The non-alcoholic drinks market size was valued at $1.30 trillion in 2023 and is projected to reach $ 2.86 trillion by 2035, growing at a CAGR of 6.9% from 2024 to 2035.
Non-alcoholic drinks are also known as soft drinks or beverages. They are liquid refreshments which do not contain alcohol. Non-alcoholic drinks encompass a wide range of options, including carbonated sodas, fruit juices, flavored water, herbal teas, energy drinks, and functional beverages. Non-alcoholic drinks are typically made from water, natural or artificial flavors, sweeteners, and various additives such as vitamins, minerals, and preservatives. Some non-alcoholic beverages may also contain caffeine, fruit extracts, or botanical ingredients for added taste and functionality. These drinks cater to diverse consumer preferences, offering hydration, refreshment, and sometimes health benefits, without the intoxicating effects of alcohol.
Consumers’ demand toward maintaining health &wellness and functional beverages has impacted the market. In addition, new compelling products with unique flavors and innovative packing by companies are expected to fuel the market growth. Furthermore, surge in disposable incomes in emerging economies has increased the adoption of non-alcoholic drinks. However, rise in awareness of obesity due to beverages with high-calorie sweeteners hinders the market growth. Apart from this, the introduction of tax on soft drinks has hampered market growth.
The huge market potential for diet and zero sugar drinks is projected to be observed for the non-alcoholic drinks market during the forecast period. Moreover, introduction of newly launched drinks such as super premium juices, premium hydration, probiotics/kombucha, and craft soda to meet consumers’ demand for low calorie, organic, high-quality, functional, and delicious drinks is anticipated to be an evolving landscape for the non-alcoholic drinks market in future.
Many key players customize their product’s flavors according to the local consumer preferences. In addition, some manufacturers provide innovative packaging, thereby increasing their market share. Many manufacturers are projected to offer new products to target a niche market and become the key player. Furthermore, increased health & wellness trends have raised the demand for healthy drinks. For instance, super premium juices, crafted soda, premium hydration, and probiotics are projected to show tremendous growth as they aid in weight loss, detoxification, provide vitamins & other nutrition supplements, and improve digestion.
However, rise in awareness about non-alcoholic drinks' effect on health due to their excessive sugar content and unnaturally sweetened flavors hampered the market growth. Consumers’ purchasing decision is heavily influenced by social media, bloggers, and relatives & friends due to increased heath issues. For instance, excess sugar intake can cause obesity, diabetes, dehydration, premature birth defects, and teeth cavities in children. Furthermore, artificial sweetened drinks can cause heart disease and cancer, while caffeine content in energy drinks increases the risk of caffeine overdose. These factors have a negative effect on the growth of the non-alcoholic drinks market.
Seasonal offerings present lucrative opportunities for the non-alcoholic drinks market by capitalizing on changing consumer preferences and seasonal occasions. By introducing limited-time seasonal flavors and themed beverages, non-alcoholic beverage brands may create excitement and anticipation among consumers which drives the sales and encourage brand loyalty. For example, refreshing and fruity flavors are popular during the summer months, offering consumers a refreshing way to stay hydrated and cool. Similarly, warm, and comforting flavors gain demand during the fall and winter seasons which encourage consumers to seek cozy and indulgent beverage options. Moreover, by aligning product offerings with seasonal trends and occasions, non-alcoholic beverage brands may stay relevant with consumers throughout the year.
In addition, seasonal offerings also provide opportunities for innovation and product differentiation within the non-alcoholic drinks market. Non-alcoholic drinks brands leverage seasonal ingredients, spices, and flavor profiles to create unique and distinctive beverages that stand out from their year-round offerings. For instance, pumpkin spice-flavored drinks are highly anticipated during the fall season which tap into consumers' love for seasonal flavors and nostalgia. Furthermore, seasonal offerings allow non-alcoholic beverage brands to experiment with packaging designs, marketing campaigns, and promotional strategies adapted to specific seasonal themes and events. Thus, all these factors present numerous opportunities for the non-alcoholic drinks market.
The non-alcoholic drinks market is segmented into product type, distribution channel, price point and region. By product type, the market is classified into soft drinks, bottled water, tea & coffee, juice, dairy drinks, and others. By distribution channel, the market is classified into supermarket/hypermarket, convenience stores, specialty stores, online retails, and others. By price point, the market is classified into standard, premium and luxury. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, Italy, France, Poland, Netherlands, Hungary and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and the rest of Asia-Pacific), and Latin America (Brazil, Argentina, Colombia and Rest of Latin America) Middle East and Africa (GCC, South Africa, and Rest of MEA).
Players operating in the global non-alcoholic drinks market have adopted various developmental strategies to expand their non-alcoholic drinks market share, increase profitability, and remain competitive in the market. Key players profiled in this report include A.G. Barr, Dr. Pepper Snapple Group, DydoDrinco, Attitude Drinks, Co., Livewire Energy; Calcol, Inc., Danone, Nestlé S.A., PepsiCo, Inc., and The Coca-Cola Company.
Non-alcoholic drinks are also known as soft drinks or beverages. They are liquid refreshments which do not contain alcohol. Non-alcoholic drinks encompass a wide range of options, including carbonated sodas, fruit juices, flavored water, herbal teas, energy drinks, and functional beverages. Non-alcoholic drinks are typically made from water, natural or artificial flavors, sweeteners, and various additives such as vitamins, minerals, and preservatives. Some non-alcoholic beverages may also contain caffeine, fruit extracts, or botanical ingredients for added taste and functionality. These drinks cater to diverse consumer preferences, offering hydration, refreshment, and sometimes health benefits, without the intoxicating effects of alcohol.
Consumers’ demand toward maintaining health &wellness and functional beverages has impacted the market. In addition, new compelling products with unique flavors and innovative packing by companies are expected to fuel the market growth. Furthermore, surge in disposable incomes in emerging economies has increased the adoption of non-alcoholic drinks. However, rise in awareness of obesity due to beverages with high-calorie sweeteners hinders the market growth. Apart from this, the introduction of tax on soft drinks has hampered market growth.
The huge market potential for diet and zero sugar drinks is projected to be observed for the non-alcoholic drinks market during the forecast period. Moreover, introduction of newly launched drinks such as super premium juices, premium hydration, probiotics/kombucha, and craft soda to meet consumers’ demand for low calorie, organic, high-quality, functional, and delicious drinks is anticipated to be an evolving landscape for the non-alcoholic drinks market in future.
Many key players customize their product’s flavors according to the local consumer preferences. In addition, some manufacturers provide innovative packaging, thereby increasing their market share. Many manufacturers are projected to offer new products to target a niche market and become the key player. Furthermore, increased health & wellness trends have raised the demand for healthy drinks. For instance, super premium juices, crafted soda, premium hydration, and probiotics are projected to show tremendous growth as they aid in weight loss, detoxification, provide vitamins & other nutrition supplements, and improve digestion.
However, rise in awareness about non-alcoholic drinks' effect on health due to their excessive sugar content and unnaturally sweetened flavors hampered the market growth. Consumers’ purchasing decision is heavily influenced by social media, bloggers, and relatives & friends due to increased heath issues. For instance, excess sugar intake can cause obesity, diabetes, dehydration, premature birth defects, and teeth cavities in children. Furthermore, artificial sweetened drinks can cause heart disease and cancer, while caffeine content in energy drinks increases the risk of caffeine overdose. These factors have a negative effect on the growth of the non-alcoholic drinks market.
Seasonal offerings present lucrative opportunities for the non-alcoholic drinks market by capitalizing on changing consumer preferences and seasonal occasions. By introducing limited-time seasonal flavors and themed beverages, non-alcoholic beverage brands may create excitement and anticipation among consumers which drives the sales and encourage brand loyalty. For example, refreshing and fruity flavors are popular during the summer months, offering consumers a refreshing way to stay hydrated and cool. Similarly, warm, and comforting flavors gain demand during the fall and winter seasons which encourage consumers to seek cozy and indulgent beverage options. Moreover, by aligning product offerings with seasonal trends and occasions, non-alcoholic beverage brands may stay relevant with consumers throughout the year.
In addition, seasonal offerings also provide opportunities for innovation and product differentiation within the non-alcoholic drinks market. Non-alcoholic drinks brands leverage seasonal ingredients, spices, and flavor profiles to create unique and distinctive beverages that stand out from their year-round offerings. For instance, pumpkin spice-flavored drinks are highly anticipated during the fall season which tap into consumers' love for seasonal flavors and nostalgia. Furthermore, seasonal offerings allow non-alcoholic beverage brands to experiment with packaging designs, marketing campaigns, and promotional strategies adapted to specific seasonal themes and events. Thus, all these factors present numerous opportunities for the non-alcoholic drinks market.
The non-alcoholic drinks market is segmented into product type, distribution channel, price point and region. By product type, the market is classified into soft drinks, bottled water, tea & coffee, juice, dairy drinks, and others. By distribution channel, the market is classified into supermarket/hypermarket, convenience stores, specialty stores, online retails, and others. By price point, the market is classified into standard, premium and luxury. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, Italy, France, Poland, Netherlands, Hungary and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and the rest of Asia-Pacific), and Latin America (Brazil, Argentina, Colombia and Rest of Latin America) Middle East and Africa (GCC, South Africa, and Rest of MEA).
Players operating in the global non-alcoholic drinks market have adopted various developmental strategies to expand their non-alcoholic drinks market share, increase profitability, and remain competitive in the market. Key players profiled in this report include A.G. Barr, Dr. Pepper Snapple Group, DydoDrinco, Attitude Drinks, Co., Livewire Energy; Calcol, Inc., Danone, Nestlé S.A., PepsiCo, Inc., and The Coca-Cola Company.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the non-alcoholic drinks market analysis from 2023 to 2035 to identify the prevailing non-alcoholic drinks market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the non-alcoholic drinks market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global non-alcoholic drinks market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Product Type
- Soft Drinks
- Bottled Water
- Tea and Coffee
- Juice
- Dairy Drinks
- Others
By Distribution Channel
- Supermarket/Hypermarket
- Convenience stores
- Specialty Stores
- Online Retails
- Others
By Price Point
- Standard
- Premium
- Luxury
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- Italy
- France
- Poland
- Netherlands
- Hungary
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- Rest of Asia-Pacific
- Latin America
- Brazil
- Argentina
- Colombia
- Rest of Latin America
- Middle East and Africa
- Gcc
- South Africa
- Rest of Middle East And Africa
Key Market Players
- A.G. Barr
- Dr. Pepper Snapple Group
- DydoDrinco
- Attitude Drinks, Co.
- Livewire Energy
- Calcol, Inc.
- Danone
- Nestlé S.A.
- PepsiCo, Inc.
- The Coca-Cola Company
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: NON-ALCOHOLIC DRINKS MARKET, BY PRODUCT TYPE
CHAPTER 5: NON-ALCOHOLIC DRINKS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 6: NON-ALCOHOLIC DRINKS MARKET, BY PRICE POINT
CHAPTER 7: NON-ALCOHOLIC DRINKS MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to a new report titled, “Non-alcoholic Drinks Market by Product type, Distribution Channel, andPrice Point: Global Opportunity Analysis and Industry Forecast, 2022–2031,”The global non-alcoholic drinksmarket was valued at $820.0Billion in 2020, and is expected to reach $2,134.6 Billion by 2031 at a CAGR of 6.8%.The soft drinks segment is expected to retain its dominant position, in terms of revenue generation during the forecast period. Asia-Pacific held the leading position in the global market in 2020, and is expected to maintain its lead in the future. The market is expected to witness notable growth in the near future, owing to rise in urbanization and increased disposable income in the emerging countries. Moreover, change in lifestyle patterns toward healthy functional food and increase in prevalence of diseases due to unhealthy lifestyle escalates the demand for premium and luxury non-alcoholic beverages. Furthermore, the impact of surgein awareness of health and wellness among consumers and millennial generation are expected to boostthe demand for non-alcoholic beverages. In addition, broad range of preferences and innovative packaging play pivotal role in the market growth. Some of the major restraints associated with the market are stringent government regulations associated with sugary drinks, additives, and preservatives causing hazardous health effects such as obesity, diabetes, and high blood pressure.
However, several companies have launched sugar-free drinks and diet & low caffeine content drinks due to advancements in R&D activities. Furthermore, companies develop organic drinks with natural preservatives and additives. For instance, Blue Sky Beverage Co. manufactures natural beverages without preservatives or artificial colors or flavors. These new developments are projected to propel the market growth during the forecast period. Government regulations associated with alcohol beverages and growth in disposable income in the emerging economies are the prime factors that result in significant growth in demand for non-alcoholic beverages. However, rise in awareness toward adverse health impacts due to excessive intake of drinks is projected to hamper the market growth during the forecast period.
The non-alcoholic drinks market is segmented based on the product type and geography. By product type, the market can be segmented into soft drinks, tea & coffee, energy drinks, juices, bottled water, dairy drinks, and others. By distribution channel, the study covers supermarket/hypermarket, convenience stores, specialty stores, online retails, and others. By price point, the market is segmentedinto standard, premium, and luxury categories. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings Of The Study
- By product type, the market size of soft drinkssegment remainedthe dominant segment in the year 2020, and is expected to maintain the market share in the coming years
- Soft drinks account for nearly 45.87% and 5140%, by revenue and volume, respectively, followed by bottled water, and dairy drinks
- By distribution channel, specialty store is the fastest growing segment owing to the increasing interest in customized products that are offering more honey-sweetened foods and drinks
- By price point, premium category is anticipated to grow with thehighest CAGR during the forecast period
- By region, Asia-Pacificledin terms of the global non-alcoholic drinks market share in 2020, and is expected to retain its dominance during the forecast period
- Key players profiled in the report include A.G. Barr, Dr. Pepper Snapple Group, DydoDrinco, Attitude Drinks, Co., Livewire Energy; Calcol, Inc., Danone, Nestlé S.A., PepsiCo, Inc., and the Coca-Cola Company. Other major players (not profiled in report) in the industry are Kraft Foods Group, Inc, Suja Life, LLC, FreshBev, Pressed Juicery, Suntory Beverage & Food, Unilever, Asahi Group, Jacobs Douwe Egberts, and Kirin Holdings Co
Companies Mentioned
- A.G. Barr
- Dr. Pepper Snapple Group
- DydoDrinco
- Attitude Drinks, Co.
- Livewire Energy
- Calcol, Inc.
- Danone
- Nestlé S.A.
- PepsiCo, Inc.
- The Coca-Cola Company
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 282 |
| Published | May 2024 |
| Forecast Period | 2023 - 2035 |
| Estimated Market Value ( USD | $ 1.3 trillion |
| Forecasted Market Value ( USD | $ 2.86 trillion |
| Compound Annual Growth Rate | 6.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
