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Processed Meat, Seafood and Alternatives to Meat in Lithuania

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    Report

  • 21 Pages
  • November 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 5567406
Retail sales of processed meat, seafood and alternatives to meat in Lithuania are driven primarily by chilled and frozen products that align with rising consumer preferences for fresher, higher-quality and easy-to-prepare meals. An unusually cool summer depressed seasonal barbecue favourites - sausages, burgers and marinated meats - underscoring weather’s impact on demand.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising consumer preference for higher quality, fresher options
INDUSTRY PERFORMANCE
  • Chilled and fresh options drive modest gains
  • Chilled processed poultry shows greatest momentum
WHAT’S NEXT
  • Stable demand for processed meat will support steady growth
  • Health trends to shape consumer choices
  • Private label to strengthen its position
COMPETITIVE LANDSCAPE
  • Biovela UAB leads sales
  • Maxima benefits from success of Well Done line
CHANNELS
  • Supermarkets remains largest channel
  • Convenience stores sees rapid growth
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN LITHUANIA
EXECUTIVE SUMMARY
  • Stagnant demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Saturation and demographic stagnation constrain growth in staple goods
  • Indulgence and convenience drive consumer choices
  • Health awareness is on the rise
WHAT’S NEXT?
  • Limited momentum for mature market
  • Convenience will continue to shape consumption
  • Private label will show further expansion
COMPETITIVE LANDSCAPE
  • Biovela retains its lead, thanks to deep-rooted preference for processed meat
  • Divella gains traction through competitively-priced pasta offerings
  • Private label gains traction
CHANNELS
  • Supermarkets remains dominant channel
  • E-commerce benefits from growing demand for convenience
  • Foodservice faces ongoing challenges
MARKET DATA
  • Table 15 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 16 Sales of Staple Foods by Category: Value 2020-2025
  • Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2021-2025
  • Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources