Energy gum, is a caffeine-rich gum that provides instant energy to relieve the symptoms of sleep deprivation and fatigue as well as improve alertness and mental performance. It works by improving reaction time, alertness, concentration, and cognitive performance, particularly under conditions where sustained vigilance is necessary and the effects of sleep deprivation could be detrimental. Caffeine, being the prime ingredient of energy gums, is effective in sustaining physical vigilance and prevents cardiovascular diseases, cancer, and diabetes. Energy gum is prepared by softening gum bases, followed by the addition of other formulation ingredients. sugar, aspartame, liquid glucose, sorbitol, mannitol, xylitol, and various other flavors are the other ingredients used in the manufacturing to reduce bitterness and improve taste. Energy gums have seen a surge of interest among fitness enthusiasts who frequently consume sport nutrition and fitness supplements.
Energy gum consumption provides instant energy and also has long-term impacts such as improved physical and mental performance during intense workouts, improved concentration, and low fatigue during labor-intensive jobs. Furthermore, in recent years, the use of energy gums has increased while participating in sports, studying, and attending business meetings to mitigate the effects of sleep deprivation and boost stamina, consequently driving the energy gum market. The use of natural ingredients and increase in awareness about the benefits among millennial are expected to present new opportunities for energy gum manufacturers during the forecast period. According to the World Bank, the total labor force of India was pegged at 471 million. Thus, growing labor force in emerging economies, such as India and China, is expected to boost the growth of the energy gum market. As excessive consumption of caffeine could cause side effects such as anxiety, digestive issues, muscle breakdown, high blood pressure, stomach irritation, nausea, and vomiting, food governing, and health agencies such as Food and Drug Administration (FDA), Health Canada, International Food Information Council (IFIC) and others have enacted laws and norms to monitor the use of caffeine as an energy supplement. Thus, stringent laws on the use of caffeinated products will hamper the market growth in the future.
The energy gum market is segmented on the basis of application, flavor, distribution channel, and region. On the basis of application, the market is segmented into fitness training/exercising, sports, study, business, and others. On the basis of flavors, the market is divided into mint, fruit flavors, and others. On the basis of distribution channel, the market is segmented into online, supermarket, convenience store, and health store segments. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Turkey, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
The players operating in the global energy gum market have adopted various developmental strategies to expand their energy gum market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Blast Power Gum, Blockhead HQ Ltd., Ferrero SpA, GelStat Corporation (Mastix LLC), GumRunners, LLC, Lotte Group, Mars Inc., Mondelez International, Inc., NeuroGum, LLC, and Yildiz Holding
Energy gum consumption provides instant energy and also has long-term impacts such as improved physical and mental performance during intense workouts, improved concentration, and low fatigue during labor-intensive jobs. Furthermore, in recent years, the use of energy gums has increased while participating in sports, studying, and attending business meetings to mitigate the effects of sleep deprivation and boost stamina, consequently driving the energy gum market. The use of natural ingredients and increase in awareness about the benefits among millennial are expected to present new opportunities for energy gum manufacturers during the forecast period. According to the World Bank, the total labor force of India was pegged at 471 million. Thus, growing labor force in emerging economies, such as India and China, is expected to boost the growth of the energy gum market. As excessive consumption of caffeine could cause side effects such as anxiety, digestive issues, muscle breakdown, high blood pressure, stomach irritation, nausea, and vomiting, food governing, and health agencies such as Food and Drug Administration (FDA), Health Canada, International Food Information Council (IFIC) and others have enacted laws and norms to monitor the use of caffeine as an energy supplement. Thus, stringent laws on the use of caffeinated products will hamper the market growth in the future.
The energy gum market is segmented on the basis of application, flavor, distribution channel, and region. On the basis of application, the market is segmented into fitness training/exercising, sports, study, business, and others. On the basis of flavors, the market is divided into mint, fruit flavors, and others. On the basis of distribution channel, the market is segmented into online, supermarket, convenience store, and health store segments. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Turkey, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
The players operating in the global energy gum market have adopted various developmental strategies to expand their energy gum market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Blast Power Gum, Blockhead HQ Ltd., Ferrero SpA, GelStat Corporation (Mastix LLC), GumRunners, LLC, Lotte Group, Mars Inc., Mondelez International, Inc., NeuroGum, LLC, and Yildiz Holding
KEY MARKET SEGMENTS:
By Application
- Fitness Training/Exercising
- Sports
- Study
- Business
- Others
By Flavor
- Mint
- Fruit Flavor
- Others
By Distribution Channel
- Online
- Supermarket
- Convenience Stores
- Health Stores
By Region
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- South Korea
- Japan
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- South Africa
- Turkey
- Rest of LAMEA
The prominent players operating in this market are:
- Blast Power Gum
- Blockhead HQ Ltd
- Ferrero SpA
- GelStat Corporation (Mastix LLC)
- GumRunners, LLC
- Lotte Group
- Mars Inc
- Mondelez International, Inc
- NeuroGum, LLC
- Yildiz Holding
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Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Landscape
Chapter 4: Energy Gum Market, by Application
Chapter 5: Energy Gum Market, by Flavor
Chapter 6: Energy Gum Market, by Distribution Channel
Chapter 7: Energy Gum Market, by Region
Chapter 8: Company Profiles
List of Tables
List of Figures
Executive Summary
According to a new report titled, “Energy Gum Market by Application, Flavor, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2022–2031” the global energy gum market size was valued at $89.5 million in 2021, and is projected to reach $192.1million by 2031, registering a CAGR of 8.2% from 2022 to 2031. In 2021, the fitness training/exercising segment accounted for approximately 33% of the global market in terms of value.Energy gum, also known as caffeinated gum, is a type of energy supplement sold in the form of gums, which provide physical and mental stimulation and instant boost of energy. It helps in reducing the effects of fatigue, and sleep deprivation. Energy gum is prepared by softening the gum base combining it with other formulation ingredients such as caffeine, taurine, and B-vitamins. It improves mental and cognitive performance by delivering caffeine, which is effective for stimulating physical vigilance. Other health advantages associated with energy gum include improved reaction time, alertness, concentration, and prevention of cardiovascular disease, cancer, and diabetes.
Sportsperson and military personnel are the traditional users of energy gum for obtaining instant energy and relieve mental and physical stress. In addition, increase in sport participation and surge in the number of fitness centers in countries such as the U.S., Brazil, Germany, the UK, Australia, China, and India fuel the growth of energy gum market opportunities.
Energy gum is majorly consumed by individuals before and after fitness training/exercise regime to increase stamina and improve overall performance. Moreover, increase in sport participation and surge in the number of national and international sports events, including Olympics, and Commonwealth Games have contributed to the growth of the market. Countries such as India, China, and Brazil have heavily invested in promoting national and international sports. The number of youngsters choosing sports as a career option, especially in developing countries has increased in the past few decades, which in turn, has fueled the demand for sports nutrition and fitness supplements. As excessive intake of caffeine cause side effects such as anxiety, digestive issues, muscle breakdown, nausea, high blood pressure, stomach irritation, and vomiting, the food governing and health agencies across the globe, including the Food and Drug Administration (FDA), Health Canada, International Food Information Council (IFIC), and others have drafted regulations on the use of caffeine in energy supplements. This will hamper the growth of the market in the future. Furthermore, increase in demand for energy gum in the emerging economies, especially Brazil, China, and India is expected to provide lucrative opportunities for the energy gum market.
In terms of value, Asia-Pacific and LAMEA collectively contributed approximately one-third share of the global market in 2021. Developing countries, such as Brazil, India, and China display a huge growth potential for this market on account of high disposable income, decent number of millennial population participating in sports, and surge in the number of fitness centers in these countries.
The energy gum market is segmented on the basis of application, flavor, distribution channel, and region. On the basis of application, the market is segmented into fitness training/exercising, sports, study, business, and others. On the basis of flavors, the market is divided into mint, fruit flavors, and others. On the basis of distribution channels, the market is segmented on the basis of online, supermarket, convenience store, and health store segments. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea and Rest of Asia-Pacific), and LAMEA (Brazil, Turkey, Argentina, Saudi Arabia, South Africa, and Rest of LAMEA).
Key Findings Of The Study
- On the basis of energy gum market analysis for region, North America accounted for the largest revenue shareof the global market, registering a significant CAGR from 2022 to 2031, followed by Europe
- On the basis of energy gum market trends in 2021, the supermarket distribution channel segment accounted for approximately 30% share, in terms of value, and is expected to grow at the highest CAGR of 93%
- Asia-Pacific is anticipated to grow at the highest CAGR of 99% from 2022 to 2031 in the energy gum market forecast period
- In 2021, the U.S generated the highest revenue, accounting for approximately 30% share of the global market
- Brazil is anticipated to grow at a significant CAGR of 71% during the forecast period
- The players operating in the global energy gum market have adopted various developmental strategies to expand their energy gum market share, increase profitability, and remain competitive in the market.The key players profiled in this report include Blast Power Gum, Blockhead HQ Ltd., Ferrero SpA, GelStat Corporation (Mastix LLC), GumRunners, LLC, Lotte Group, Mars Inc., Mondelez International, Inc, NeuroGum, LLC, and Yildiz Holding
Companies Mentioned
- Blast Power Gum
- Blockhead HQ Ltd.
- Ferrero SpA
- GelStat Corporation (Mastix LLC)
- GumRunners, LLC
- Lotte Group
- Mars Inc.
- Mondelez International, Inc.
- NeuroGum, LLC
- Yildiz Holding.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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