Staple Foods in Lithuania - Research and Markets

Staple foods in Lithuania has been less impacted by the economic uncertainty than other packaged food categories in 2023. The price inflation of 2022 due to the rising cost of logistics, raw materials and packaging, slowed significantly in 2023, which supported growth in the year, as did extremely attractive promotions in certain categories such as pasta.

The Staple Foods in Lithuania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN LITHUANIA

EXECUTIVE SUMMARY

Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2019-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Bread consumption decline continues due to consumers’ health concerns
Fresh and affordable artisanal bread continues to rise
Global nutrition habits influence younger consumers

PROSPECTS AND OPPORTUNITIES

Ongoing impact of health and wellness trend
Frozen baked goods to benefit from their convenience
Competition of names and no names

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 18 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 19 Distribution of Baked Goods by Format: % Value 2018-2023
Table 20 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 21 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

BREAKFAST CEREALS IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Parents do not perceive RTE to be a healthy breakfast option for their children
Healthier options preferred
Quick and convenient hot cereals see rising demand

PROSPECTS AND OPPORTUNITIES

Moderate growth as market is far from saturation
Products offering a higher nutrition value will fare better
Focus on health and convenience will support growth of hot cereals

CATEGORY DATA

Table 64 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 65 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 66 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 67 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 69 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 70 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 71 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 72 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 73 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 74 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Economic uncertainty encourages shift to fresh options in 2023
Chilled options are a hit in the summer season
Polish invasion

PROSPECTS AND OPPORTUNITIES

Moderate growth as the economic situation improves
Healthier products increasingly preferred
Frozen options could gain ground

CATEGORY DATA

Table 24 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 25 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 26 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 27 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 29 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 30 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 31 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 32 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

PROCESSED FRUIT AND VEGETABLES IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Strong competition from fresh and home-made fruit and vegetables continues in 2023
Tomatoes and peas remain a staple in home cooking
Well Done joins the private label race in 2023

PROSPECTS AND OPPORTUNITIES

Lithuanians will continue to prefer to consume fresh and home-made fruit and vegetables
Seasonal purchasing will continue to impact shelf-stable products
Private label to gain share, offering both quality and lower prices

CATEGORY DATA

Table 33 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 34 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 35 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 36 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 38 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 39 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 40 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 41 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

RICE, PASTA AND NOODLES IN LITHUANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Stable growth as rice and pasta remain popular staple items
Pasta increasingly consumed as a main dish
Rice witnesses growth as noodles see decline in volume sales

PROSPECTS AND OPPORTUNITIES

Popular rice and pasta suit a range of household budgets
Pasta consumption occasions on the rise
Rice to benefit from its perception as a healthy carbohydrate

CATEGORY DATA

Table 44 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 45 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 46 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 47 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 48 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 49 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 50 NBO Company Shares of Rice: % Value 2019-2023
Table 51 LBN Brand Shares of Rice: % Value 2020-2023
Table 52 NBO Company Shares of Pasta: % Value 2019-2023
Table 53 LBN Brand Shares of Pasta: % Value 2020-2023
Table 54 NBO Company Shares of Noodles: % Value 2019-2023
Table 55 LBN Brand Shares of Noodles: % Value 2020-2023
Table 56 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 57 Distribution of Rice by Format: % Value 2018-2023
Table 58 Distribution of Pasta by Format: % Value 2018-2023
Table 59 Distribution of Noodles by Format: % Value 2018-2023
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028

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