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Spain Hotel Market Report, Forecast by Type, Business Model, Sales Channel, Age Group, Gender, Star Rating, Cities and Company Analysis 2024-2032

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    Report

  • 200 Pages
  • August 2024
  • Region: Spain
  • Renub Research
  • ID: 5562683
The Spain Hotel Market will reach US$ 33.45 billion by 2032, up from US$ 25.09 billion in 2023, with a CAGR of 3.25% between 2024 and 2032. The expansion of the hotel industry in Spain is fueled by growing demand for upscale and boutique lodging, better infrastructure, and more traveler traffic. Its allure is further increased by investments in digital transformation, environmental practices, and a wider range of services. The sector is expanding as a result of the continued popularity of major cities as travel destinations among foreign tourists.

Spain Hotel Industry Outlook

With its varied landscapes, fascinating history, and dynamic culture, Spain has grown to be a popular destination for travelers looking for life-changing experiences. Spain's hotel sector has developed to meet the demands and tastes of contemporary tourists as demand for travel to this alluring nation rises. Spain has made a name for itself as a leader in hospitality, thanks to its flawless fusion of old world charm and modern luxury.

Furthermore, Spain has become one of the most popular travel destinations in the world because of its bustling cities, breathtaking landscapes, and rich cultural legacy. In response to the increasing needs of tourists, the nation's hotel sector has seen tremendous change in recent years. To accommodate the tastes of all types of visitors, Spain has a broad range of lodging options, from luxurious resorts to boutique motels. In order to improve the visitor experience, the sector has also embraced technology improvements, offering cutting-edge facilities and individualized services. Spain is a top option for tourists looking for amazing trips and stays because of its unwavering dedication to providing exceptional hospitality.

Driving Forces of Spain Hotel Market

Tourism acts as a major growth driver in Spain Hotel Industry

The main factor driving Spain's hotel market's growth is tourism. With almost 85.1 million visitors in 2023, Spain remained the second most visited country in the world. Millions of tourists visit Spain every year as a result of its prominence as a travel destination, which raises demand for hotels across a range of locations. The nation's many attractions, which vary from beaches and ski resorts to historical monuments and cultural icons, appeal to a wide spectrum of tourists, resulting in strong occupancy rates and stimulating hotel development. Demand for hotels rises in response to festivals and international conferences, as well as seasonal tourism peaks like summer and significant vacations. Furthermore, hotel stays have increased as a result of the post-pandemic rebound of international travel. Longer hotel reservations are also influenced by trends toward remote employment and extended stays.

Government Support

The expansion of the hotel industry in Spain is mostly dependent on government assistance and marketing. Through a variety of efforts, such as worldwide advertising campaigns, participation in international tourist fairs, and partnerships with travel influencers and media, Spanish authorities actively promote their nation as a top travel destination. These initiatives raise awareness of and appeal to tourists, which in turn raises demand for hotel rooms by increasing the number of visitors to Spain. For instance, To position Spain as a leading travel destination, major marketing initiatives are conducted by tourism authorities in Spain, such as Turespaña. Through partnerships with foreign travel influencers, travel fairs, and digital media, these efforts aim to reach a global audience.

Furthermore, The Spanish government also makes infrastructure investments related to tourism, including enhancing existing facilities, creating new attractions, and expanding transit networks. Through these expenditures, travelers will have a better overall travel experience and find Spain more enticing, which will positively impact the hotel industry.

Madrid Hotel Market

Madrid's status as the capital of Spain and a significant hub for European industry has created a lively hotel industry. Madrid's thriving cultural scene, historical sites, international events, and role as a financial hub all contribute to the market's strong demand. Madrid is always a popular destination for both business and leisure travelers because of its many attractions, which include the Prado Museum and Royal Palace, as well as important business conventions and conferences.

Following the pandemic, the industry saw a recovery marked by rising occupancy rates and fresh investment in hotel assets. Madrid hotels are adjusting to the needs and tastes of their guests by introducing new services, embracing eco-friendly policies, and making use of cutting-edge technologies such as contactless check-in and smart room features.

Spain Hotel Company Analysis

The key players in Spain hotel industry are Marriott International Inc., Meliá Hotels International, Barcelo Hotel Group, NH Hotel Group, TUI Hotels & Resorts, Accor Hotels, Wyndham hotels & resorts and InterContinental Hotels Group.

Spain Hotel Company News

  • December 2023 - With one in three of its planned pipeline openings under its premium brands, hotel group Meliá, the largest in Spain and the third largest in Europe, has grown its luxury brands throughout the world. With each development offering carefully crafted luxury experiences, Spain's top hotel group extends its hospitality to every part of the world, from Europe, Africa, and Central America to the most alluring destinations on earth.
  • November 2023 - A strategic distribution agreement has been reached between Hotelbeds, a subsidiary of HBX chain, and Barceló, a luxury hotel chain situated in Barcelona, Spain. By extending the reach of the premium hotel group's Barceló brand throughout Europe, the Mediterranean, and Africa, as well as Hotelbeds' accommodation portfolio, the strategic distribution arrangement gave travelers more options. Through their partnership with Hotelbeds, Barceló expanded Hotelbeds' preferred portfolio of hospitality to include 130 of its properties, dispersed over 15 countries.

Type - Market breakup in 4 viewpoints:

  • Economy
  • Midscale
  • Upscale & Upper-Upscale
  • Luxury

Business Model - Market breakup in 2 viewpoints:

  • Chain
  • Independent

Sales Channel - Market breakup in 2 viewpoints:

  • Offline
  • Online

Age Group - Market breakup in 5 viewpoints:

  • 18-24 years
  • 25-34 years
  • 35-44 years
  • 45-54 years
  • 55-64 years

Star Rating - Market breakup in 5 viewpoints:

  • 1 Star
  • 2 Star
  • 3 Star
  • 4 Star
  • 5 Star

Gender - Market breakup in 2 viewpoints:

  • Male
  • Female

Cities - Market breakup in 14 viewpoints:

  • Madrid
  • Barcelona
  • Palma
  • Seville
  • Valencia
  • Granada
  • Malaga
  • Bilbao
  • Alicante
  • Cordoba
  • San Sebastian
  • Santiago de Compostela
  • Santander
  • Cadiz

The key players have been covered from 4 viewpoints:

  • Business Overview
  • Key Persons
  • Recent Development & Strategies
  • Revenue Analysis

Key Players Analysis:

  • Marriott International Inc.
  • Meliá Hotels International
  • Barcelo Hotel Group
  • NH Hotel Group
  • TUI Hotels & Resorts
  • Accor Hotels
  • Wyndham hotels & resorts
  • InterContinental Hotels Group

Table of Contents

1. Introduction2. Research Methodology3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Spain Hotel Market
6. Market Share Analysis
6.1 By Type
6.2 By Business Model
6.3 By Sales Channel
6.4 By Age Group
6.5 By Gender
6.6 By Star Rating
6.7 By Cities
7. Type
7.1 Economy
7.2 Midscale
7.3 Upscale & Upper-Upscale
7.4 Luxury
8. Business Model
8.1 Chain
8.2 Independent
9. Sales Channel
9.1 Offline
9.2 Online
10. Age Group
10.1 18-24 years
10.2 25-34 years
10.3 35-44 years
10.4 45-54 years
10.5 55-64 years
11. Gender
11.1 Male
11.2 Female
12. Star Rating
12.1 1 Star
12.2 2 Star
12.3 3 Star
12.4 4 Star
12.5 5 Star
13. Cities
13.1 Madrid
13.2 Barcelona
13.3 Palma
13.4 Seville
13.5 Valencia
13.6 Granada
13.7 Malaga
13.8 Bilbao
13.9 Alicante
13.10 Cordoba
13.11 San Sebastian
13.12 Santiago de Compostela
13.13 Santander
13.14 Cadiz
14. Porter’s Five Forces Analysis
14.1 Bargaining Power of Buyers
14.2 Bargaining Power of Suppliers
14.3 Degree of Rivalry
14.4 Threat of New Entrants
14.5 Threat of Substitutes
15. SWOT Analysis
15.1 Strength
15.2 Weakness
15.3 Opportunity
15.4 Threat
16. Key Players Analysis
16.1 Marriott International Inc.
16.1.1 Overview
16.1.2 Key Persons
16.1.3 Recent Development
16.1.4 Revenue Analysis
16.2 Meliá Hotels International
16.2.1 Overview
16.2.2 Key Persons
16.2.3 Recent Development
16.2.4 Revenue Analysis
16.3 Barcelo Hotel Group
16.3.1 Overview
16.3.2 Key Persons
16.3.3 Recent Development
16.3.4 Revenue Analysis
16.4 NH Hotel Group
16.4.1 Overview
16.4.2 Key Persons
16.4.3 Recent Development
16.4.4 Revenue Analysis
16.5 TUI Hotels & Resorts
16.5.1 Overview
16.5.2 Key Persons
16.5.3 Recent Development
16.5.4 Revenue Analysis
16.6 Accor Hotels
16.6.1 Overview
16.6.2 Key Persons
16.6.3 Recent Development
16.6.4 Revenue Analysis
16.7 Wyndham hotels & resorts
16.7.1 Overview
16.7.2 Key Persons
16.7.3 Recent Development
16.7.4 Revenue Analysis
16.8 InterContinental Hotels Group
16.8.1 Overview
16.8.2 Key Persons
16.8.3 Recent Development
16.8.4 Revenue Analysis

Companies Mentioned

  • Marriott International Inc.
  • Meliá Hotels International
  • Barcelo Hotel Group
  • NH Hotel Group
  • TUI Hotels & Resorts
  • Accor Hotels
  • Wyndham hotels & resorts
  • InterContinental Hotels Group

Methodology

In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.

Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.

Primary Research

The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develop the analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth, and forecast

The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:

  • Chief executives and VPs of leading corporations specific to the industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research

The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, webcasts, and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
 

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