The Asia Pacific Fermented Tea Market is expected to witness market growth of 14.9% CAGR during the forecast period (2021-2027).
Tea leaves undergo fermentation, which changes their chemistry and affects the organoleptic properties of the tea they produce. Fermentation changes the way tea smells and tastes, reducing astringency and bitterness while also improving texture and aftertaste. The bacteria may also generate metabolites that are beneficial to one's health. Molds are primarily responsible for fermentation.
The principal microbial organism implicated in the Pu-erh process was Aspergillus niger. However extensive PCR-DGGE study has challenged that identification, pointing to Aspergillus luchuensis as the key agent of fermentation. The majority of fermented teas are produced in China, however, Japan produces a few varieties as well. Lahpet is a fermented tea that is eaten as a vegetable in Shan State, Myanmar, and similar pickled teas are also consumed in northern Thailand and southern Yunnan.
Asia Pacific comprises a substantial number of people that are indulged in a sedentary lifestyle. Due to spending more time sitting, the tendency of the occurrence of prostate cancer in people tremendously increases. In addition, the higher per capita income of consumers is enabling them to spend more for their mental as well as physical health.
Moreover, the prevalence of the Camellia Sinensis plant in China, is another key factor, due to which, the production of fermented tea is accelerating. Camellia Sinensis is the plant that is used in the production of Pu-Erh tea. This plant majorly exists in the Yunnan province. In addition, in Taiwan, Pu-Erh tea is used as a medicine to treat several diseases. Further, in India, the rising prevalence of joint pain among the geriatric population is increasing the consumption of fermented tea.
The China market dominated the Asia Pacific Fermented Tea Market by Country 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $986.8 million by 2027. The Japan market is estimated to witness a CAGR of 14.2% during (2021 - 2027). Additionally, The India market is expected to display a CAGR of 15.6% during (2021 - 2027).
Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Kombucha, Pu-Erh Tea, and Other Dark Teas. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Mandala Tea, LLC, Hunan Province Baishaxi Tea Industry Co., Ltd., PepsiCo, Inc., GT’s Living Foods LLC, LIVE Soda, LLC, Humm Kombucha LLC, The Hain Celestial Group, Inc., Chr. Hansen holding A/S, Buddha Teas, and Earth Therapeutics Ltd.
By Distribution Channel
By Product
By Country
Tea leaves undergo fermentation, which changes their chemistry and affects the organoleptic properties of the tea they produce. Fermentation changes the way tea smells and tastes, reducing astringency and bitterness while also improving texture and aftertaste. The bacteria may also generate metabolites that are beneficial to one's health. Molds are primarily responsible for fermentation.
The principal microbial organism implicated in the Pu-erh process was Aspergillus niger. However extensive PCR-DGGE study has challenged that identification, pointing to Aspergillus luchuensis as the key agent of fermentation. The majority of fermented teas are produced in China, however, Japan produces a few varieties as well. Lahpet is a fermented tea that is eaten as a vegetable in Shan State, Myanmar, and similar pickled teas are also consumed in northern Thailand and southern Yunnan.
Asia Pacific comprises a substantial number of people that are indulged in a sedentary lifestyle. Due to spending more time sitting, the tendency of the occurrence of prostate cancer in people tremendously increases. In addition, the higher per capita income of consumers is enabling them to spend more for their mental as well as physical health.
Moreover, the prevalence of the Camellia Sinensis plant in China, is another key factor, due to which, the production of fermented tea is accelerating. Camellia Sinensis is the plant that is used in the production of Pu-Erh tea. This plant majorly exists in the Yunnan province. In addition, in Taiwan, Pu-Erh tea is used as a medicine to treat several diseases. Further, in India, the rising prevalence of joint pain among the geriatric population is increasing the consumption of fermented tea.
The China market dominated the Asia Pacific Fermented Tea Market by Country 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $986.8 million by 2027. The Japan market is estimated to witness a CAGR of 14.2% during (2021 - 2027). Additionally, The India market is expected to display a CAGR of 15.6% during (2021 - 2027).
Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Kombucha, Pu-Erh Tea, and Other Dark Teas. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Mandala Tea, LLC, Hunan Province Baishaxi Tea Industry Co., Ltd., PepsiCo, Inc., GT’s Living Foods LLC, LIVE Soda, LLC, Humm Kombucha LLC, The Hain Celestial Group, Inc., Chr. Hansen holding A/S, Buddha Teas, and Earth Therapeutics Ltd.
Scope of the Study
Market Segments Covered in the Report:
By Distribution Channel
- Offline
- Online
By Product
- Kombucha
- Pu-Erh Tea
- Other Dark Teas
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Mandala Tea, LLC
- Hunan Province Baishaxi Tea Industry Co., Ltd.
- PepsiCo, Inc.
- GT’s Living Foods LLC
- LIVE Soda, LLC
- Humm Kombucha LLC
- The Hain Celestial Group, Inc.
- Chr. Hansen holding A/S
- Buddha Teas
- Earth Therapeutics Ltd.
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Asia Pacific Fermented Tea Market by Distribution Channel
Chapter 4. Asia Pacific Fermented Tea Market by Product
Chapter 5. Asia Pacific Fermented Tea Market by Country
Chapter 6. Company Profiles
Companies Mentioned
- Mandala Tea, LLC
- Hunan Province Baishaxi Tea Industry Co., Ltd.
- PepsiCo, Inc.
- GT’s Living Foods LLC
- LIVE Soda, LLC
- Humm Kombucha LLC
- The Hain Celestial Group, Inc.
- Chr. Hansen holding A/S
- Buddha Teas
- Earth Therapeutics Ltd.
Methodology
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