Alcoholic beverages that are usually made from juice of apples are known as cider. Other fruits are also used to manufacture cider such as pears, chokeberries, sea buckthorn fruit, and Riesling grapes. Adding sugar or fruit to previously fermented juice increases the alcoholic content of the beverage. The alcohol content in cider varies from 1.2% to 12% alcohol beverage volume (ABV).
The global cider market witnessed significant growth due to increase in consumption of cider and rise in preference of cider over mash-up & hybrid flavors among younger generation. In addition, surge in demand for organic & natural beverages and growth in concern over the use of synthetic ingredients in ready-to-drink beverages supplement the market growth. However, health issues such as mineral loss, bone density loss, increased risk of gastroparesis, and oral issues associated with the consumption of cider hamper the market growth.
The global cider market is segmented based on type, packaging, distribution channel, and region. On the basis of type, the cider market is classified into apple flavored, fruit flavored, and perry. On the basis of packaging, the market is segmented into draught, cans, glass bottles, plastic bottles, and others. On the basis of distribution channel, it is categorized into on-trade and off-trade. The off-trade segment is further divided into supermarkets and hypermarkets, specialist retailers, convenience stores, and others. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, India, Australia, and the rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
The impact of the COVID-19 outbreak was quite moderate for the growth of the global cider market. The rise in internet penetration and surge in e-commerce sales contributed towards the growth of the market. However, the trade restrictions and lockdown resulted into halting of production and manufacturing units. The recovery of the cider market is expected in near future.
The packaged products, typically mid-tier and premium brands, dominate the cider industry. These brands are deliberately placed in the market, with varying pricing and availability in stores and bars. Innovation with varied flavors, mixes, and product positioning in the retail store is a major driver of the cider market. Many cider companies attempt to position the beverage as a healthier alternative to other alcoholic drinks, which might boost sales. Furthermore, it is said that cider is highly preferred by young people, and undergoing extensive marketing initiatives are assisting in the market's successful expansion. Furthermore, the consumption of synthetic chemicals in beverages is expected to stimulate the demand for cider in the market during the forecast period.
The global cider market witnessed significant growth due to increase in consumption of cider and rise in preference of cider over mash-up & hybrid flavors among younger generation. In addition, surge in demand for organic & natural beverages and growth in concern over the use of synthetic ingredients in ready-to-drink beverages supplement the market growth. However, health issues such as mineral loss, bone density loss, increased risk of gastroparesis, and oral issues associated with the consumption of cider hamper the market growth.
The global cider market is segmented based on type, packaging, distribution channel, and region. On the basis of type, the cider market is classified into apple flavored, fruit flavored, and perry. On the basis of packaging, the market is segmented into draught, cans, glass bottles, plastic bottles, and others. On the basis of distribution channel, it is categorized into on-trade and off-trade. The off-trade segment is further divided into supermarkets and hypermarkets, specialist retailers, convenience stores, and others. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, India, Australia, and the rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
The impact of the COVID-19 outbreak was quite moderate for the growth of the global cider market. The rise in internet penetration and surge in e-commerce sales contributed towards the growth of the market. However, the trade restrictions and lockdown resulted into halting of production and manufacturing units. The recovery of the cider market is expected in near future.
The packaged products, typically mid-tier and premium brands, dominate the cider industry. These brands are deliberately placed in the market, with varying pricing and availability in stores and bars. Innovation with varied flavors, mixes, and product positioning in the retail store is a major driver of the cider market. Many cider companies attempt to position the beverage as a healthier alternative to other alcoholic drinks, which might boost sales. Furthermore, it is said that cider is highly preferred by young people, and undergoing extensive marketing initiatives are assisting in the market's successful expansion. Furthermore, the consumption of synthetic chemicals in beverages is expected to stimulate the demand for cider in the market during the forecast period.
Comprehensive competitive analysis and profiles of major market players in this study are as follows:
- Anheuser-Busch Companies LLC
- Asahi Premium Beverages
- Aston Manor
- C&C Group Plc
- Carlsberg Breweries A/S
- Carlton & United Breweries (CUB)
- Distell
- Halewood
- Heineken UK Limited
- The Boston Beer Company
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the current trends, estimations, and dynamics from 2020 to 2031 to assist to identify the prevailing market opportunities
- Major countries in each region are mapped according to the individual market revenue
- The region-wise and country-wise cider market conditions are comprehensively analyzed
- This study evaluates the competitive landscape and the value chain analysis to understand the competitive environment across geographies
- An in-depth analysis of each segment of the cider market is provided to assist the prevailing market opportunities
KEY MARKET SEGMENTS
By Type
- Apple Flavored
- Fruit Flavored
- Perry
By Distribution Channel
- On-Trade
- Off-trade
- Supermarkets & Hypermarkets
- Specialist Retailers
- Convenience Stores
- Others
By Packaging
- Draught
- Cans
- Glass Bottles
- Plastic Bottles
- Others
By Region
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
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Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Landscape
Chapter 4: Cider Market, by Type
Chapter 5: Cider Market, by Packaging
Chapter 6: Cider Market, by Distribution Channel
Chapter 7: Cider Market, by Region
Chapter 8: Company Profiles
List of Tables
List of Figures
Executive Summary
According to a new report titled, “Cider Market by Type, Packaging, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2022–2031,” the global cider market size was valued at $14,570.3 million in 2020, and is projected to reach $26,211.2 million by 2031, registering a CAGR of 5.0% from 2022 to 2031. The apple-based ciders occupied more than half of the share in the global cider market in 2020.Cider is a gluten-free low alcohol beverage, and is replacing beer among people who prefer gluten-free drinks. Furthermore, rise in health concerns in the global population and several risks associated with alcohol consumption fuel the demand for new classes of alcoholic drinks, such as low or no alcoholic beverages. Thus, the market grows at the highest rate as compared to other alcoholic drinks.
High demand for gluten-free drinks and rise in preference for low alcohol beverages drive the global cider market growth. The natural and fruit base of cider further supports the market expansion. However, high sugar content of cider is a restraining factor of the market. Conversely, rise in popularity of cider in Asia-Pacific and LAMEA regions is anticipated to provide potential cider market opportunities for the growth of the cider market during the forecast period.
According to cider market analysis, the market is segmented on the basis of type, packaging, and distribution channel. By type, the cider market is categorized into apple flavored, fruit flavored, and perry. Among these, apple flavored occupied the major share of the market in 2020, and is projected to maintain its dominance during the forecast period. Fruit flavored cider is anticipated to grow at highest CAGR in the future.
By packaging, the cider market is segmented into draught, cans, glass bottles, plastic bottles, and others, majorly including bag in box. The cans packaging segment is anticipated to grow at the highest rate during the forecast period, owing to the trend for craft branding and quality drinks. Moreover, cans cool down faster compared to glass and are infinitely recyclable, thus, supporting sustainable growth.
By distribution channel, the on-trade segment is anticipated to grow at highest CAGR during the forecast period, due to the rise in pubs & bars culture and high disposable income of people.
In 2020, Europe accounted for more than half of the global cider market, and is expected to maintain its dominance during the forecast period. Moreover, North America and Asia-Pacific are expected to possess the highest CAGRs, owing to rise in health concerns among people and increase in popularity of cider in these regions.
Porter's five forces analysis for the ciders market highlights market competition in terms of the power of buyers, suppliers, manufacturers, and new entrants. Furthermore, shift in living standards of the consumers, as well as an increase in per capita income of the consumers has resulted in the launch of new products and the entry of new players in the market over the forecast period.
The impact of the COVID-19 pandemic on the global cider market was moderate, due to the supply chain disruption. All manufacturing and production units were halted during the outbreak. On the other hand, the surge in online sales resulted into positive impact on the market growth. Thus, the market is expected to recover from the pandemic in the upcoming years.
The growth of small and medium-sized ciders drives the growth of the market. Small organizations are more focused on traditional cider production, whereas big enterprises are more concerned with expanding their product portfolio. More dry cider brands have appeared on shop shelves in recent years.
Consumer preference is trending away from mass-produced beverages and toward microbreweries that make niche beverages. The market is also affected by these cider market trends, and as a result, many microbreweries rise to produce cider using a unique method. Craft ciders, for example, are becoming increasingly popular. These are handcrafted ciders manufactured in a unique way.
Cider is becoming increasingly popular as a summer beverage because it is gluten-free and frequently sweeter and more refreshing than beer. Several cider producers say that the majority of their products are naturally gluten-free as cider is made from apples that does not contain gluten. The demand for gluten-free products increases as more people develop gluten sensitivity, which is linked to celiac disease, and with the rise in awareness for the need of consuming high-quality food and beverages. Gluten-free beverages also help with cholesterol levels and digestive health. As a result, customers are attracted toward natural, nutrient-rich beverages that provide various health benefits. Thus, the rise in demand for gluten-free alcoholic beverages is expected to drive the growth of the market during the cider market forecast.
The major players analyzed for global cider industry are Anheuser-Busch Companies LLC, Asahi Premium Beverages, Aston Manor, C&C Group plc, Carlsberg Breweries A/S, Carlton & United Breweries (CUB), Distell, Halewood, Heineken UK Limited, and The Boston Beer Company. These major market players have adopted various strategies to expand their market reach. The strategies adopted in the market are product launch and acquisition. The new market players are also entering the market with new flavors.
Key Findings Of Study
- Europe was the dominant region in 2020, occupying more than half of the cider market share
- The cans packaging segment is expected to growth at CAGR of 51%, in terms of value, during the forecast period
- North America registered the highest growth rate in 2020, and is expected to grow at CAGR of 77% during the forecast period
- Apple-based ciders was the major segment of the market in 2020, and is anticipated to grow at the significant CAGR of 47% during the forecast period
- On-trade distributing channel is anticipated to be grow at CAGR of 51% during the forecast period
Companies Mentioned
- Anheuser-Busch Companies LLC
- Asahi Premium Beverages
- Aston Manor
- C&C Group plc
- Carlsberg Breweries A/S
- Carlton & United Breweries (CUB)
- Distell
- Halewood
- Heineken UK Limited
- The Boston Beer Company.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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