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The Fight for Headphones Supremacy

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    Report

  • 27 Pages
  • January 2022
  • Region: Global
  • Euromonitor International
  • ID: 5567245
Headphones is the fastest growing category in consumer electronics with many brands flooding the market. How can new entrants or established brands stay relevant in the overly crowded headphones marketplace?

The global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market - be it new product developments, economic/lifestyle influences, distribution or pricing issues. From the latest innovations such as Smartphones, Ultrabooks and OLED TVs to existing technologies such as Laptops, Home Audio and Cinema Systems and In-Car Entertainment, the publisher offers a consistent yet incisive snapshot of the Consumer Electronics industry. Forecasts illustrate how the market is set to change and the criteria for success over the next five years.

Key Findings


Headphones sales exploded due to the pandemic

The pandemic forced consumers to work and study at home, leading to a surge in demand for headphones and opened up new demographics.


TWS earbuds poised for explosive growth

The freedom from wires led to a surge in TWS earbuds demand as companies offered a wide range of models at different price points.


Wireless headbands demand to remain stable

While TWS earbuds are projected to enjoy the strongest growth, wireless headbands continued to be popular among audiophiles.


Brands are moving up the value chain

As competition intensifies, companies are offering more function and features and moving into premium segment which offers higher margins.


Many consumers are not buying headphones

Current headphones owners tend to purchase multiple sets, but companies need to cast their nets wider and attract a larger group of consumers who do not own wireless headphones


Design can be a differentiator

Headphones that are well designed enable brands to command a price premium and establish customer loyalty.


Driving sales of other products and services

Companies need to grow additional revenues from accessories and adjacent products and services.

Product coverage:
Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Scope of the Report
Market Overview
  • TWS earbuds skyrocketed as consumers embrace wireless convenience
  • Wireless headphones sales remain stable over forecast period
  • Key findings
  • TWS earbuds’ explosive growth due to ultimate convenience
  • Wireless headbands offer the best in audio fidelity
  • Wireless earphones still find (some) love
  • Shift in mobility driving sales of headphones
  • Popular streaming services are good for headphone sales
  • Increase in exercise routines drive demand for wireless headphones
Competitive Landscape
  • Crowded market with low entry barriers
  • E-commerce opening up new brands to a global market
  • AirPods - masterclass in design with its distinctive look
  • Sony - halo products driving revenue growth
  • Samsung - struggling to differentiate itself
  • Xiaomi - flooding the market with affordable headphones
  • Bose - leveraging its audio heritage
How Brands Can Win
  • More consumers need to be convinced to buy wireless headphones
  • Good audio is difficult to gauge for most consumers
  • Brands are trying to differentiate themselves
  • Design can be a key differentiator in the crowded marketplace
  • Extending revenues beyond headphones

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AirPods
  • Sony
  • Samsung
  • Xiaomi
  • Bose