Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Russia.
The Consumer Lifestyles in Russia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
The Consumer Lifestyles in Russia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
- Consumer landscape 2021
- Life priorities
- Russian respondents prioritise spending most time with their partners
- Prioritising time for favourite activities higher than global average
- Gen Z more focused on spending time with friends than other cohorts are
- Consumers value products and services that are tailored to their tastes
- Millennials like to be distinct from others
- Consumers like to try new products but do their research first
- Millennials/Gen X put greater emphasis on buying from trusted brands
- Home life
- Lower levels of entertaining at home as households connect virtually
- Video gaming among top home-based activities for millennials
- Clean air is the top consideration for Russian households
- Baby boomers highly focused on living with limited air pollution
- Eating habits
- Preference for home cooking dampens demand for takeaway food
- Older generations more likely to regularly have home-cooked meals
- Consumers look for superior tasting , health-giving and non-GMO foods
- Younger generations leading the way to a more flexitarian diet
- Snacking is a regular part of daily eating habits for 40% of consumers
- Working life
- Earning a high salary outweighs other work-related expectations
- All generations want a job that offers a strong work-life balance
- Gen X focused on earning a high salary and want to work close to home
- Expectations to work from home in future exceed global average
- High percentage of baby boomers expect to work past retirement age
- Sustainable living
- Less than 60% feel they are having a more positive impact on the planet
- Climate change is of greater concern to older generations
- Consumers have lower-than-global-average level of green behaviours
- Reducing the use of plastics is a key concern for all generations
- Consumers more actively using energy-efficient products
- Gen Z focus on sustainable packaging, baby boomers on energy efficiency
- Consumers actively share their opinions on social/political issues
- Gen Z make their purchasing decisions based on brand/company ethos
- Leisure habits
- Socialising online has surged during the pandemic
- Generation Z shift online for socialising and learning
- Russians like to engage with their friends in-person as much as possible
- Middle cohorts more likely to regularly shop as a leisure activity
- 65% of respondents went on domestic trips in the previous 12 months
- Travellers look for a safe destination with nature and outdoor activities
- Gen X and baby boomers more focused on a relaxing travel experience
- Health and wellness
- 65% of consumers regularly participate in physical exercise
- Nearly 80% regularly walk or hike for exercise
- Over 40% of millennials run/jog every week to keep fit
- Herbal remedies used far more for stress reduction than global average
- Middle cohorts have embraced sleep aids for reducing stress
- Shopping habits
- Consumers are buying fewer items to afford higher-quality things
- Millennials most like visiting shopping centres
- Friends and family have most influence over shopping recommendations
- Older cohorts value independent consumer reviews
- Convenience is by far the biggest motivator to use a subscription service
- Over half of consumers are motivated to shop in-store to see and try first
- Millennials shop in-store to avoid delivery-related hassles
- Russian consumers shop online for best prices and free delivery
- Best prices are a key online shopping motivation for older cohorts
- Technology
- Higher-than-average % share their data to receive personalised offers
- Generation Z feel it is important to cultivate their personal brand online
- Ownership of smart appliances and virtual assistants lower than average
- Consumers have lower-than-global-average ownership of smartwatches
- Participation in weekly online video gaming higher than global average
- Millennials have high rates of online activities including social networking
