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Staple Foods in New Zealand

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    Report

  • 65 Pages
  • November 2024
  • Region: New Zealand
  • Euromonitor International
  • ID: 5567389
In 2024, the rising cost of living heavily influenced consumer behaviour in Staple Foods in New Zealand. A technical recession in 2023 and 0.3% growth in 2024 signals a stagnant economic environment, complicating recovery efforts. Rising costs for imported goods forced families to adapt their budgets, leading to increased foot traffic in supermarkets. Between 2019 and 2023, households spent 28.1% more on groceries, positively impacting the industry.

The Staple Foods in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop

Table of Contents

EXECUTIVE SUMMARY
  • Staple foods in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2019-2024
  • Table 2 Sales of Staple Foods by Category: Value 2019-2024
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN NEW ZEALANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The rising cost of living challenges retail volume sales of baked goods
  • Interest in gut health shapes innovations within flat bread
  • Traditional meets artisan in unpackaged bread
PROSPECTS AND OPPORTUNITIES
  • Health and nutrition become key to innovation in baked goods
  • Busier lifestyles set to boost snacking occasions over the forecast period
  • Traditional bakeries face increasing competition from supermarket chains
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2019-2024
  • Table 14 Sales of Baked Goods by Category: Value 2019-2024
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
  • Table 17 Sales of Pastries by Type: % Value 2019-2024
  • Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
  • Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
BREAKFAST CEREALS IN NEW ZEALANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Players launch multiple pack sizes to boost sales among cost-conscious consumers
  • Convenient on-the-go and snack formats challenge retail volume sales
  • Granola stands out through innovations and healthy attributes
PROSPECTS AND OPPORTUNITIES
  • Retail volume struggles despite players’ focus on added-value
  • Health claims and convenient packaging continue to maintain consumer interest
  • Sanitarium consolidates its offerings to align with consumer demands
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
  • Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NEW ZEALANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Local production drives sales of meat products in New Zealand
  • Welfare and sustainability concerns drive demand for plant-based goods
  • A rise in seasonal sales aligns with barbecues and social gatherings
PROSPECTS AND OPPORTUNITIES
  • Players focus on affordability and added-value to boost sales in the early forecast period
  • Organic options and sustainable attributes drive growth on the landscape
  • The increase of flexitarians boosts sales of plant-based alternatives
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
PROCESSED FRUIT AND VEGETABLES IN NEW ZEALANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Private label increases its presence as consumers look for cost-savings
  • Frozen and shelf-stable formats help consumers minimise food waste
  • Regulation changes for imports used for frozen berries
PROSPECTS AND OPPORTUNITIES
  • Convenience and affordability will remain key for shelf-stable and frozen products
  • Nutrition and health claims boost sales of processed fruit and vegetables
  • The presence of private label increases as brand loyalty remains low
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
RICE, PASTA AND NOODLES IN NEW ZEALANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cooking at home leads to positive sales for pasta, rice and noodles
  • Asian demographics create new opportunities for noodle and rice brands
  • Convenience and bulk product formats drive sales of rice, pasta and noodles
PROSPECTS AND OPPORTUNITIES
  • Following inflation, retail value growth will gradually slow over the forecast period
  • Brands react to the rising competition from private label ranges
  • Health attributes drive innovations and communication campaigns
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
  • Table 69 NBO Company Shares of Rice: % Value 2020-2024
  • Table 70 LBN Brand Shares of Rice: % Value 2021-2024
  • Table 71 NBO Company Shares of Pasta: % Value 2020-2024
  • Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
  • Table 73 NBO Company Shares of Noodles: % Value 2020-2024
  • Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
  • Table 76 Distribution of Rice by Format: % Value 2019-2024
  • Table 77 Distribution of Pasta by Format: % Value 2019-2024
  • Table 78 Distribution of Noodles by Format: % Value 2019-2024
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029