Cuisine Preferences and Motivating Factors - Consumer Survey Insights explores which cuisines consumers find most appealing and how this differs by region and generation.
Consumers’ preferences when choosing what cuisine type to eat have been influenced by the COVID-19 pandemic. In order to be more successful foodservice operators are adapting their menus to offer the recipes that consumers find more appealing with high-quality ingredients.
Consumers’ preferences when choosing what cuisine type to eat have been influenced by the COVID-19 pandemic. In order to be more successful foodservice operators are adapting their menus to offer the recipes that consumers find more appealing with high-quality ingredients.
Scope
- As a result of COVID-19, health-consciousness has triggered consumers to seek healthier recipes to improve their diet.
- The usage of local ingredients sees high demand within the foodservice and fast moving consumer goods industry.
- Digital platforms increase curiosity about trying other cuisines among consumers, especially among younger generations.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that can drive and support innovation and brand activity.
- Discover what catches consumers’ attention in new cuisines.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Consumer Survey Insights: Exploring Cuisine Preferences and Motivating Factors- Introduction
- Exploring Cuisine Preferences and Motivating Factors
- Take Outs
2. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- PepsiCo
- Sainsbury’s
