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Staple Foods in South Korea

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    Report

  • 67 Pages
  • November 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 5567512
Economic pressures continue to limit volume gains in staple foods in 2025, with value growth being fuelled by a trend towards quality over quantity. Despite financial pressures, many consumers are showing growing concerns around the impact of their purchasing behaviour not only on their health, but also the health of the environment. This is encouraging players to offer healthier and more natural products, as well as switching to more sustainable packaging and production techniques.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Volume sales stagnate but opportunities exist in adding value to the market
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Volume sales stagnate while value growth is propelled by the search for healthier options
  • Health and sustainability on the menu as primary considerations
  • Rising production costs hit sweet treats
WHAT’S NEXT?
  • Growth expected to remain focused more on value than volume gains
  • Competition set to evolve through new product development and distribution strategies
  • Changing lifestyle behaviours expected to influence the future of staple foods
COMPETITIVE LANDSCAPE
  • CJ Cheiljedang strengthens its leading position with its trusted product range
  • Nongshim and Ottogi provide stiff competition with tried and trusted products
CHANNELS
  • Hypermarkets lead sales but convenience stores have become testing grounds
  • E-commerce continues to grow and develop
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 2 Sales of Staple Foods by Category: Value 2020-2025
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Baked goods evolving to meet new consumption occasions
INDUSTRY PERFORMANCE
  • Bread transforming from an indulgent snack to a meal replacement option
  • Dessert bread retains its popularity but players rebrand to meet evolving trends
WHAT’S NEXT?
  • Producers of baked goods may need to feed off pop culture to stand out
  • Clean label products and digestibility set to outpace traditional health claims
  • Bakery-to-go expansion of bread into foodservice and hybrid meal formats
COMPETITIVE LANDSCAPE
  • SPC maintains its leadership despite public backlash from safety incident
  • Private label on the rise with strong value proposition
CHANNELS
  • Artisanal bakeries and hypermarkets dominate but convenience stores are making inroads
  • E-commerce still lags behind despite continued growth
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 14 Sales of Baked Goods by Category: Value 2020-2025
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 17 Sales of Pastries by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBREAKFAST CEREALS IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Breakfast cereals seeing polarisation of demand
INDUSTRY PERFORMANCE
  • Health-conscious consumers are reshaping the breakfast cereals market
  • Children’s breakfast cereals suffers from a shrinking target audience and an unhealthy image
WHAT’S NEXT?
  • Breakfast cereals under threat from evolving breakfast routines
  • Sugar reduction and functional benefits will be key to revitalising demand
  • Breakfast cereals offer potential as a topping ingredient in the foodservice channel
COMPETITIVE LANDSCAPE
  • Traditional Cereal Brands Struggle to Compete Amid Functional Food and Snack Alternatives
  • Players use new IPs to expand their reach to a wider audience
CHANNELS
  • Hypermarkets Still Dominate Cereal Sales, While E-Commerce Emerges as a More Viable Channel than CVS
  • E-commerce opening the market up to new opportunities
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of processed meat, seafood and alternatives under pressure
INDUSTRY PERFORMANCE
  • Shelf stable products under pressure due to mounting health concerns
  • Processed meat and seafood find new opportunities as protein-rich snacks
WHAT’S NEXT?
  • Lifestyle shifts will accelerate demand for on-the-go protein formats
  • Health-conscious consumers will push the category toward clean label and plant-based innovation
  • Players likely to focus on format innovation and distribution strategies to gain share
COMPETITIVE LANDSCAPE
  • Innovation remains a feature of the market
  • Private label making gains thanks to a more affordable positioning
CHANNELS
  • E-commerce now the second largest distribution channel in the market
  • Convenience stores not just a sales point but also a testing point
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED FRUIT AND VEGETABLES IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Processed fruit and vegetables suffer from negative image perceptions
INDUSTRY PERFORMANCE
  • Health-focused consumers turn away from processed fruit and vegetables
  • Frozen fruit thriving as a more affordable alternative option to fresh fruit
WHAT’S NEXT?
  • Single portion ready-to-eat frozen fruit offers potential growth opportunity
  • Offering heathier options could be key to driving market development
  • Players under pressure to adapt to the changing needs of the market
COMPETITIVE LANDSCAPE
  • Dongwon leads a fragmented market
  • Private label seeing dynamic growth
CHANNELS
  • Hypermarkets and supermarkets dominate
  • E-commerce continues to grow while foodservice takes on a bigger role
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRICE, PASTA AND NOODLES IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales stagnate as consumers turn to alternative meal options
INDUSTRY PERFORMANCE
  • Sales stagnate as consumer tastes and preferences evolve
  • Players focus on adding value
WHAT’S NEXT?
  • Ready-to-eat rice to shift toward health, functionality, and personalisation
  • Noodles expected to serve as a testing ground
  • Premium and imported pasta set for growth
COMPETITIVE LANDSCAPE
  • Nongshim retains a strong lead with ongoing investment new products and marketing
  • Leading players in rice and pasta facing increasing competition
CHANNELS
  • E-commerce gaining prominence in rice and pasta
  • Convenience stores taking on an important role in instant noodles
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 69 NBO Company Shares of Rice: % Value 2021-2025
  • Table 70 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 71 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 73 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 76 Distribution of Rice by Format: % Value 2020-2025
  • Table 77 Distribution of Pasta by Format: % Value 2020-2025
  • Table 78 Distribution of Noodles by Format: % Value 2020-2025
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER