North America Smart Agriculture Market Outlook, 2029

In North America smart agriculture market is currently driven by several factors, such as the region is getting urbanized, the farmers of this region have started relying on smartphones and other technology-based devices. The farmers are using these devices to remain updated about the latest developments in the agricultural sector. Moreover, with the introduction of smart agriculture, the farmers can now easily determine the plant’s growth, weather changes, water requirement, by placing sensors throughout the farms. The sensors are also beneficial for recording soil conditions, rainfall and many other aspects.

The region’s almost 50-60% of the agricultural land is held by U.S., approximately half of the region is been used for cultivation. In the year 2016 the region was recorded with 25.69% of the agricultural land, which was meant to be the highest value over the last 55 years. The region mainly produces corn, soybeans, barley and oats and the major producers of the region are U.S., Canada and Mexico.

According to the research report 'North America Smart Agriculture Market Overview, 2029,', the North America Smart Agriculture market was valued at more than USD 6.06 Billion in 2023. USA is been leading the market with more than 70% of the market share, followed by Canada and Mexico. The large capital investments and the increase in highly trained labors are contributing towards the success of the agriculture sector in USA.

The region segmented into by type and by offering. In by type precision agriculture is dominating with the increasing for food and agricultural. The demand is rising due to the increase in birth rate in the region. The precision agriculture system aids towards improving the production process and increase the economic growth of the farmers, with use of advanced technologies. The technologies that are widely used in precision agriculture like, the sensors, GPS, use of drones and few other technologies. The farming technique can be more beneficial for the larger agricultural lands and even mostly the bigger farmers can afford to purchase such high costs devices for their farms.

In by offering includes hardware, software and services, within these the software is expected to witness potential growth in the coming years. This is due to the increase in use of smartphones and other devices with software in-build in them and the gradual increase in the usage of smartphones by the farmers have is driving the software segment. The software mainly collects the real-time data of the soil, livestock, weather reports, etc.

As the technology is getting more advanced day-by-day and today it’s even getting involved with farming. In the coming future it is expected that the technology will completely replace the farmers from the fields and only the machines will do all the practices. The smart agriculture practices are increasing and many are gradually investing on the same. The popularity of smart agriculture is due its technology-based farming, which focuses on increasing the quality, quantity and on better and faster production.

The USDA (United States Department of Agriculture) is offering voluntary programs and services to help out the farmers to build soil health, reduce greenhouse gas emissions, enhance productivity and commodity marketability, and mitigate the impacts of climate change while building resilience to strengthen your operation. It is offering financial support and one-on-one technical advice through a suite of voluntary programs to directly support farmers for smart management solutions.

In North America, the smart agriculture sector is witnessing impressive growth across its various offerings, which include hardware, software, and services. The hardware segment is particularly dynamic, with the widespread adoption of advanced technologies such as sensors, drones, and automated irrigation systems. These tools are vital for monitoring crop conditions, managing livestock, and optimizing resource allocation. Precision farming technologies, particularly IoT devices, are instrumental in helping farmers make immediate decisions that improve both productivity and sustainability.

The software segment is also experiencing notable expansion, spurred by the growing need for data analytics platforms and AI-driven farm management solutions. These innovations allow farmers to analyze extensive datasets, anticipate crop health, and make data-informed decisions, thereby enhancing yield efficiency and minimizing input costs. Furthermore, the services segment is expanding as farmers look for expert advice on how to implement and manage smart farming technologies effectively.

The COVID-19 effect on North America smart agriculture market

While the outbreak of COVID-19 pandemic has badly impacted several industries, it has had a positive impact on the smart agriculture market. As agriculture is completely dependent on migrant laborers, the moving of laborers to their hometown due to strict lockdown situations in North America has created massive opportunities for the adoption of smart farming techniques. This factor has estimated to increase the growth of the market during the crisis across the region.

Considered in this report

• Geography: North America
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• North America Smart Agriculture Market with its value and forecast along with its segments
• Country wise smart agriculture market analysis
• Application wise smart agriculture distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report

• United States of America
• Canada
• Mexico

Types of smart agriculture in the report

• Precision Agriculture
• Aquaculture/Precision Fish Farming
• Smart Greenhouse Market
• Precision Livestock Monitoring Market
• Precision Forestry Market

By Offering Type in the report

• Hardware
• Software
• Services

The approach of the report

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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