Fragrance Preferences - Consumer Survey Insights

Fragrance Preferences - Consumer Survey Insights is part of the Our consumer survey insights report series, which analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. It explores the scents and fragrance claims that consumers find appealing across categories.

Consumers have increased their focus on fresh and natural fragrances that bring a positive effect and help them to reduce stress or fatigue. Their interest may vary depending on the product category, so understanding consumer preferences for a particular scent accelerates customer engagement.

Scope

• The negative impact on mental health caused by the pandemic is encouraging consumers to include products that improve their mood daily.
• Consumers are proactively seeking products that contain ‘natural’ and organic ingredients.
• Refreshing scents are growing in popularity due to consumers spending more time at home and searching for a revitalizing aroma that enhances the mood.

Reasons to Buy

• Understand the reasons that drive consumer interest for a particular scent in each category.
• Discover preferences within fragrances concepts and how these differ by region and generation.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.