This report focuses on the results from the publisher's 2021 Q3 global consumer survey and the key drivers behind purchasing decisions. This includes varieties of brand types, for example: global/multinational brands and private label brands, how they align with various food categories, and which ones consumers prefer to purchase for each category.
This report focuses on differing preferences between each region and generation regarding their brand preferences for numerous food groups, as well as personal care products and healthcare products.
This report focuses on differing preferences between each region and generation regarding their brand preferences for numerous food groups, as well as personal care products and healthcare products.
Scope
- Consumers are becoming increasingly price-conscious due to the heightened financial woes of the COVID-19 pandemic, therefore opting for cheaper brands in many categories
- Localism is also key for particular products, meaning many consumers purchase from small/independent businesses
- Trust and familiarity is key; multinational brands provide these
Reasons to Buy
- Identify how preferences differ across countries and regions
- Learn how imperative value for money is to consumers when choosing the location/brand for products
- Identify how brands can encourage consumers to purchase their products with price and familiarity
Table of Contents
1. Consumer Behavior Tracking: Purchase Drivers- Introduction
- Purchase Drivers
- Take Outs
2. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Cadbury
- Asda Free-From
- Nestlé
