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Turkey Spirits Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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    Report

  • 118 Pages
  • March 2022
  • Region: Turkey
  • GlobalData
  • ID: 5573054
The publisher's Country Profile report on the spirits in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Turkish spirits sector is led by the specialty spirits category in both value and volume terms in 2021. The flavored alcoholic beverages category is forecast to register the fastest value and volume growth during 2021-2026. Food & drinks specialists is the leading channel in the distribution of spirits in the country. Diageo plc, Efe Raki, and Antalya Alkollu Icecek San ve Tic AS are the top three companies in the Turkish spirits sector. Glass is the most commonly used pack material in the Turkish spirits sector.

What else is contained?


  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for brandy, flavored alcoholic beverages, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers, vending machines, drug stores & pharmacies, health & beauty stores and other general retailers
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: bottle, can, closure type for: screw top, and stopper, primary outer types for: carton - folding

Scope


  • Spirits per capita consumption and expenditure rates in Turkey were lower than both the global and regional levels in 2021
  • The per capita consumption of specialty spirits was higher than that of other spirits categories in Turkey, in 2021
  • Food & drinks specialists is the leading distribution channel in the Turkish spirits sector, with a volume share of 527% in 2021
  • Glass accounted for a share of 9997% in the Turkish spirits sector, in 2020

Reasons to Buy


  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends

Table of Contents

  • Report scope
  • Executive summary
Part 1: Market Environment
  • Value and volume share of Turkey in the global and Eastern Europe markets
  • Growth analysis of Turkey compared to other leading countries in the Eastern Europe market
  • PCC and PCE of Turkey compared to global and Eastern Europe market

Part 2: Sector Deep Dive
  • Turkey Spirits sector snapshot
  • Market size analysis
  • Demand for premium products
  • Cross category comparison value growth analysis and category winners and losers
  • Cross category comparison volume growth analysis and category winners and losers

Part 3: Category Deep Dive
  • Per capita consumption analysis by category
  • Market size analysis category: Brandy
  • Segment level analysis (in value terms) Brandy
  • Segment level analysis (in volume terms) Brandy
  • Market size analysis category: Flavored alcoholic beverages
  • Segment level analysis (in value terms) Flavored alcoholic beverages
  • Segment level analysis (in volume terms) Flavored alcoholic beverages
  • Market size analysis category: Gin & genever
  • Market size analysis category: Liqueurs
  • Segment level analysis (in value terms) Liqueurs
  • Segment level analysis (in volume terms) Liqueurs
  • Market size analysis category: Rum
  • Segment level analysis (in value terms) Rum
  • Segment level analysis (in volume terms) Rum
  • Market size analysis category: Specialty Spirits
  • Segment level analysis (in value terms) Specialty Spirits
  • Segment level analysis (in volume terms) Specialty Spirits
  • Market size analysis category: Tequila & mezcal
  • Market size analysis category: Vodka
  • Segment level analysis (in value terms) Vodka
  • Segment level analysis (in volume terms) Vodka
  • Market size analysis category: Whiskey
  • Segment level analysis (in value terms) Whiskey
  • Segment level analysis (in volume terms) Whiskey

Part 4: Distribution Analysis
  • Channel share analysis

Part 5: Competitive Environment
  • Leading companies value and volume share
  • Brand share analysis of top five companies
  • Brand share analysis of top five companies by category
  • Degree of consolidation/fragmentation by category

Part 7: Packaging Analysis
  • Pack material growth analysis
  • Pack type growth analysis
  • Closure type growth analysis
  • Primary outer type growth analysis

Part 8: City Deep Dive
  • Market size analysis of top 10 cities
  • Market size analysis of top 10 cities by category
  • Leading cities contribution to volume growth

Part 9: Consumergraphics
  • Demographic analysis

Part 10: Macroeconomic Analysis
  • GDP growth and inflation
  • Population growth
  • Labor market trend
  • Economic summary, labor market trends, and demographic trends
  • Turkey’s standing in Global Country Risk Index (GCRI) Q4 2021
  • Turkey risk analysis compared to global and Eastern Europe markets
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading value categories
  • Fastest growing segments (value), 2021
  • Cross category comparison by value (2016 2026)
  • Cross category comparison by volume (2016 2026)
  • Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in liters), 2021
  • Brandy value analysis by segment, 2016 2026
  • Brandy volume analysis by segment, 2016 2026
  • Flavored alcoholic beverages value analysis by segment, 2016 2026
  • Flavored alcoholic beverages volume analysis by segment, 2016 2026
  • Liqueurs value analysis by segment, 2016 2026
  • Liqueurs volume analysis by segment, 2016 2026
  • Rum value analysis by segment, 2016 2026
  • Rum volume analysis by segment, 2016 2026
  • Specialty Spirits value analysis by segment, 2016 2026
  • Specialty Spirits volume analysis by segment, 2016 2026
  • Vodka value analysis by segment, 2016 2026
  • Vodka volume analysis by segment, 2016 2026
  • Whiskey value analysis by segment, 2016 2026
  • Whiskey volume analysis by segment, 2016-2026
  • Change in distribution share, 2016-2021
  • Top five companies share by brand (in volume terms) in the Spirits sector, 2020
  • Brand shares of top five companies (in volume terms) by category, 2020
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Category data, by on trade and off trade
  • Per capita consumption (in liters), 2016-2026
  • Per capita expenditure ($), 2016-2026
  • Spirits distribution in Turkey by category (TRY million), 2021
  • Brand share (in volume terms) in the Spirits sector, 2020
  • Brand share (in volume terms) in the Spirits sector, by category, 2020
  • Pack material (in million pack units), 2015-2025
  • Pack materials by category (in million pack units), 2020
  • Pack type (in million pack units), 2015-2025
  • Pack types by category (in million pack units), 2020
  • Closure type (in million pack units), 2015-2025
  • Closure types by category (in million pack units), 2020
  • Primary outer type (in million pack units), 2015-2025
  • Primary outer types by category (in million pack units), 2020
  • Real GDP and annual growth (%), 2018-2026
  • Nominal GDP and annual growth (%), 2018-2026
  • Consumer price inflation (%), 2018-2026
  • Employed people and unemployment rate (%), 2018-2026
  • Nominal household final consumption expenditure and annual growth (%), 2018-2026
  • Population and annual growth (%), 2018-2026
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural urban split (%)
  • Exchange rates, 2016-2026

List of Figures
  • Value and volume share of Turkey in the global and Eastern Europe Spirits sector, 2021-2026
  • Turkey compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison Turkey, Eastern Europe, and global, 2016 2026
  • PCE comparison Turkey, Eastern Europe, and global, 2016 2026
  • Market size and growth analysis by value and volume, Spirits sector, 2016-2026
  • Extent to which consumers are trading up or down in the Spirits sector
  • Cross category comparison value growth analysis and category winners and losers
  • Cross category comparison volume growth analysis and category winners and losers
  • Market size and growth analysis by value and volume, brandy category , 2016 2026
  • Market size and growth analysis by value and volume, flavored alcoholic beverages category, 2016-2026
  • Market size and growth analysis by value and volume, gin & genever category, 2016 2026
  • Market size and growth analysis by value and volume, Liqueurs category, 2016-2026
  • Market size and growth analysis by value and volume, rum category, 2016-2026
  • Market size and growth analysis by value and volume, specialty Spirits category, 2016-2026
  • Market size and growth analysis by value and volume, tequila & mezcal category, 2016-2026
  • Market size and growth analysis by value and volume, vodka category, 2016-2026
  • Market size and growth analysis by value and volume, whiskey category, 2016-2026
  • Share of key distribution channels (in volume terms) Spirits, 2021
  • Key distribution channel share by category (in volume terms), 2021
  • Leading companies (in volume terms) in the Spirits sector, 2020
  • Category Level Consolidation/Fragmentation (in Volume Terms) Spirits, 2020
  • Key pack materials in the Turkish Spirits sector, percentage share of pack units, 2020
  • Annual growth rate by key pack material, 2015-2025
  • Use of pack material by category (in pack units), 2020
  • Key pack types in the Turkish Spirits sector, percentage share of pack units, 2020
  • Annual growth rate by key pack type, 2015-2025
  • Use of pack type by category (in pack units), 2020
  • Key closure types in the Turkish Spirits sector, percentage share of pack units, 2020
  • Annual growth rate by key closure type, 2015-2025
  • Use of closure type by category (in pack units), 2020
  • Key primary outer types in the Turkish Spirits sector, percentage share of pack units, 2020
  • Annual growth rate by key primary outer type, 2015-2025
  • Use of primary outer type by category (in pack units), 2020
  • Volume growth analysis of top 10 cities (million liters ), 2016-2021
  • Leading cities’ contribution to volume change, 2021-2026
  • Demographic analysis
  • Real GDP (TRY billion) and annual growth (%)
  • Nominal GDP (TRY billion) and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%) in TRY terms
  • Population (million) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural urban split (%)
  • Employed people (million) and unemployment rate (%)
  • Economic summary, labor market trends, and demographic trends
  • Five lowest risk nations in GCRI Q4 2021
  • Five highest risk nations in GCRI Q4 2021
  • Turkey’s performance in country risk analysis in comparison to Eastern Europe and the world
  • List of 105 countries analyzed to identify the high potential countries in different regions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Diageo Plc
  • Efe Raki
  • Antalya Alkollu Icecek San ve Tic AS.
  • Bacardi Ltd
  • Brown Forman Corporation