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Dairy Products and Alternatives in Pakistan

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    Report

  • 58 Pages
  • August 2024
  • Region: Pakistan
  • Euromonitor International
  • ID: 5576799
In 2024, dairy products and alternatives in Pakistan is showing resilience, navigating economic challenges such as inflation while maintaining robust consumer demand. A significant driver of this resilience is the growing consumer focus on health and nutrition, with a noticeable shift towards premium and organic options across various categories.

The Dairy Products and Alternatives in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 5 Penetration of Private Label by Category: % Value 2019-2024
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN PAKISTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health and beauty specialists dominate the retail landscape
  • Nestlé Cerelac solidifies market leadership in prepared baby food
  • Prepared baby food remains limited in scope
PROSPECTS AND OPPORTUNITIES
  • Emergence of local brands presents new competitive dynamics
  • Shift towards modern retail channels continues
  • Growing demand for premium and organic baby food
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2019-2024
  • Table 10 Sales of Baby Food by Category: Value 2019-2024
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
  • Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
  • Table 13 NBO Company Shares of Baby Food: % Value 2020-2024
  • Table 14 LBN Brand Shares of Baby Food: % Value 2021-2024
  • Table 15 Distribution of Baby Food by Format: % Value 2019-2024
  • Table 16 Forecast Sales of Baby Food by Category: Volume 2024-2029
  • Table 17 Forecast Sales of Baby Food by Category: Value 2024-2029
  • Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
  • Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN PAKISTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Expansion of butter product lines by leading brands
  • Introduction of packaged cooking fat by various brands
  • Dominance of key players in the competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Rising consumer preference for healthier butter and spread options
  • Growing demand for premium butter and spread products
  • Evolving distribution channels to shape market dynamics
CATEGORY DATA
  • Table 20 Sales of Butter and Spreads by Category: Volume 2019-2024
  • Table 21 Sales of Butter and Spreads by Category: Value 2019-2024
  • Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
  • Table 23 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
  • Table 24 NBO Company Shares of Butter and Spreads: % Value 2020-2024
  • Table 25 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
  • Table 26 Distribution of Butter and Spreads by Format: % Value 2019-2024
  • Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
  • Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN PAKISTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing culinary integration of cheese in Pakistan
  • Processed cheese gains ground in Pakistani households
  • Modern retail expansion enhances cheese accessibility
PROSPECTS AND OPPORTUNITIES
  • Rising demand for natural and artisan cheeses
  • Potential for developing local cheese varieties
  • Expanding cheese consumption in non-traditional markets
CATEGORY DATA
  • Table 31 Sales of Cheese by Category: Volume 2019-2024
  • Table 32 Sales of Cheese by Category: Value 2019-2024
  • Table 33 Sales of Cheese by Category: % Volume Growth 2019-2024
  • Table 34 Sales of Cheese by Category: % Value Growth 2019-2024
  • Table 35 Sales of Spreadable Cheese by Type: % Value 2019-2024
  • Table 36 Sales of Soft Cheese by Type: % Value 2019-2024
  • Table 37 Sales of Hard Cheese by Type: % Value 2019-2024
  • Table 38 NBO Company Shares of Cheese: % Value 2020-2024
  • Table 39 LBN Brand Shares of Cheese: % Value 2021-2024
  • Table 40 Distribution of Cheese by Format: % Value 2019-2024
  • Table 41 Forecast Sales of Cheese by Category: Volume 2024-2029
  • Table 42 Forecast Sales of Cheese by Category: Value 2024-2029
  • Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
  • Table 44 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN PAKISTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Olper’s emergence as a dominant leader
  • Impact of urbanisation and modern retail expansion on milk accessibility
  • Rising popularity of flavoured milk amongst younger consumers
PROSPECTS AND OPPORTUNITIES
  • Expansion of cold chain infrastructure to enhance milk distribution
  • Rising consumer demand for fortified milk products
  • Innovation in packaging with a focus on sustainability
CATEGORY DATA
  • Table 45 Sales of Drinking Milk Products by Category: Volume 2019-2024
  • Table 46 Sales of Drinking Milk Products by Category: Value 2019-2024
  • Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
  • Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
  • Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
  • Table 51 Distribution of Drinking Milk Products by Format: % Value 2019-2024
  • Table 52 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
  • Table 53 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
  • Table 54 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
  • Table 55 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN PAKISTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rise in packaged yoghurt consumption
  • Competitive landscape: Market dynamics in yoghurt and sour milk products
  • Innovation in yoghurt flavours and formats
PROSPECTS AND OPPORTUNITIES
  • Rising demand for low-fat and high-protein yoghurts
  • Expansion opportunities in rural and semiurban markets
  • Collaborations with foodservice providers to boost consumption
CATEGORY DATA
  • Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
  • Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
  • Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
  • Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
  • Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
  • Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN PAKISTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising consumption of cream driven by Western culinary trends
  • Diverse packaging formats for tea whiteners to meet varied consumer needs
  • Nestlé Milkpak cream and Olper’s cream dominate the market
PROSPECTS AND OPPORTUNITIES
  • Limited demand for chilled dairy snacks
  • Introduction of innovative products in other dairy
  • Retail distribution to shift towards modern retailers
CATEGORY DATA
  • Table 68 Sales of Other Dairy by Category: Volume 2019-2024
  • Table 69 Sales of Other Dairy by Category: Value 2019-2024
  • Table 70 Sales of Other Dairy by Category: % Volume Growth 2019-2024
  • Table 71 Sales of Other Dairy by Category: % Value Growth 2019-2024
  • Table 72 Sales of Cream by Type: % Value 2019-2024
  • Table 73 NBO Company Shares of Other Dairy: % Value 2020-2024
  • Table 74 LBN Brand Shares of Other Dairy: % Value 2021-2024
  • Table 75 Distribution of Other Dairy by Format: % Value 2019-2024
  • Table 76 Forecast Sales of Other Dairy by Category: Volume 2024-2029
  • Table 77 Forecast Sales of Other Dairy by Category: Value 2024-2029
  • Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
  • Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN PAKISTAN
2024 DEVELOPMENTS
  • Plant-based milk emerges as the most dynamic product type
  • Impact of inflation on accessibility of plant-based dairy
  • Niche market concentrated in urban areas
PROSPECTS AND OPPORTUNITIES
  • Future potential depends on marketing investment
  • Expansion of plant-based and vegan options in butter
  • Increasing health and environmental awareness as key demand drivers