Australia Sports Broadcasting Media (Television and Telecommunications) Landscape

The Australia Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Australia today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• Total pay-TV subscriptions will decrease by an estimated 371,000 at a CAGR of 1.9% over the 2020-2025 forecast period, reaching 3.8 million in 2025, due to subscription loss in the DTH segment and the growing popularity of OTT video alternatives such as Netflix
• Australia had 15.5 million SVOD accounts at the end of 2020, an increase of 4.9 million or 47.1% from 2019. The surge in SVOD sign-ups was driven by two factors. Firstly, the COVID-19 lockdowns meant that Australians spent more time at home seeking entertainment. Secondly, the launch of the Walt Disney Company’s video streaming service Disney+ at the end of 2019, which made an immediate impact in the market
• Australia’s SVOD unique household penetration was 70.5% in 2020, meaning that 6.9 million of Australian households had access to a SVOD service

Scope

• Over the 2020-2025 forecast period, television households in Australia will grow at a compound annual growth rate (CAGR) of 1.5%, from 9.8 million in 2020 to 10.6 million in 2025
• Total mobile subscriptions in Australia reached 36.0 million in 2020. Over the next five years, total mobile subscriptions will grow at a CAGR of 3.5%, bringing the country’s total mobile subscriptions to 42.7 million by the end of 2025
• 4G was the leading mobile technology with 84.9% share of the total mobile subscriptions in 2020. However, its share is expected to drop drastically to 36.5% of the total mobile subscriptions by 2025, due to migration to 5G services
• Fiber will continue to be the leading technology to deliver fixed broadband services in Australia over 2020-2025. Its share of the total fixed broadband lines will grow from 67.1% in 2020 to 76.7% by 2025

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Australian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies
• Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Australian pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares
• With 25 charts and tables, the report is designed for an executive-level audience, boasting presentation quality