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Staple Foods in Italy

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    Report

  • 76 Pages
  • November 2025
  • Region: Italy
  • Euromonitor International
  • ID: 5567436
The year 2025 proved to be a year of consolidation and transformation for staple foods in Italy. Price remains an important variable but is one of several factors shaping the category. Consumers are not only seeking economic value, but also quality, sustainable traits, and nutritional value. Companies are adapting with targeted innovations, revised formulas and new packaging positioned to meet increasingly complex needs.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Staple foods evolves to keep pace with consumer demands
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Staple foods enjoys steady growth as economic conditions stabilise
  • Consumers are combining sustainable choices with health and ethical motivations
WHAT’S NEXT?
  • Stable outlook for staple foods
  • Rising interest in Asian cuisine will underpin expansion of noodles
  • Growing demand for meat and seafood alternatives
COMPETITIVE LANDSCAPE
  • Artisanal has a significant share due to prominence of unpackaged leavened bread
  • Retailers have a solid presence in fragmented landscape
CHANNELS
  • Consumers are increasingly reliant on large retailers
  • Food specialists are a fundamental channel in staple foods
  • Retail e-commerce makes strong inroads in staple foods
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 2 Sales of Staple Foods by Category: Value 2020-2025
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN ITALYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising interest in Italian gastronomy and higher quality ingredients supports value growth
INDUSTRY PERFORMANCE
  • Packaged bread becomes a favourite with Italians
  • Strong demand for frozen baked goods boosted by widespread use of air fryers
WHAT NEXT?
  • Bread and packaged cakes to show resilience despite shift towards healthier and balanced diets
  • Health-led innovations will transform essential baked goods
  • Sustainability is a must-have strategy for players
COMPETITIVE LANDSCAPE
  • Artisanal has a dominant position in baked goods
  • Morato Pane SpA achieves dynamism through innovation
CHANNELS
  • Bakeries and pastry shops garner significant share of distribution
  • Retail e-commerce gains share by delivering greater convenience and product choice
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 14 Sales of Baked Goods by Category: Value 2020-2025
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 17 Sales of Pastries by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBREAKFAST CEREALS IN ITALYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy variants lead the development of breakfast cereals
INDUSTRY PERFORMANCE
  • Health agenda drives demand for breakfast cereals with higher nutritional profiles
  • Hot cereals enjoy dynamism over 2025
WHAT’S NEXT?
  • Breakfast cereals to leverage innovation and health positioning to overcome maturity and drive sales
  • Evolving health issues will increasingly shape decision-making
  • Combination of health innovation and sustainability to yield competitive advantage
COMPETITIVE LANDSCAPE
  • Kellogg Italia SpA holds significant lead supported by health-led innovations and multi-channel marketing campaigns
  • Fuchs J Srl enjoys dynamism in hot cereals category
CHANNELS
  • Widespread accessibility supports the supermarket channel
  • Retail e-commerce outperforms over channels
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN ITALYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing preference for chilled products and simple ingredients
INDUSTRY PERFORMANCE
  • Growing appeal of regional cured meats supports value growth
  • Dynamism in chilled meat and seafood substitutes
WHAT’S NEXT?
  • Varied opportunities for growth in mature category
  • Rising health concerns related to eating processed meats poses a threat
  • Dynamic developments in packaged meat and seafood
COMPETITIVE LANDSCAPE
  • Fragmented landscape led by Coop Italia scarl
  • Kioene SpA enjoys strong growth as leader in plant-based segment
CHANNELS
  • Supermarkets tempt consumers with diverse range of brands and private label
  • Retail e-commerce helps to support regional brands
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED FRUIT AND VEGETABLES IN ITALYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Evolving diets and modernisation ensures steady performance
INDUSTRY PERFORMANCE
  • Modernisation of preserved vegetables and packaged legumes
  • Legumes perceived as modern and versatile product, boosted by high protein content
WHAT’S NEXT?
  • Processed fruit and vegetables face limited growth
  • Consumers seek blend of naturalness, convenience and traceability
  • Innovations are sustaining interest in processed fruit and vegetables
COMPETITIVE LANDSCAPE
  • CSI Cia Surgelati Italiana SpA has strong lead as frozen food specialist
  • McCain Alimentari Italia Srl enjoys dynamism in processed fruit and vegetables
CHANNELS
  • Supermarkets lead with wide range of processed fruit and vegetables
  • Retail e-commerce delivers convenience and encourages experimentation
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRICE, PASTA AND NOODLES IN ITALYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy performance observed in rice, pasta and noodles category
INDUSTRY PERFORMANCE
  • Pasta is cornerstone of Italian cuisine, but rice is gaining appeal
  • Noodles is the most dynamic category
  • Retail e-commerce gives consumers access to long tail of niche brands
WHAT’S NEXT?
  • Vast popularity of pasta and growing interest in Asian cuisine to support category growth
  • Healthier lines will attract consumer demand
  • Chilled pasta reaps the benefits of innovation
COMPETITIVE LANDSCAPE
  • Barilla Alimentare SpA remains the leading player
  • Alimenta Srl is the most dynamic player
CHANNELS
  • Supermarkets provide the main gateway to sales
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 69 NBO Company Shares of Rice: % Value 2021-2025
  • Table 70 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 71 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 73 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 76 Distribution of Rice by Format: % Value 2020-2025
  • Table 77 Distribution of Pasta by Format: % Value 2020-2025
  • Table 78 Distribution of Noodles by Format: % Value 2020-2025
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER