Staple Foods in the Netherlands - Research and Markets

In 2023, the landscape of staple foods is marked by several key trends and factors. Volume growth is generally down as households try to buy less and save money due to squeezed incomes. This decline in volume growth is offset by value growth driven by high food inflation, which continues to be significant in 2023. This scenario leads consumers to seek cheaper products, including private label options.

The Staple Foods in Netherlands report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN THE NETHERLANDS

EXECUTIVE SUMMARY

Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN THE NETHERLANDSKEY DATA FINDINGS

2023 DEVELOPMENTS

Bread is consumed primarily at breakfast but presents significant opportunities during lunch
Unpackaged pastries are gaining ground as the home baking trend weakens
Unpackaged leavened bread is performing well as consumers seek high-quality bread

PROSPECTS AND OPPORTUNITIES

E-commerce growth offers promise
Plant-based protein presents bread opportunities
Organic bread resilience despite higher prices

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 Sales of Pastries by Type: % Value 2018-2023
Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

BREAKFAST CEREALS IN THE NETHERLANDSKEY DATA FINDINGS

2023 DEVELOPMENTS

Health and wellness trends positively influences breakfast cereals
Price development's impact on consumer behaviour
Challenges posed by the rise of out-of-home breakfast options

PROSPECTS AND OPPORTUNITIES

The resilient muesli market driven by health trends
Challenges faced by hot cereals due to low convenience
The high-protein trend driving market growth

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THE NETHERLANDSKEY DATA FINDINGS

2023 DEVELOPMENTS

Alternatives to meat matures but not without its challenges
Sustainable products drive growth in sustainable food
Rising popularity of processed seafood driven by health-conscious younger consumers

PROSPECTS AND OPPORTUNITIES

Steadfast processed seafood amidst plant-based protein transition
Challenges for processed meat, particularly red meat
Continued growth in maturing meat substitutes

CATEGORY DATA

Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

PROCESSED FRUIT AND VEGETABLES IN THE NETHERLANDSKEY DATA FINDINGS

2023 DEVELOPMENTS

Price increases impact processed fruit and vegetable sales
Organic vegetable sales hindered by price disparity in shelf-stable variants
Private label growth amid rising prices

PROSPECTS AND OPPORTUNITIES

Beans, pulses, and corn drive growth amid protein transition
Stimulation of healthy eating on the horizon
E-commerce and bulk buying trends

CATEGORY DATA

Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

RICE, PASTA AND NOODLES IN THE NETHERLANDSKEY DATA FINDINGS

2023 DEVELOPMENTS

The strengthening unpackaged trend
Dried pasta drives recovery after price increases slow down
Growth in organic pasta, rice, and noodles

PROSPECTS AND OPPORTUNITIES

Pasta: A resilient staple
Rice: An attractive and economical choice
Noodles: Driven by diversity and culinary exploration

CATEGORY DATA

Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 69 NBO Company Shares of Rice: % Value 2019-2023
Table 70 LBN Brand Shares of Rice: % Value 2020-2023
Table 71 NBO Company Shares of Pasta: % Value 2019-2023
Table 72 LBN Brand Shares of Pasta: % Value 2020-2023
Table 73 NBO Company Shares of Noodles: % Value 2019-2023
Table 74 LBN Brand Shares of Noodles: % Value 2020-2023
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 76 Distribution of Rice by Format: % Value 2018-2023
Table 77 Distribution of Pasta by Format: % Value 2018-2023
Table 78 Distribution of Noodles by Format: % Value 2018-2023
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028

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