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Cooking Ingredients and Meals in Estonia

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    Report

  • 48 Pages
  • November 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 5567375
The cooking ingredients and meals market in Estonia is characterised by a relatively steady consumer demand, despite ongoing price pressures. Estonians are increasingly health-conscious, favouring higher-quality ingredients, sophisticated recipes, and Mediterranean-style products like olive oil. Local and traditional products remain popular, with pickled cucumbers, regional jams, and honey benefiting from a high level of consumer loyalty.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Steady demand despite growing price pressures
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Stagnant performance as prices continue to rise
  • Health and wellness trend has growing influence of purchasing decisions
  • Strong preference for local and traditional products
WHAT’S NEXT?
  • Cooking ingredients and meals will face ongoing challenges
  • Positive forecast for olive oil while sauces will suffer from stagnation
  • Private label will continue to gain traction
COMPETITIVE LANDSCAPE
  • Salvest is leading local player
  • Armesta UAB sees rapid expansion
  • Private label ranges pose growing competition to branded offerings
CHANNELS
  • Supermarkets and hypermarkets remain dominant channels
  • Discounters leads channel growth
MARKET DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EDIBLE OILS IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Olive oil offers a growth area thanks to healthy Mediterranean image
INDUSTRY PERFORMANCE
  • Modest value growth amid stagnant demand
  • Olive oil shows dynamism
WHAT’S NEXT?
  • Modest growth expected as key categories remain saturated
  • Health and wellness trends will begin to shape consumer preferences
COMPETITIVE LANDSCAPE
  • Market leader Scanola Baltic faces rising competition
  • Armesta benefits from growing popularity of olive oil
CHANNELS
  • Supermarkets and hypermarkets dominate edible oils distribution
  • Lidl drives rapid expansion of discounters
CATEGORY DATA
  • Table 13 Sales of Edible Oils by Category: Volume 2020-2025
  • Table 14 Sales of Edible Oils by Category: Value 2020-2025
  • Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
  • Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
  • Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
  • Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERMEALS AND SOUPS IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Cautious consumer spending hinders growth
INDUSTRY PERFORMANCE
  • Modest growth as consumers balance cost with convenience
  • Shelf stable soup shows dynamism
WHAT’S NEXT?
  • New launches could inject life into sluggish category
  • Greater focus on quality and authenticity
COMPETITIVE LANDSCAPE
  • Saarioinen Eesti OÜ continues as leading player
  • Lidl continues to gain traction
CHANNELS
  • Supermarkets and hypermarkets lead distribution of meals and soups
  • Discounters is key driver of growth
CATEGORY DATA
  • Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 25 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 28 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 29 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 30 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 31 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 32 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSAUCES, DIPS AND CONDIMENTS IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Poor summer weather hinders demand for ketchup and barbecue sauces
INDUSTRY PERFORMANCE
  • Sluggish performance driven by economic uncertainty and unusually cool summer
  • Pickled products drive growth
WHAT’S NEXT?
  • Modest value growth amid volume stagnation
  • Health and wellness will have growing impact on purchasing decisions
COMPETITIVE LANDSCAPE
  • Põltsamaa Felix remains market leader, thanks to strong brand heritage
  • Industria Agricola Carredana sees rapid growth, driven by Panzani pasta sauces
CHANNELS
  • Supermarkets and hypermarkets serve as primary channels
  • Discounters and e-commerce continue to gain traction
CATEGORY DATA
  • Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
  • Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
  • Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
  • Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
  • Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
  • Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
  • Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
  • Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
  • Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
  • Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
  • Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSWEET SPREADS IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Chocolate spreads volume sales hit by rising prices and health concerns
INDUSTRY PERFORMANCE
  • Waning demand for chocolate spreads
  • Jams and preserves show rising volumes
WHATS NEXT?
  • Modest predicted growth amid ongoing challenges
  • Nut and seed based spreads and natural ingredients could gain traction
COMPETITIVE LANDSCAPE
  • Salvest retains leadership with Meie Mari jams and preserves
  • Svensky Kaubanduse gains ground with affordable Nussa brand
CHANNELS
  • Hypermarkets dominate sales
  • Discounters leads growth
CATEGORY DATA
  • Table 47 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 48 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 50 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 52 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 53 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 55 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER