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Staple Foods in Saudi Arabia

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    Report

  • 66 Pages
  • November 2025
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 5567438
Staple foods sees strong and steady growth in retail volume and current value terms in Saudi Arabia in 2025. These products remain core components of regular meal times, although many households remain price-sensitive with this dictating their purchasing behaviour. The kingdom’s Saudisation policy continues to influence the market, driving a shift towards local production and packing.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Despite ongoing price sensitivity demand for staple foods remains robust
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sales see steady growth with little change in consumer purchasing behaviour
  • Value remains the key consideration in many purchasing decisions
  • Saudisation policy favouring local production
WHAT’S NEXT?
  • Key staples will remain at the heart of the market
  • Competition set to intensify as the market evolves
  • Distribution landscape shifting towards an omnichannel approach
COMPETITIVE LANDSCAPE
  • Artisanal baked goods lead the market
  • Competition remains lively as players invest in production improvements and marketing
CHANNELS
  • Supermarkets and hypermarkets dominate sales
  • Discounters and e-commerce carving out a share in the market
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 2 Sales of Staple Foods by Category: Value 2020-2025
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bread remains at the heart of most family meals
  • Fresh flat bread remains at the heart of Saudi mealtimes despite financial pressures
  • Unpackaged flat bread the clear winner
WHAT’S NEXT?
  • Steady growth set to be led by fresh bread and a wider choice of products
  • Simpler recipes and more use of wholegrains as consumers look for healthier options
  • Improved planning should help reduce waste
COMPETITIVE LANDSCAPE
  • Artisanal dominates baked goods
  • Deemah finding success with its packaged cakes
CHANNELS
  • Supermarkets remains the key distribution channel thanks to its broad offer
  • Retail e-commerce making inroads as services improve
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 14 Sales of Baked Goods by Category: Value 2020-2025
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 17 Sales of Pastries by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBREAKFAST CEREALS IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Breakfast cereals remain a key feature of Saudi morning routines
INDUSTRY PERFORMANCE
  • Sales rise thanks to the convenience of breakfast cereals in busy morning routines
  • Hot cereals thriving thanks to new product development and their healthy image
WHAT’S NEXT?
  • Steady growth predicted for breakfast cereals fuelled by hot cereals and flakes
  • Health and wellness, simpler recipes and cleaner labels
  • Better planning should mean less waste
COMPETITIVE LANDSCAPE
  • Quaker leads with tried and tested oats
  • Kellanova sees strong growth with familiar and popular brand portfolio
CHANNELS
  • Supermarkets lead thanks to a broad offer and frequent promotions
  • E-commerce provides a convenient solution for reorders
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales continue to rise thanks to the key role of poultry and tuna in the Saudi diet
INDUSTRY PERFORMANCE
  • Processed meat and seafood remain a key feature of Saudi meals
  • Frozen processed poultry successfully taps into local consumption habits
WHAT’S NEXT?
  • Sales will rise, led by poultry and shelf stable seafood
  • Health focus shifts to cleaner labels and lighter seasonings
  • Local supply and cold-chain upgrades should boost sales and online availability
COMPETITIVE LANDSCAPE
  • National Food Co leads
  • Tanmiah benefiting from investment in expanding its production capacity
CHANNELS
  • Supermarkets lead thanks to a wide offer and frequent promotions
  • Trust in e-commerce grows fuelling online sales
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED FRUIT AND VEGETABLES IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Versatility and value at the heart of demand for processed fruit and vegetables
INDUSTRY PERFORMANCE
  • Consumers stockpile shelf stable products as an affordable and convenient ingredient
  • Versatility of shelf stable vegetables and tomatoes fuels demand
WHAT’S NEXT?
  • Sales will continue to rise, led by frozen vegetables and core pantry staples
  • Health and simplicity will shape launches and pack formats
  • Local supply chains set to improve with a growing focus on sustainability
COMPETITIVE LANDSCAPE
  • California Garden retains a strong lead in 2025 with popular favourites
  • Al Munajjam tapping into the demand for convenient and quick meals and sides
CHANNELS
  • Modern grocery retailers increase their dominance in 2025
  • E-commerce thriving thanks to the promise of offering convenience and value
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRICE, PASTA AND NOODLES IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rice remains the core staple but rice and noodles receiving strong interest
INDUSTRY PERFORMANCE
  • Rice remains the dominant category but pasta sales are on the rise
  • Instant noodle pouches winning favour with low prices and quick cooking time
WHAT’S NEXT?
  • Bright outlook for rice, pasta and noodles
  • Health focus will reward simpler recipes and lighter cooking
  • Local operations and digital tools should help drive the next growth phase
COMPETITIVE LANDSCAPE
  • Abu Kas holds the lead with popular line of basmati rice
  • Korean noodles see a surge in demand from younger consumers
CHANNELS
  • Supermarkets and hypermarkets dominate with a broad offer and competitive prices
  • E-commerce seeing improvements with consumers attracted to its increasing convenience
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 69 NBO Company Shares of Rice: % Value 2021-2025
  • Table 70 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 71 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 73 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 76 Distribution of Rice by Format: % Value 2020-2025
  • Table 77 Distribution of Pasta by Format: % Value 2020-2025
  • Table 78 Distribution of Noodles by Format: % Value 2020-2025
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER