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Staple Foods in Sweden

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    Report

  • 69 Pages
  • November 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 5567423
Staple foods in Sweden enjoyed a slight uptick in volume and value sales over 2025, denoting a stronger reliance on affordable products. Consumers were attracted by healthier options and those delivering convenience. Price sensitivity remained high as reflected by the rising share of private label and the heavy influence of modern retailers in the staple food category.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Brighter performance for staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Modest growth over 2025
  • Health and convenience to spearhead product development
  • Local product origin tempts Swedes
WHAT’S NEXT?
  • Premiumisation trend will support value growth
  • Health and wellness formulas to gain traction
  • Strategic efforts will step up a gear
COMPETITIVE LANDSCAPE
  • Retailers hold strong position with private label
  • Dynamic growth for plant-based player Nordic Green Food AB
CHANNELS
  • Supermarkets lead in the Swedish market
  • Costco expands in Sweden
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 2 Sales of Staple Foods by Category: Value 2020-2025
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN SWEDENKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Purchasing decisions are shaped by price and provenance
INDUSTRY PERFORMANCE
  • Snacking solutions and premium lines attract consumers
  • Importance of indulgence and celebratory occasions drives sales of cakes
WHAT’S NEXT?
  • Steady progress in the mature baked goods category
  • Baked goods tap into high protein and gluten-free trends
  • Brands and private label emphasise Swedish origin where possible
COMPETITIVE LANDSCAPE
  • Pågen AB secures a strong lead
  • Axfood AB builds on success through expansion of discount chain Willys
CHANNELS
  • Supermarkets leverage proximity and heritage to secure over half of retail sales
  • Warehouse clubs bring a new style of retailing to Sweden
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 14 Sales of Baked Goods by Category: Value 2020-2025
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 17 Sales of Pastries by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBREAKFAST CEREALS IN SWEDENKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth picks up as players attract consumers with healthier and more convenient cereals
INDUSTRY PERFORMANCE
  • Players raise the health profile of breakfast cereals
  • Muesli and granola outperform other categories
WHAT’S NEXT?
  • Limited growth expected in value terms
  • Better for you products will tempt a captive audience
  • Grocery retailers to invest in more sophisticated lines
COMPETITIVE LANDSCAPE
  • Lantmännen Cerealia AB capitalises on its strong heritage in Swedish market
  • Lidl Sverige KB provides high-quality Swedish foods at attractive prices
CHANNELS
  • Central location supports popularity of supermarket channel
  • Warehouse clubs grow sales from low base
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SWEDENKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Brighter performance for overall category despite limitations
INDUSTRY PERFORMANCE
  • Convenience drives sales over 2025
  • Meat substitutes grow from a low base amid dietary and health changes
WHAT’S NEXT?
  • Premiumisation trend to gather pace
  • Meat-free and hybrid meat products will fuel innovation pipeline
  • Consumers favour responsibly sourced fish and animal welfare credentials
COMPETITIVE LANDSCAPE
  • HKScan Sweden AB asserts its leading position
  • Nordic Green Food AB gains share with plant-based line
CHANNELS
  • Consumers opt for the convenience of supermarkets
  • Warehouse clubs make inroads
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED FRUIT AND VEGETABLES IN SWEDENKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Frozen processed fruit and vegetables gain appeal
INDUSTRY PERFORMANCE
  • Healthy increase for processed fruit and vegetables
  • Frozen fruit witnessed sharp price increases
WHAT’S NEXT?
  • Flat performance for this mature category
  • Health claims will be highlighted on packaging
  • Further development anticipated in private label lines
COMPETITIVE LANDSCAPE
  • ICA Sverige AB leads in processed fruit and vegetables
  • Rising consumer demand for frozen berries
CHANNELS
  • Supermarkets is leading channel with slight gain in share
  • Retail e-commerce sales growth from a low base
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRICE, PASTA AND NOODLES IN SWEDENKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Swedes rely on rice, pasta and noodles for quick meal options
INDUSTRY PERFORMANCE
  • Relatively limited growth in this mature category
  • Instant noodles offer a quick meal that can be customised
WHAT’S NEXT?
  • Private label to champion the premiumisation trend
  • Health and sustainability will both factor in purchasing decisions
  • Emphasis on domestic products will remain strong
COMPETITIVE LANDSCAPE
  • ICA Sverige AB leads with private label range
  • Bergqvists Bryggeridepå AB sees an uptick in value share
CHANNELS
  • Locality and private label draws consumers to supermarket channel
  • Warehouse clubs and e-commerce grow from small base
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 69 NBO Company Shares of Rice: % Value 2021-2025
  • Table 70 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 71 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 73 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 76 Distribution of Rice by Format: % Value 2020-2025
  • Table 77 Distribution of Pasta by Format: % Value 2020-2025
  • Table 78 Distribution of Noodles by Format: % Value 2020-2025
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER