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Dairy Products and Alternatives in Belgium

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    Report

  • 70 Pages
  • August 2024
  • Region: Belgium
  • Euromonitor International
  • ID: 5576782
Dairy products and alternatives in Belgium posted only marginal volume growth in 2024, demonstrating a stronger performance after three years of volume decline. Following the sharp price hikes in 2023 linked to milk production, average unit prices have decreased in 2024. The combination of price stabilisation and promotional efforts had positive effects on overall volume sales of dairy products and alternatives.

The Dairy Products and Alternatives in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 5 Penetration of Private Label by Category: % Value 2019-2024
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN BELGIUMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Baby food shows resilience as consumers remain price sensitive
  • Milk formula feels impact from longer breastfeeding and earlier switch to regular milk
  • Prepared baby food grows thanks to busy lifestyles and innovation
PROSPECTS AND OPPORTUNITIES
  • Marginal growth anticipated for baby food
  • Prepared baby food to score positively
  • Static performance for milk formula
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2019-2024
  • Table 10 Sales of Baby Food by Category: Value 2019-2024
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
  • Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
  • Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
  • Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
  • Table 16 Distribution of Baby Food by Format: % Value 2019-2024
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
  • Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN BELGIUMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home cooking trend boosts demand for butter
  • Negative perception affects cooking fats, margarine and spreads
  • Private labels gain further ground
PROSPECTS AND OPPORTUNITIES
  • Butter to face growing competition from vegetable oils
  • Home cooking trend likely to wane
  • Cooking fats to face weak sales outlook
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
  • Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN BELGIUMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price stabilisation and promotions boost volume sales
  • Home cooking and aperitif trend drives cheese appeal
  • Private label garners a larger slice of cheese
PROSPECTS AND OPPORTUNITIES
  • Promising outlook for cheese in Belgium
  • Rising demand for aperitifs in foodservice will hinder retail volume growth
  • Growing competition from plant-based cheese
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2019-2024
  • Table 33 Sales of Cheese by Category: Value 2019-2024
  • Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
  • Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
  • Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
  • Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
  • Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
  • Table 39 NBO Company Shares of Cheese: % Value 2020-2024
  • Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
  • Table 41 Distribution of Cheese by Format: % Value 2019-2024
  • Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
  • Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN BELGIUMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slight improvement in volume performance
  • Maturity affects performance of cow’s milk
  • Competition from plant-based drinks
PROSPECTS AND OPPORTUNITIES
  • Drinking milk products face stagnant performance
  • Innovation to focus on functionality and energy
  • Increasing competition from plant-based drinks
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
  • Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
  • Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
  • Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
  • Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
  • Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN BELGIUMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Marginal decline in yoghurt volumes as consumer remain price sensitive
  • Private label builds further value share
  • Protein innovations in drinking yoghurt
PROSPECTS AND OPPORTUNITIES
  • Flavoured and plain yoghurt to score positively over the forecast period
  • Health and wellness claims to lead innovation
  • Competition between private label and brands to intensify
CATEGORY DATA
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN BELGIUMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Lower prices and promotions boost demand for other dairy
  • Private label proves to be a winner
  • Home cooking puts cream on the menu
PROSPECTS AND OPPORTUNITIES
  • Static performance for other dairy
  • Mindful indulgence trend to drive demand for dairy desserts and fromage frais and quark
  • Cream to come under some pressure
CATEGORY DATA
  • Table 69 Sales of Other Dairy by Category: Volume 2019-2024
  • Table 70 Sales of Other Dairy by Category: Value 2019-2024
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
  • Table 73 Sales of Cream by Type: % Value 2019-2024
  • Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
  • Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN BELGIUMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price sensitivity impacts demand for plant-based dairy
  • Concerted effort to bring prices down in other plant-based milk
  • Plant-based cheese niche develops
PROSPECTS AND OPPORTUNITIES
  • Price stabilisation and innovation to boost demand for plant-based dairy
  • Oat to become key offering in plant-based milk
  • New generation of ingredients to reshape plant-based cheese
CATEGORY DATA
  • Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029