Macy's - Enterprise Tech Ecosystem Series

Macy's Inc (Macy's) is an omnichannel retail company that operates department stores. The company offers apparel for men, women, and kids, home furnishing, cosmetics, fragrances, shoes, and other accessories. The company markets products under various private label brands and own brands such as Bloomingdale’s, Bloomingdale’s The Outlet, Macy’s, and Bluemercury. It markets and sells products through various ecommerce portals such as Macys.com, bluemercury.com, and Bloomingdales.com. Macy's services portfolio includes skin care treatments and spa services. The company has a presence in the US, UAE, Guam, and Puerto Rico. Macy’s is headquartered in New York City, New York, the US.

Macy’s is increasingly investing in enhancing its data and analytics technology infrastructure with more focus on implementing predictive analytics across its operations such as inventory allocation, demand forecasting and promotional optimization and personalization. Further, it has added revamping of data and analytics foundation as a pillar to its Polaris strategy for driving growth.

In 2020, Macy’s extended its ecommerce Style Crew ambassador program for influencers to shoppers to increase customer engagement. Style influencers and other customers can join as Macy’s brand ambassadors by leveraging the retailer’s video Storefronts platform to build customized home pages for home goods, fashion, fitness, and beauty products on Macys.com and can share videos and images across their social media channels for product selling.

The report provides information and insights into Macy's tech activities, including -

• Insights of its digital transformation strategies
• Overview of technology initiatives covering partnerships and product launches
• Insights on each technology initiative including technology theme, objective, and benefits
• Details of estimated ICT budgets and major ICT contracts

Scope

• In 2020, Macy’s introduced its three-year Polaris strategy to accelerate digital growth by enhancing its omnichannel capabilities, strengthen customer relationships through personalized service offerings, monetization, and loyalty program via digital shopping channels, curate quality fashion, revamp assortments, and streamline store portfolio by assessing each store performance and reset cost base.
• In August 2020, Macy’s launched its online advertising platform called Macy’s Media Network (MMN), which is used by its in-house advertising team to offer digital formats like sponsored product, website display, and physical media ads. Further, Macy’s combines its loyalty capabilities with digital advertising through its Star Rewards Loyalty program to collect more customer insights and build strategies for personalized advertising.
• Macy’s, as a part of its Polaris strategic plan, has partnered with Mirakl, an enterprise marketplace company to launch a curated digital marketplace which will go live during the second half of 2022. Through this digital marketplace Macy’s intends to enhance its merchandise assortment and ecommerce business, improve customer acquisition rate and drive growth across all channels.

Reasons to Buy

• Gain insights into Macy's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches and partnership strategies.