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Cooking Ingredients and Meals in Kenya

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    Report

  • 45 Pages
  • November 2025
  • Region: Kenya
  • Euromonitor International
  • ID: 5567430
Kenya’s cooking ingredients and meals market in 2025 is being impacted by a combination of economic pressures, evolving lifestyles, and changing consumer preferences. Inflationary pressures have slowed volume growth, while prompting many consumers to shift towards more affordable, locally produced brands.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Inflationary pressures counterbalanced by growing demand for convenience
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Inflationary pressures hinder volume growth
  • Fast-paced lifestyles boost demand for convenience foods
  • Growing appetite for healthier and exotic options
WHAT’S NEXT?
  • Inflationary pressures will impact consumer spending
  • Increasingly busy lifestyles will drive demand for convenient meal solutions
  • Sustainability will shape the future of innovation
COMPETITIVE LANDSCAPE
  • Bidco Africa leads sales
  • Honey Care Africa achieves significant success
CHANNELS
  • Small local grocers continues to dominate sales
  • Forecourt retailers and e-commerce offer greater convenience
MARKET DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EDIBLE OILS IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • High prices, rising health consciousness and urbanisation shape sales
INDUSTRY PERFORMANCE
  • Minimal volume growth as prices rise
ALTERNATIVES
  • Rising health-consciousness drives growth in olive oil
WHAT’S NEXT?
  • Healthy eating trend will likely support volume gains
  • Growing focus on functional benefits
  • Producers to adopt sustainable agricultural practices
COMPETITIVE LANDSCAPE
  • Bidco Africa Ltd dominates edible oils, thanks to its wide product portfolio
  • Kapa Oil Refineries Ltd gains traction
CHANNELS
  • Small local grocers remains the largest channel in edible oils
  • Retail e-commerce continues to expand
CATEGORY DATA
  • Table 13 Sales of Edible Oils by Category: Volume 2020-2025
  • Table 14 Sales of Edible Oils by Category: Value 2020-2025
  • Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
  • Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
  • Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
  • Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERMEALS AND SOUPS IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dry soup benefits from increasingly busy lifestyles
INDUSTRY PERFORMANCE
  • Market remains underdeveloped due to strength of home cooking
  • Dry soup will see fastest growth
WHAT’S NEXT?
  • Lifestyle changes will help to support modest growth
  • Expected development of functional soups
  • Producers will promote environmentally-friendly practices
COMPETITIVE LANDSCAPE
  • Unilever leads with broad product portfolio
  • Knorr brand benefits from strategic promotions
CHANNELS
  • Supermarkets dominate sales
  • Hypermarkets lead growth
CATEGORY DATA
  • Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 25 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 28 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 29 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 30 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 31 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 32 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSAUCES, DIPS AND CONDIMENTS IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ketchup benefits from widening retail presence and urbanisation
INDUSTRY PERFORMANCE
  • Stock cubes and powders continue to thrive
  • Ketchup benefits from expansion of modern retail and popularity of fast food
WHAT’S NEXT?
  • Increasing product variety to fuel growth
  • Busy lifestyles and rise of foodservice will boost demand
  • Unilever sets the pace in technological innovation
COMPETITIVE LANDSCAPE
  • Unilever maintains its leadership, thanks to its adaptability
  • Kenafric Industries Ltd registers rapid growth
CHANNELS
  • Supermarkets remains the largest channel in sauces, dips and condiments
  • E-commerce sees fastest growth but fails to increase its share
CATEGORY DATA
  • Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
  • Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
  • Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
  • Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
  • Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
  • Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
  • Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
  • Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
  • Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
  • Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
  • Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSWEET SPREADS IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Expanding mid-income group fuels growth
INDUSTRY PERFORMANCE
  • Sweet spreads benefit from robust demand
  • Jams and preserves are key growth driver
WHAT’S NEXT?
  • Expansion of modern retail will drive overall sales, but chocolate spreads will remain niche
  • Healthier options set to drive product development
  • Sustainable plant-based sweet spreads could gain traction
COMPETITIVE LANDSCAPE
  • Premier Foods Plc dominates sales with Peptang brand
  • Honey Care Africa leads growth
CHANNELS
  • Small local grocers dominate retail distribution
  • E-commerce expands but bricks-and-mortar retailers retain their stronghold
CATEGORY DATA
  • Table 47 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 48 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 50 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 52 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 53 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 55 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER