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Airbus Helicopters - Annual Strategy Dossier - 2022 - Strategic Focus, Key Strategies & Plans, SWOT, Trends & Growth Opportunities, Market Outlook

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    Company Profile

  • 50 Pages
  • March 2022
  • Noealt Corporate Services
  • Airbus Group
  • ID: 5559677
Airbus Helicopters continues to maintain its traditional dominance & leadership of the global civil helicopter market. The 2022 edition of this Annual Strategy Dossier report analyses the overall strategy focus and provides Insights into the Strategies & Plans being conceptualized & pursued by Airbus Helicopters for the near to medium term horizon with defense spending in a marked upswing phase amid rapidly changing geopolitical situation & environment boosting the demand for military equipment across most parts of the world while the global economy has been striving to make a comeback from the COVID-19 pandemic improving the market prospects for civil helicopters. Airbus Helicopters continues to maintain its traditional dominance & leadership of the global civil helicopter market led by the strong & continued focus on development of new, cutting edge products & technologies as showcased by the development & entry into service of the latest H160 with its robust order backlog and planned production ramp-up over near term

Continued Russian resurgence and rapid Chinese military ascension have effectively led to a return to great power competition among leading geopolitical powers spearheaded by development of innovative & next generation technologies. The Russian invasion of Ukraine has unleashed a panic wave across the entire Eastern Europe and the looming Chinese threat over the Asia-Pacific region have effectively spiked up defense spending across these regions and most other parts of the globe. The realignment of U.S. defense spending which is now pivoted towards competing with near peer adversaries and maintaining its traditional overmatch over adversaries has accelerated the pace of replacement & modernization of ageing defense equipment with the award of several new defense contract awards over the recent years and many more coming up along with focus on rapid development of game changer technologies. The U.S. defense budget has registered one of its biggest increases for the year 2022 and has reached the $768 billion level providing significant growth opportunities to the industry going forward

Against this backdrop, the report provides a comprehensive analysis on the company starting with a detailed business and financial snapshot, incorporating charts, tables and analysis based on latest financial statements. An insightful & comprehensive SWOT framework analysis is also provided; which is used extensively for scanning, assessment & analysis of the internal as well as external business environment of an organization as part of strategic planning process. The framework generates a snapshot of the company’s inherent strengths & weaknesses as part of the internal environment assessment and outlines potential growth opportunities as well as threats as part of the external environment assessment

The report also incorporates analysis of key industry trends, issues & challenges and risk factors besides identifying key driving & restraining forces & assessing their potential degree of impact through a force field analysis. The report concludes by providing comprehensive market outlook for the medium term with overview of demand projections across key markets & regions

Relevance & Usefulness:


The report provides insights & inputs to be incorporated into the broader strategic planning & decision making processes and will be essential from a competitive analysis standpoint as well

The report will be useful for:

  • Strategic Planning & Decision-Making process
  • Analysis of Near to Medium Term Strategy Focus and Key Strategies & Plans
  • Identification of & Insights into Potential Growth Opportunities & Avenues
  • Market Evolution & Demand Growth Projections
  • Assessing potential impact of emerging Market Trends & Developments
  • Contingency planning for current Strategies & Programs
  • Identifying & highlighting areas for making potential Strategic Changes, Adjustments & Realignment
  • Strategic Perspective on the Business & Strategic Outlook for the company for 2022
  • Analysis of Key Industry Trends, Issues & Challenges, Risk Factors & Market Outlook for 2022

For Whom:


The report, with its unique disposition & strategy focus, is a niche, key & vital information resource on Airbus Helicopters. The report would be quintessential & a must have for those having interest, stakes or investments in the Company and all those with operational or strategic involvement and/or stakes in the Global Military & Civil Helicopter Market or presence in the industry value chain at any stage or level of production. The report will be extremely useful for Key Decision-Makers, Program Managers, Global Procurement Managers, Top Management of Industry Players & Other Companies, Industry OEMs, Suppliers, Vendors, Associated Equipment Manufacturers and other Key Players in the Industry Value Chain. The report will also be useful for existing & potential Investors, Industry & Company Analysts, M&A Advisory Firms, Strategy & Management Consulting Firms, PE Firms, Venture Capitalists, Financing & Leasing Companies, Researchers and all those associated with helicopters & rotorcrafts. The report is comprehensive yet concise & compact at the same time; is custom-built for meetings & presentations, being built on the Microsoft PowerPoint platform; in addition, to being a ready self-reckoner as well as a quick reference guide driving, enabling & ensuring prompt and informed decision making

Table of Contents

Section - 1: Business Structure & Snapshot
a) Founded
b) Headquartered
c) Business Segments
d) Employees
e) Product Portfolio - Major Product Platforms, Programs and Key Competitors
f) Market Capitalization/Ownership Structure
g) Key Executives
h) Shareholding/Ownership Pattern & Structure
Section - 2: Financial Performance Analysis - Charts & Analysis: Based on Latest Available Financial Results
1. Revenue Base & Growth Trend
2. Revenues Split by Key Segments
3. Revenues Split by Key Geographic Markets & Regions
4. Gross Earnings & Margin Trend
5. Operating Earnings & Operating Margin Trend
6. Return on Sales Trend
7. Profitability Growth Trend
8. Cash Flow from Operations
9. R&D Expenditure Trend
10. CAPEX Trend
Section - 3: SWOT Analysis
  • Sources of Strengths which could be Leveraged
  • Weaknesses to Overcome & Offset
  • Opportunities to Capitalize Upon
  • Threats to Mitigate

Section - 4: Strategic Focus & Priorities
Section - 5: Key Strategies & Plans
  • Product Portfolio Strategies & Plans
  • Service Level Strategies & Plans
  • Technological and R&D Strategies & Plans
  • Market Specific Strategies & Plans - Traditional & Emerging Markets
  • Corporate Strategies & Plans
  • Sales, Marketing & Branding Strategies and Plans
  • Manufacturing/Production Strategies & Plans
  • Business Growth Strategies & Plans - Organic & Inorganic
  • Financial Strategies & Plans
  • Acquisitions, Strategic Alliances & JVs
  • Other Strategies & Strategic Initiatives

Section - 6: Global Military & Civil Helicopter Market - Force Field Analysis - Analysis of Driving & Restraining Forces and their Overall Dynamics
  • Driving Forces
  • Restraining Forces

Section - 7: Key Trends
  • Industry Trends
  • Market Trends
  • Technology Trends

Section - 8: Key Issues, Challenges & Risk Factors
Section - 9: Strategic Market Outlook for 2022
1 Analysis of Emerging Market Scenario for Military Helicopters
2 Global Demand Outlook for Military Helicopters - Growth Projections