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Dairy Products and Alternatives in Lithuania

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    Report

  • 64 Pages
  • August 2024
  • Region: Lithuania
  • Euromonitor International
  • ID: 5576765
The market for dairy products and alternatives in Lithuania is expected to show signs of stabilisation in 2024, in line with government efforts to control inflation and a gradual recovery of disposable income. Between 2022 and 2023, the local economy faced significant challenges, thanks to the lingering effects of the COVID-19 pandemic, supply chain disruptions and the consequences of the war in Ukraine.

The Dairy Products and Alternatives in Lithuania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 5 Penetration of Private Label by Category: % Value 2019-2024
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Low birth rate and market saturation continue to hamper sales growth
  • Other baby food leads growth
  • Milk formula sees continued losses
PROSPECTS AND OPPORTUNITIES
  • Continued stagnation, in face of demographic challenges
  • Less glass
  • Local brands could gain traction
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2019-2024
  • Table 10 Sales of Baby Food by Category: Value 2019-2024
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
  • Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
  • Table 13 NBO Company Shares of Baby Food: % Value 2020-2024
  • Table 14 LBN Brand Shares of Baby Food: % Value 2021-2024
  • Table 15 Distribution of Baby Food by Format: % Value 2019-2024
  • Table 16 Forecast Sales of Baby Food by Category: Volume 2024-2029
  • Table 17 Forecast Sales of Baby Food by Category: Value 2024-2029
  • Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
  • Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Butter drives growth in 2024
  • Margarine continues its downward slide
  • Private label gains ground
PROSPECTS AND OPPORTUNITIES
  • Butter will continue to flourish in otherwise saturated market
  • Private label will gain further traction
  • Premium player Auga’s entry into the market could disrupt existing dynamics
CATEGORY DATA
  • Table 20 Sales of Butter and Spreads by Category: Volume 2019-2024
  • Table 21 Sales of Butter and Spreads by Category: Value 2019-2024
  • Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
  • Table 23 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
  • Table 24 NBO Company Shares of Butter and Spreads: % Value 2020-2024
  • Table 25 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
  • Table 26 Distribution of Butter and Spreads by Format: % Value 2019-2024
  • Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
  • Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive performance for cheese in 2024
  • Hard cheese gains popularity while local curd cheese comes under pressure
  • Maxima’s Well Done fuels growth in private label segment
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for cheese, thanks to its status as a nutritious culinary staple
  • Hard cheese will see higher levels of sophistication
  • Private label will become more sophisticated, placing pressure on established brands
CATEGORY DATA
  • Table 31 Sales of Cheese by Category: Volume 2019-2024
  • Table 32 Sales of Cheese by Category: Value 2019-2024
  • Table 33 Sales of Cheese by Category: % Volume Growth 2019-2024
  • Table 34 Sales of Cheese by Category: % Value Growth 2019-2024
  • Table 35 Sales of Spreadable Cheese by Type: % Value 2019-2024
  • Table 36 Sales of Soft Cheese by Type: % Value 2019-2024
  • Table 37 Sales of Hard Cheese by Type: % Value 2019-2024
  • Table 38 NBO Company Shares of Cheese: % Value 2020-2024
  • Table 39 LBN Brand Shares of Cheese: % Value 2021-2024
  • Table 40 Distribution of Cheese by Format: % Value 2019-2024
  • Table 41 Forecast Sales of Cheese by Category: Volume 2024-2029
  • Table 42 Forecast Sales of Cheese by Category: Value 2024-2029
  • Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
  • Table 44 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Full-fat cow’s milk maintains its status as household staple
  • Shelf-stable milk sees stagnant performance
  • Low demand for flavoured milk
PROSPECTS AND OPPORTUNITIES
  • Lack of opportunities to increase consumption
  • Auga has potential to attract eco-conscious consumers
  • Rising competition between private label and brands
CATEGORY DATA
  • Table 45 Sales of Drinking Milk Products by Category: Volume 2019-2024
  • Table 46 Sales of Drinking Milk Products by Category: Value 2019-2024
  • Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
  • Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
  • Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
  • Table 51 Distribution of Drinking Milk Products by Format: % Value 2019-2024
  • Table 52 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
  • Table 53 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
  • Table 54 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
  • Table 55 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Kefir drives modest growth
  • Yoghurt fails to ignite consumer interest
  • Plain yoghurt benefits from health and wellness trend
PROSPECTS AND OPPORTUNITIES
  • Stagnant performance expected
  • Plain yoghurt will benefit from its healthy positioning
  • Premiumisation and health and wellness will be central to efforts to drive growth in flavoured yoghurt
CATEGORY DATA
  • Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
  • Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
  • Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
  • Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
  • Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
  • Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sour cream and plain fromage frais remain popular staples
  • Manufacturers of chilled snacks adjust sugar content of their offerings
  • Fromage frais and quark benefits from its reputation for being high in protein
PROSPECTS AND OPPORTUNITIES
  • No major changes expected
  • Chilled snacks will remain popular, thanks to the enduring popularity of šureliai, which will see ongoing innovation
  • High protein varieties may offer potential in chilled dairy desserts
CATEGORY DATA
  • Table 68 Sales of Other Dairy by Category: Volume 2019-2024
  • Table 69 Sales of Other Dairy by Category: Value 2019-2024
  • Table 70 Sales of Other Dairy by Category: % Volume Growth 2019-2024
  • Table 71 Sales of Other Dairy by Category: % Value Growth 2019-2024
  • Table 72 Sales of Cream by Type: % Value 2019-2024
  • Table 73 NBO Company Shares of Other Dairy: % Value 2020-2024
  • Table 74 LBN Brand Shares of Other Dairy: % Value 2021-2024
  • Table 75 Distribution of Other Dairy by Format: % Value 2019-2024
  • Table 76 Forecast Sales of Other Dairy by Category: Volume 2024-2029
  • Table 77 Forecast Sales of Other Dairy by Category: Value 2024-2029
  • Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
  • Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slower growth for plant-based dairy products
  • Other plant-based milk drives growth
  • Marge ventures into plant-based market
PROSPECTS AND OPPORTUNITIES
  • Demand will remain limited, despite further growth
  • Other plant-based drinks will retain dominance
  • Private label offerings will gain traction, following the lead of Maxima
CATEGORY DATA
  • Table 80 Sales of Plant-Based Dairy by Category: Value 2019-2024
  • Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
  • Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
  • Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
  • Table 84 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
  • Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
  • Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029