniro AB, GroupM, Hakuhodo DY Media Partners Inc. Co. Ltd., InterActiveCorp, Meta Platforms Inc., Microsoft Corp., SXM Media, Tencent Holdings Ltd., The Interpublic Group of Companies Inc., Verizon Communications Inc., and X Corp..Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growth of online video and connected tv (CTV) advertising."
According to the report, one of the major drivers for this market is the decline in offline ad spending.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alibaba Group Holding Ltd.
- Alphabet Inc.
- Amazon.com Inc.
- Baidu Inc.
- Dentsu Group Inc.
- Digital Turbine Inc.
- Eniro AB
- GroupM
- Hakuhodo DY Media Partners Inc. Co. Ltd.
- InterActiveCorp
- Meta Platforms Inc.
- Microsoft Corp.
- SXM Media
- Tencent Holdings Ltd.
- The Interpublic Group of Companies Inc.
- Verizon Communications Inc.
- X Corp.
