Global demand for lawn mowers is forecast to increase 1.9% per year from a high 2020 base to $9.5 billion in 2025. Growth will be somewhat slower than the 2015-2020 period due to the elevated 2020 market, with demand sustained by:
The global lawn mower market achieved a new all-time high in 2020, with sales above the pre-recession 2007 level for the first time. This high level of demand was related to the effects of the COVID-19 pandemic, in particular more time spent at home as a result of social distancing measures. This led to growth in a wide variety of do-it-yourself (DIY) home maintenance and improvement markets, with lawn mowers among those benefiting.
While lawn mower suppliers currently enjoy an extremely healthy market environment, with sales remaining at an elevated level in 2021, it is unclear how much of recent gains will be sustainable as the effects of the pandemic fade. As a result, demand growth is expected to moderate through 2025, although the possibility of a permanent shift toward increased remote work could provide support for continued high sales levels.
Lawn mowers have been slower to transition to battery power than other types of lawn and garden equipment, and gas power remains the dominant technology for larger models like riding mowers. However, battery technology continues to improve, and battery-powered riding mowers are increasingly capable of competing with engine-driven models on both performance and price. As a result, demand for battery-powered lawn mowers is expected to advance rapidly through 2025 as the range of products using this technology expands. However, gains for battery-powered mowers will come at the expense of engine-driven products, and sales growth for gas-powered mowers will be sluggish.
The rising popularity of robotic lawn mowers is one of the most important ongoing trends in the industry, as these products offer distinct value-added functionality not provided by conventional mowers. Robotic mowers made massive strides in Western Europe between 2010 and 2020, becoming a particularly significant share of the market in Sweden and Germany. These products are proliferating throughout the region and represent a key growth segment in otherwise mature West European markets. Suppliers are also increasingly attempting to sell robotic mowers in the US, although significant penetration of that market has not yet been achieved. This is due in part to limited awareness, as many consumers still do not know that robotic lawn mowers are an option. However, the US also has a particularly high level of enthusiasm for DIY lawn care, and many consumer purchasers of lawn and garden equipment are less interested in the labor-saving aspects of robotic mowers. As a result, ongoing customer outreach will be required in the US, with possible opportunities in reaching consumers who rely on landscapers and have limited knowledge of lawn mowers.
- Robust sales of battery-powered lawn mowers, which will account for the vast majority of demand gains
- Ongoing advances in the US, the largest market for lawn mowers
High Levels of Demand Driven by COVID-19 Pandemic
The global lawn mower market achieved a new all-time high in 2020, with sales above the pre-recession 2007 level for the first time. This high level of demand was related to the effects of the COVID-19 pandemic, in particular more time spent at home as a result of social distancing measures. This led to growth in a wide variety of do-it-yourself (DIY) home maintenance and improvement markets, with lawn mowers among those benefiting.
While lawn mower suppliers currently enjoy an extremely healthy market environment, with sales remaining at an elevated level in 2021, it is unclear how much of recent gains will be sustainable as the effects of the pandemic fade. As a result, demand growth is expected to moderate through 2025, although the possibility of a permanent shift toward increased remote work could provide support for continued high sales levels.
Battery Power Expanding to Larger Mowers
Lawn mowers have been slower to transition to battery power than other types of lawn and garden equipment, and gas power remains the dominant technology for larger models like riding mowers. However, battery technology continues to improve, and battery-powered riding mowers are increasingly capable of competing with engine-driven models on both performance and price. As a result, demand for battery-powered lawn mowers is expected to advance rapidly through 2025 as the range of products using this technology expands. However, gains for battery-powered mowers will come at the expense of engine-driven products, and sales growth for gas-powered mowers will be sluggish.
Robotic Mowers Gaining Acceptance
The rising popularity of robotic lawn mowers is one of the most important ongoing trends in the industry, as these products offer distinct value-added functionality not provided by conventional mowers. Robotic mowers made massive strides in Western Europe between 2010 and 2020, becoming a particularly significant share of the market in Sweden and Germany. These products are proliferating throughout the region and represent a key growth segment in otherwise mature West European markets. Suppliers are also increasingly attempting to sell robotic mowers in the US, although significant penetration of that market has not yet been achieved. This is due in part to limited awareness, as many consumers still do not know that robotic lawn mowers are an option. However, the US also has a particularly high level of enthusiasm for DIY lawn care, and many consumer purchasers of lawn and garden equipment are less interested in the labor-saving aspects of robotic mowers. As a result, ongoing customer outreach will be required in the US, with possible opportunities in reaching consumers who rely on landscapers and have limited knowledge of lawn mowers.
Table of Contents
1. Executive Summary2. About This Report
- Report Details
- Study Scope & Product Description
- Impact of COVID-19 Pandemic
3. Factors Impacting Lawn Mower Demand
- Legal & Regulatory Issues
- Emissions
- Noise Pollution
- Product Safety
- Sustainability Initiatives
- Recycling & Recycled Content
- Electrification & Renewable Energy
- Technology & Innovation
- Batteries
- Automation/Robotics
- Smart Technology
- Ergonomics
4. Overview
- Historical Market Trends
- Regional Trends
- Demand by Region
- Largest Country Markets
- Fastest Growing Country Markets
- Production by Region
- International Trade
- Power Sources
- Demand by Power Source
- Engine-Driven Lawn Mowers
- Battery-Powered Lawn Mowers
- Corded Electric Lawn Mowers
- Robotic Lawn Mowers
- Demand by Market
- Pricing Trends
- Competitive Products
- Market Share & Leading Producers
5. North America
- North America: Lawn Mower Market Size & Historical Trends
- North America: Demand by Market & Power Source
- United States
- United States: Lawn Mower Market Size & Historical Trends
- United States: Demand by Market & Power Source
- Canada
- Canada: Lawn Mower Market Size & Historical Trends
- Canada: Demand by Market & Power Source
- Mexico
- Mexico: Lawn Mower Market Size & Historical Trends
- Mexico: Demand by Market & Power Source
6. Central & South America
- Central & South America: Lawn Mower Market Size & Historical Trends
- Central & South America: Demand by Market & Power Source
- Brazil
- Brazil: Lawn Mower Market Size & Historical Trends
- Brazil: Demand by Market & Power Source
- Other Central & South America
- Other Central & South America: Lawn Mower Market Size & Historical Trends
- Other Central & South America: Demand by Market & Power Source
7. Western Europe
- Western Europe: Lawn Mower Market Size & Historical Trends
- Western Europe: Demand by Market & Power Source
- France
- France: Lawn Mower Market Size & Historical Trends
- France: Demand by Market & Power Source
- Germany
- Germany: Lawn Mower Market Size & Historical Trends
- Germany: Demand by Market & Power Source
- United Kingdom
- United Kingdom: Lawn Mower Market Size & Historical Trends
- United Kingdom: Demand by Market & Power Source
- Belgium
- Belgium: Lawn Mower Market Size & Historical Trends
- Belgium: Demand by Market & Power Source
- Italy
- Italy: Lawn Mower Market Size & Historical Trends
- Italy: Demand by Market & Power Source
- Sweden
- Sweden: Lawn Mower Market Size & Historical Trends
- Sweden: Demand by Market & Power Source
- Netherlands
- Netherlands: Lawn Mower Market Size & Historical Trends
- Netherlands: Demand by Market & Power Source
- Spain
- Spain: Lawn Mower Market Size & Historical Trends
- Spain: Demand by Market & Power Source
- Other Western Europe
- Other Western Europe: Lawn Mower Market Size & Historical Trends
- Other Western Europe: Demand by Market & Power Source
8. Eastern Europe
- Eastern Europe: Lawn Mower Market Size & Historical Trends
- Eastern Europe: Demand by Market & Power Source
- Poland
- Poland: Lawn Mower Market Size & Historical Trends
- Poland: Demand by Market & Power Source
- Russia
- Russia: Lawn Mower Market Size & Historical Trends
- Russia: Demand by Market & Power Source
- Other Eastern Europe
- Other Eastern Europe: Lawn Mower Market Size & Historical Trends
- Other Eastern Europe: Demand by Market & Power Source
9. Asia/Pacific
- Asia/Pacific: Lawn Mower Market Size & Historical Trends
- Asia/Pacific: Demand by Market & Power Source
- Australia
- Australia: Lawn Mower Market Size & Historical Trends
- Australia: Demand by Market & Power Source
- China
- China: Lawn Mower Market Size & Historical Trends
- China: Demand by Market & Power Source
- Japan
- Japan: Lawn Mower Market Size & Historical Trends
- Japan: Demand by Market & Power Source
- New Zealand
- New Zealand: Lawn Mower Market Size & Historical Trends
- New Zealand: Demand by Market & Power Source
- South Korea
- South Korea: Lawn Mower Market Size & Historical Trends
- South Korea: Demand by Market & Power Source
- India
- India: Lawn Mower Market Size & Historical Trends
- India: Demand by Market & Power Source
- Other Asia/Pacific
- Other Asia/Pacific: Lawn Mower Market Size & Historical Trends
- Other Asia/Pacific: Demand by Market & Power Source
10. Africa/Mideast
- Africa/Mideast: Lawn Mower Market Size & Historical Trends
- Africa/Mideast: Demand by Market & Power Source
- South Africa
- South Africa: Lawn Mower Market Size & Historical Trends
- South Africa: Demand by Market & Power Source
- Other Africa/Mideast
- Other Africa/Mideast: Lawn Mower Market Size & Historical Trends
- Other Africa/Mideast: Demand by Market & Power Source
11. Appendix
- Scope
- Definitions
- Methodology
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Country Lists by Region
- Macroeconomic Assumptions
- Global Economic Outlook
- Global Population
- Global Personal Consumption Expenditures
- Global Residential Building Construction Outlook
- Global Nonresidential Building Construction Outlook
List of Tables
2. About This Report
Table 2-1 - Annual Global Lawn Mower Demand by Power Source, 2019 - 2022 (million dollars)
Table 2-2 - Annual Global Lawn Mower Demand by Region, 2019 - 2022 (million dollars)
4. Overview
Table 4-1 - Global Lawn Mower Demand, 2010 - 2021 (million dollars)
Table 4-2 - Global Lawn Mower Demand by Region, 2010 - 2030 (million dollars)
Table 4-3 - Global Lawn Mower Demand by Power Source, 2010 - 2030 (million dollars)
Table 4-4 - Global Engine-Driven Lawn Mower Demand by Region, 2010 - 2030 (million dollars)
Table 4-5 - Global Battery-Powered Lawn Mower Demand by Region, 2010 - 2030 (million dollars)
Table 4-6 - Global Corded Electric Lawn Mower Demand by Region, 2010 - 2030 (million dollars)
Table 4-7 - Global Robotic Lawn Mower Demand by Region & Country, 2010 - 2030 (million dollars)
Table 4-8 - Global Lawn Mower Demand by Market, 2010 - 2030 (million dollars)
5. North America
Table 5-1 - North America: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 5-2 - United States: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 5-3 - Canada: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million US dollars)
Table 5-4 - Mexico: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
6. Central & South America
Table 6-1 - Central & South America: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 6-2 - Brazil: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 6-3 - Other Central & South America: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
7. Western Europe
Table 7-1 - Western Europe: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 7-2 - France: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 7-3 - Germany: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 7-4 - United Kingdom: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 7-5 - Belgium: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 7-6 - Italy: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 7-7 - Sweden: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 7-8 - Netherlands: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 7-9 - Spain: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 7-10 - Other Western Europe: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
8. Eastern Europe
Table 8-1 - Eastern Europe: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 8-2 - Poland: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 8-3 - Russia: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 8-4 - Other Eastern Europe: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
9. Asia/Pacific
Table 9-1 - Asia/Pacific: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 9-2 - Australia: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million US dollars)
Table 9-3 - China: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 9-4 - Japan: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 9-5 - New Zealand: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million US dollars)
Table 9-6 - South Korea: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 9-7 - India: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 9-8 - Other Asia/Pacific: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
10. Africa/Mideast
Table 10-1 - Africa/Mideast: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 10-2 - South Africa: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
Table 10-3 - Other Africa/Mideast: Lawn Mower Demand by Market & Power Source, 2010 - 2030 (million dollars)
11. Appendix
Table 11-1 - Relevant Industry Codes
Table 11-2 - Relevant HS Codes
Table 11-3 - Relevant NACE Codes
Table 11-4 - Countries in North America
Table 11-5 - Countries in Central & South America
Table 11-6 - Countries in Western Europe
Table 11-7 - Countries in Eastern Europe
Table 11-8 - Countries in the Asia/Pacific Region
Table 11-9 - Countries in the Africa/Mideast Region
Table 11-10 - Global Gross Domestic Product by Region & Country, 2010 - 2030 (billion 2019 dollars)
Table 11-11 - Global Population by Region & Country, 2010 - 2030 (million persons)
Table 11-12 - Global Personal Consumption Expenditures by Region & Country, 2010 - 2030 (billion 2019 dollars)
Table 11-13 - Global Residential Building Construction Expenditures by Region & Country, 2010 - 2030 (billion 2019 dollars)
Table 11-14 - Global Nonresidential Building Construction Expenditures by Region & Country, 2010 - 2030 (billion 2019 dollars)
List of Figures
1. Executive Summary
Figure 1-1 - Global Lawn Mower Market
2. About This Report
Figure 2-1 - Annual Global Lawn Mower Demand, 2018 - 2024 (million dollars)
4. Overview
Figure 4-1 - Global Lawn Mower Demand, 2002 - 2021 (million dollars)
Figure 4-2 - Global Lawn Mower Demand by Region, 2010 - 2030 (million dollars)
Figure 4-3 - Lawn Mowers: Leading Country Markets, 2020 (million dollars)
Figure 4-4 - Lawn Mowers: Fastest Growing Country Markets, 2020 - 2025 (%CAGR)
Figure 4-5 - Global Lawn Mower Demand by Power Source, 2010 - 2030 (million dollars)
Figure 4-6 - Robotic Lawn Mower Share of Global Lawn Mower Demand, 2010 - 2030 (percent)
Figure 4-7 - Global Lawn Mower Demand by Market, 2010 - 2030 (million dollars)
Figure 4-8 - Comparative Growth: Lawn Mowers (Conventional & Robotic) vs. Competitive Products, 2020 - 2025 (%CAGR)
Figure 4-9 - Global Lawn Mower Market Share by Company, 2020 (billion dollars)
5. North America
Figure 5-1 - North America: Lawn Mower Market Key Indicators, 2020
Figure 5-2 - North America: Lawn Mower Demand, 2004 - 2020 (million dollars)
Figure 5-3 - United States: Lawn Mower Market Key Indicators, 2020
Figure 5-4 - United States: Lawn Mower Demand, 2004 - 2020 (million dollars)
Figure 5-5 - Canada: Lawn Mower Market Key Indicators, 2020
Figure 5-6 - Canada: Lawn Mower Demand, 2004 - 2020 (million US dollars & million Canadian dollars)
Figure 5-7 - Mexico: Lawn Mower Market Key Indicators, 2020
Figure 5-8 - Mexico: Lawn Mower Demand, 2004 - 2020 (million dollars & million peso)
6. Central & South America
Figure 6-1 - Central & South America: Lawn Mower Market Key Indicators, 2020
Figure 6-2 - Central & South America: Lawn Mower Demand, 2004 - 2020 (million dollars)
Figure 6-3 - Brazil: Lawn Mower Market Key Indicators, 2020
Figure 6-4 - Brazil: Lawn Mower Demand, 2004 - 2020 (million dollars & million real)
Figure 6-5 - Other Central & South America: Lawn Mower Market Key Indicators, 2020
Figure 6-6 - Other Central & South America: Lawn Mower Demand, 2004 - 2020 (million dollars)
7. Western Europe
Figure 7-1 - Western Europe: Lawn Mower Market Key Indicators, 2020
Figure 7-2 - Western Europe: Lawn Mower Demand, 2004 - 2020 (million dollars)
Figure 7-3 - France: Lawn Mower Market Key Indicators, 2020
Figure 7-4 - France: Lawn Mower Demand, 2004 - 2020 (million dollars & million euro)
Figure 7-5 - Germany: Lawn Mower Market Key Indicators, 2020
Figure 7-6 - Germany: Lawn Mower Demand, 2004 - 2020 (million dollars & million euro)
Figure 7-7 - United Kingdom: Lawn Mower Market Key Indicators, 2020
Figure 7-8 - United Kingdom: Lawn Mower Demand, 2004 - 2020 (million dollars & million pounds)
Figure 7-9 - Belgium: Lawn Mower Market Key Indicators, 2020
Figure 7-10 - Belgium: Lawn Mower Demand, 2004 - 2020 (million dollars & million euro)
Figure 7-11 - Italy: Lawn Mower Market Key Indicators, 2020
Figure 7-12 - Italy: Lawn Mower Demand, 2004 - 2020 (million dollars & million euro)
Figure 7-13 - Sweden: Lawn Mower Market Key Indicators, 2020
Figure 7-14 - Sweden: Lawn Mower Demand, 2004 - 2020 (million dollars & million krona)
Figure 7-15 - Netherlands: Lawn Mower Market Key Indicators, 2020
Figure 7-16 - Netherlands: Lawn Mower Demand, 2004 - 2020 (million dollars & million euro)
Figure 7-17 - Spain: Lawn Mower Market Key Indicators, 2020
Figure 7-18 - Spain: Lawn Mower Demand, 2004 - 2020 (million dollars & million euro)
Figure 7-19 - Other Western Europe: Lawn Mower Market Key Indicators, 2020
Figure 7-20 - Other Western Europe: Lawn Mower Demand, 2004 - 2020 (million dollars)
8. Eastern Europe
Figure 8-1 - Eastern Europe: Lawn Mower Market Key Indicators, 2020
Figure 8-2 - Eastern Europe: Lawn Mower Demand, 2004 - 2020 (million dollars)
Figure 8-3 - Poland: Lawn Mower Market Key Indicators, 2020
Figure 8-4 - Poland: Lawn Mower Demand, 2004 - 2020 (million dollars & million zloty)
Figure 8-5 - Russia: Lawn Mower Market Key Indicators, 2020
Figure 8-6 - Russia: Lawn Mower Demand, 2004 - 2020 (million dollars & million ruble)
Figure 8-7 - Other Eastern Europe: Lawn Mower Market Key Indicators, 2020
Figure 8-8 - Other Eastern Europe: Lawn Mower Demand, 2004 - 2020 (million dollars)
9. Asia/Pacific
Figure 9-1 - Asia/Pacific: Lawn Mower Market Key Indicators, 2020
Figure 9-2 - Asia/Pacific: Lawn Mower Demand, 2004 - 2020 (million dollars)
Figure 9-3 - Australia: Lawn Mower Market Key Indicators, 2020
Figure 9-4 - Australia: Lawn Mower Demand, 2004 - 2020 (million US dollars & million Australian dollars)
Figure 9-5 - China: Lawn Mower Market Key Indicators, 2020
Figure 9-6 - China: Lawn Mower Demand, 2004 - 2020 (million dollars & million yuan)
Figure 9-7 - Japan: Lawn Mower Market Key Indicators, 2020
Figure 9-8 - Japan: Lawn Mower Demand, 2004 - 2020 (million dollars & billion yen)
Figure 9-9 - New Zealand: Lawn Mower Market Key Indicators, 2020
Figure 9-10 - New Zealand: Lawn Mower Demand, 2004 - 2020 (million US dollars & million New Zealand dollars)
Figure 9-11 - South Korea: Lawn Mower Market Key Indicators, 2020
Figure 9-12 - South Korea: Lawn Mower Demand, 2004 - 2020 (million dollars & billion won)
Figure 9-13 - India: Lawn Mower Market Key Indicators, 2020
Figure 9-14 - India: Lawn Mower Demand, 2004 - 2020 (million dollars & million rupee)
Figure 9-15 - Other Asia/Pacific: Lawn Mower Market Key Indicators, 2020
Figure 9-16 - Other Asia/Pacific: Lawn Mower Demand, 2004 - 2020 (million dollars)
10. Africa/Mideast
Figure 10-1 - Africa/Mideast: Lawn Mower Market Key Indicators, 2020
Figure 10-2 - Africa/Mideast: Lawn Mower Demand, 2004 - 2020 (million dollars)
Figure 10-3 - South Africa: Lawn Mower Market Key Indicators, 2020
Figure 10-4 - South Africa: Lawn Mower Demand, 2004 - 2020 (million dollars & million rand)
Figure 10-5 - Other Africa/Mideast: Lawn Mower Market Key Indicators, 2020
Figure 10-6 - Other Africa/Mideast: Lawn Mower Demand, 2004 - 2020 (million dollars)
Samples
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Methodology
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