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Staple Foods in Japan

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    Report

  • 67 Pages
  • November 2023
  • Region: Japan
  • Euromonitor International
  • ID: 5567428
Staple foods in Japan is set to grow in current value terms in 2023, largely driven by unit price increases due to inflation and increases in production costs. Although many manufacturers had already implemented price increases in 2022, the costs of raw materials such as wheat and meat (for which Japan heavily relies on imports) have remained high, impacted by the weak yen, while higher logistics and energy costs have also been seen.

The Staple Foods in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STAPLE FOODS IN JAPAN
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 2 Sales of Staple Foods by Category: Value 2018-2023
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued current value growth due to unit price increases
  • Flat retail volume growth, but performances differ between categories
  • Yamazaki Baking continues to lead baked goods in 2023
PROSPECTS AND OPPORTUNITIES
  • Continued retail current value growth, while volume growth will be hampered
  • The rising importance of domestic wheat
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2018-2023
  • Table 14 Sales of Baked Goods by Category: Value 2018-2023
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
  • Table 17 Sales of Pastries by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
  • Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume consumption of breakfast cereals decreases due to normalising sales and price increases
  • Hot cereals turns to decline due to active product launches in other categories
  • Calbee Inc maintains its lead, Kellogg (Japan) KK holds second position
PROSPECTS AND OPPORTUNITIES
  • Hot cereals set to contribute to growth in breakfast cereals
  • Product innovations with a focus on health likely to continue to be seen
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
  • Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Meat, seafood and alternatives to meat declines in volume terms due to normalising sales and price increases
  • Meat and seafood substitutes set to struggle in retail, but expand through foodservice
  • Generics dominates a highly fragmented category
PROSPECTS AND OPPORTUNITIES
  • Retail volumes set to continue to decline, impacted by falling population and price increases
  • Frozen products set to see growth, driven by convenience and added-value
  • Meat and seafood substitutes has further potential
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Processed fruit and vegetable struggles in retail volume terms due to normalising sales and price increases
  • Plastic pouches and carton containers are gaining shelf space
  • Private label has the largest share in frozen fruit
PROSPECTS AND OPPORTUNITIES
  • Frozen processed fruit and vegetables will contribute to overall growth of processed fruit and vegetables
  • Shelf stable fruit and vegetables will struggle
  • Plastic pouches and carton containers set to become more popular
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume growth of pasta and noodles struggles due to easing of COVID-19, but rice performs relatively well thanks to affordability
  • Demand for convenience remains high
  • JA Group and Nissin Food Products lead
PROSPECTS AND OPPORTUNITIES
  • Minimal growth expected due to the weak performance of rice
  • Frozen noodles and instant noodles set to perform well
  • Premiumisation with a focus on health will remain important to sustain profits and attract attention from health-conscious consumers
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
  • Table 69 NBO Company Shares of Rice: % Value 2019-2023
  • Table 70 LBN Brand Shares of Rice: % Value 2020-2023
  • Table 71 NBO Company Shares of Pasta: % Value 2019-2023
  • Table 72 LBN Brand Shares of Pasta: % Value 2020-2023
  • Table 73 NBO Company Shares of Noodles: % Value 2019-2023
  • Table 74 LBN Brand Shares of Noodles: % Value 2020-2023
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
  • Table 76 Distribution of Rice by Format: % Value 2018-2023
  • Table 77 Distribution of Pasta by Format: % Value 2018-2023
  • Table 78 Distribution of Noodles by Format: % Value 2018-2023
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028