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Processed Meat, Seafood and Alternatives To Meat in Turkey

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    Report

  • 24 Pages
  • November 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 5567418
As meat prices continued to be high in 2024, being a relatively cheap option to fresh meat, allowed chilled and frozen processed red meat to experience demand. Meanwhile, companies reduced their portion sizes, which added to value margins. Alongside very high inflation, this helped retail current value growth to outpace retail volume growth.

The Processed Meat, Seafood and Alternatives to Meat in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Players introduce smaller portions and pack sizes to widen the appeal of processed red meat
  • Polonez launches gluten-free Turkish Pastrami, appealing to consumers with celiac
  • Product variety expands with both premium and budget friendly launches
PROSPECTS AND OPPORTUNITIES
  • Retail volume and value growth is driven by affordability and health properties
  • Sustainability efforts will continue to expand over the forecast period
  • Players focus on strategies to enhance retail volume sales during the forecast period
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
  • Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
  • Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
  • Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
  • Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
  • Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
STAPLE FOODS IN TURKEY
EXECUTIVE SUMMARY
  • Staple foods in 2024: The big picture
  • Key Trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 15 Sales of Staple Foods by Category: Volume 2019-2024
  • Table 16 Sales of Staple Foods by Category: Value 2019-2024
  • Table 17 Sales of Staple Foods by Category: % Volume Growth 2019-2024
  • Table 18 Sales of Staple Foods by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Staple Foods: % Value 2020-2024
  • Table 20 LBN Brand Shares of Staple Foods: % Value 2021-2024
  • Table 21 Penetration of Private Label by Category: % Value 2019-2024
  • Table 22 Distribution of Staple Foods by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Staple Foods by Category: Volume 2024-2029
  • Table 24 Forecast Sales of Staple Foods by Category: Value 2024-2029
  • Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources