Processed Meat, Seafood and Alternatives To Meat in Kenya

In 2024, inflation has driven up the cost of raw materials and transportation, which in turn has increased the prices of final products in processed meat, seafood and alternatives to meat. In response, consumers, who are highly price-sensitive in this category, are increasingly opting for more affordable smaller pack sizes or switching to less expensive alternatives such as fresh meat and seafood.

The Processed Meat, Seafood and Alternatives to Meat in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.