The global energy gum market was valued at $106.4 million in 2023, and is projected to reach $263.4 million by 2035, registering a CAGR of 7.9% from 2024 to 2035.
Energy gum, also known as caffeinated gum, is a type of energy supplement, which provides physical as well as mental stimulation and gives instant energy. The gum bases and other formulation ingredients such as caffeine, taurine, and B vitamins are infused together to prepare energy gum. It improves the mental and cognitive performance of an individual.
It contains caffeine, which is effective for sustaining physical vigilance, taurine, and B vitamins and helps to provide several health benefits such as improved reaction time, alertness, and concentration. Moreover, energy gum helps in prevention of cardiovascular disease, cancer, and diabetes, thus the consumption of energy gum has increased among individuals.
The energy gums provide instant energy and improve overall mental and physical performance, thus making athletes and sports persons the prime consumers. The increase in a number of athletes and sport persons in countries such as the U.S., Australia, Russia, and others and the immense rise in national and international sports events such as the Olympics and Commonwealth Games have increased the demand for instant sports nutrition and fitness supplements, such as energy gum. According to the International Olympic Committee, around 10,500 athletes from 206 National Olympic Committee (NOCs) are expected to compete at the Olympic Summer Games in Paris in 2024.
At the Olympic Winter Games, there are usually around 2,900 athletes from more than 80 NOCs taking part in the competitions. In addition, countries such as India and China are promoting various national and international sports in the upcoming years. For instance, in the first quarter of 2018, India hosted sports events such as Pro Wrestling League, Premier Badminton League, and others. In addition, China has also made big investments to introduce new athletics programs. Thus, the participation of the young population in sports has increased significantly in these countries, which drives the growth of the energy gum market.
Regular workouts help reduce stress, anxiety, and depression along with other health-affecting diseases. This routine also helps boost overall health. Further, the rise in cases of obesity and cardiovascular diseases also prompts people to take health, diet, and fitness seriously. Rapid urbanization, rise in disposable income, and changes in lifestyles lead to an increase in the number of healthcare and fitness centers across the world.
These healthcare and fitness centers are used as primary channels for promotion and even for distribution of energy gum by manufacturers, thereby contributing to the growth of the market. According to The International Health, Racquet & Sportsclub Association (IHRSA) 2019 Global Report, there are 36,540 health clubs in the U.S. and 57.3 million Americans belong to at least one of them nationwide.
Energy gum is made from caffeine mixed with various artificial ingredients such as sorbitol, aspartame, xylitol, artificial gum bases, and artificial flavors. However, due to a wide range of health problems from headaches to obesity to cancer caused by synthetic gum bases, artificial sweeteners, and flavors, manufacturers of energy gums are now trying to infuse natural ingredients such as Guarana and Ginseng, along with natural sweeteners. Guarana contains caffeine, which is used as a component in natural weight loss products, flavoring for beverages, natural energizers, and cognitive stimulants.
Ginseng is another natural ingredient that acts as a stimulant and is also used to prepare herbal remedies for headaches, indigestion, erectile dysfunction, and infertility. Artificial sweeteners cause problems that range from headaches and migraines to weight gain and even more serious conditions, which include cardiovascular disease. These are being replaced by natural sweeteners such as stevia and agave. Thus, the increase in the use of natural ingredients/stimulants is anticipated to provide a great opportunity for energy gum manufacturers in the upcoming years. For instance, to utilize these health benefits, GumRunners LLC has introduced Jolt Gum, which contains guarana and ginseng.
The energy gum market is segmented into application, flavor, distribution channel, and region. By application, the energy gum market is divided into fitness training/exercising, sports, study, business, and others. Among these, the fitness training/exercising segment occupied the major share of the market in 2023 and is anticipated to maintain its dominance during the forecast period. Fitness enthusiasts and athletes constantly seek convenient, on-the-go energy sources to enhance their performance and endurance.
Energy gums provide a portable and easy-to-consume alternative to energy drinks and supplements, fitting seamlessly into their active lifestyles. Moreover, energy gums offer a quick release of caffeine and other stimulants, which can be rapidly absorbed through the oral mucosa. This immediate energy boost is crucial for improving performance during workouts and competitive sports, making energy gums particularly attractive to this segment.
The key players operating in the energy gum market are POWER GUM, Viter Energy, Rev Gum, GumRunners, LLC, NeuroGum, LLC, Military Energy Gum, Run Gum, Liquid Core Store, First Energy Gum and Blockhead HQ Ltd.
Energy gum, also known as caffeinated gum, is a type of energy supplement, which provides physical as well as mental stimulation and gives instant energy. The gum bases and other formulation ingredients such as caffeine, taurine, and B vitamins are infused together to prepare energy gum. It improves the mental and cognitive performance of an individual.
It contains caffeine, which is effective for sustaining physical vigilance, taurine, and B vitamins and helps to provide several health benefits such as improved reaction time, alertness, and concentration. Moreover, energy gum helps in prevention of cardiovascular disease, cancer, and diabetes, thus the consumption of energy gum has increased among individuals.
The energy gums provide instant energy and improve overall mental and physical performance, thus making athletes and sports persons the prime consumers. The increase in a number of athletes and sport persons in countries such as the U.S., Australia, Russia, and others and the immense rise in national and international sports events such as the Olympics and Commonwealth Games have increased the demand for instant sports nutrition and fitness supplements, such as energy gum. According to the International Olympic Committee, around 10,500 athletes from 206 National Olympic Committee (NOCs) are expected to compete at the Olympic Summer Games in Paris in 2024.
At the Olympic Winter Games, there are usually around 2,900 athletes from more than 80 NOCs taking part in the competitions. In addition, countries such as India and China are promoting various national and international sports in the upcoming years. For instance, in the first quarter of 2018, India hosted sports events such as Pro Wrestling League, Premier Badminton League, and others. In addition, China has also made big investments to introduce new athletics programs. Thus, the participation of the young population in sports has increased significantly in these countries, which drives the growth of the energy gum market.
Regular workouts help reduce stress, anxiety, and depression along with other health-affecting diseases. This routine also helps boost overall health. Further, the rise in cases of obesity and cardiovascular diseases also prompts people to take health, diet, and fitness seriously. Rapid urbanization, rise in disposable income, and changes in lifestyles lead to an increase in the number of healthcare and fitness centers across the world.
These healthcare and fitness centers are used as primary channels for promotion and even for distribution of energy gum by manufacturers, thereby contributing to the growth of the market. According to The International Health, Racquet & Sportsclub Association (IHRSA) 2019 Global Report, there are 36,540 health clubs in the U.S. and 57.3 million Americans belong to at least one of them nationwide.
Energy gum is made from caffeine mixed with various artificial ingredients such as sorbitol, aspartame, xylitol, artificial gum bases, and artificial flavors. However, due to a wide range of health problems from headaches to obesity to cancer caused by synthetic gum bases, artificial sweeteners, and flavors, manufacturers of energy gums are now trying to infuse natural ingredients such as Guarana and Ginseng, along with natural sweeteners. Guarana contains caffeine, which is used as a component in natural weight loss products, flavoring for beverages, natural energizers, and cognitive stimulants.
Ginseng is another natural ingredient that acts as a stimulant and is also used to prepare herbal remedies for headaches, indigestion, erectile dysfunction, and infertility. Artificial sweeteners cause problems that range from headaches and migraines to weight gain and even more serious conditions, which include cardiovascular disease. These are being replaced by natural sweeteners such as stevia and agave. Thus, the increase in the use of natural ingredients/stimulants is anticipated to provide a great opportunity for energy gum manufacturers in the upcoming years. For instance, to utilize these health benefits, GumRunners LLC has introduced Jolt Gum, which contains guarana and ginseng.
The energy gum market is segmented into application, flavor, distribution channel, and region. By application, the energy gum market is divided into fitness training/exercising, sports, study, business, and others. Among these, the fitness training/exercising segment occupied the major share of the market in 2023 and is anticipated to maintain its dominance during the forecast period. Fitness enthusiasts and athletes constantly seek convenient, on-the-go energy sources to enhance their performance and endurance.
Energy gums provide a portable and easy-to-consume alternative to energy drinks and supplements, fitting seamlessly into their active lifestyles. Moreover, energy gums offer a quick release of caffeine and other stimulants, which can be rapidly absorbed through the oral mucosa. This immediate energy boost is crucial for improving performance during workouts and competitive sports, making energy gums particularly attractive to this segment.
The key players operating in the energy gum market are POWER GUM, Viter Energy, Rev Gum, GumRunners, LLC, NeuroGum, LLC, Military Energy Gum, Run Gum, Liquid Core Store, First Energy Gum and Blockhead HQ Ltd.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the energy gum market analysis from 2023 to 2035 to identify the prevailing energy gum market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the energy gum market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global energy gum market trends, key players, market segments, application areas, and market growth strategies.
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- Per Capita Consumption Trends
- Product Consumption Analysis
- Reimbursement Scenario
- SWOT Analysis
- Volume Market Size and Forecast
Key Market Segments
By Application
- Fitness Training/Exercising
- Sports
- Study
- Business
- Others
By Flavor
- Mint
- Fruit Flavor
- Others
By Distribution Channel
- Supermarket
- Convenience Stores
- Health Stores
- Online
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa,
- Saudi Arabia
- Argentina
- Turkey
- Rest of LAMEA
Key Market Players
- Blockhead HQ Ltd.
- First Energy Gum
- GumRunners, LLC
- Liquid Core Store
- Military Energy Gum
- NeuroGum, LLC
- POWER GUM
- Rev Gum
- Run Gum
- Viter Energy
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ENERGY GUM MARKET, BY APPLICATION
CHAPTER 5: ENERGY GUM MARKET, BY FLAVOR
CHAPTER 6: ENERGY GUM MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: ENERGY GUM MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to a new report titled, “Energy Gum Market by Application, Flavor, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2022–2031” the global energy gum market size was valued at $89.5 million in 2021, and is projected to reach $192.1million by 2031, registering a CAGR of 8.2% from 2022 to 2031. In 2021, the fitness training/exercising segment accounted for approximately 33% of the global market in terms of value.Energy gum, also known as caffeinated gum, is a type of energy supplement sold in the form of gums, which provide physical and mental stimulation and instant boost of energy. It helps in reducing the effects of fatigue, and sleep deprivation. Energy gum is prepared by softening the gum base combining it with other formulation ingredients such as caffeine, taurine, and B-vitamins. It improves mental and cognitive performance by delivering caffeine, which is effective for stimulating physical vigilance. Other health advantages associated with energy gum include improved reaction time, alertness, concentration, and prevention of cardiovascular disease, cancer, and diabetes.
Sportsperson and military personnel are the traditional users of energy gum for obtaining instant energy and relieve mental and physical stress. In addition, increase in sport participation and surge in the number of fitness centers in countries such as the U.S., Brazil, Germany, the UK, Australia, China, and India fuel the growth of energy gum market opportunities.
Energy gum is majorly consumed by individuals before and after fitness training/exercise regime to increase stamina and improve overall performance. Moreover, increase in sport participation and surge in the number of national and international sports events, including Olympics, and Commonwealth Games have contributed to the growth of the market. Countries such as India, China, and Brazil have heavily invested in promoting national and international sports. The number of youngsters choosing sports as a career option, especially in developing countries has increased in the past few decades, which in turn, has fueled the demand for sports nutrition and fitness supplements. As excessive intake of caffeine cause side effects such as anxiety, digestive issues, muscle breakdown, nausea, high blood pressure, stomach irritation, and vomiting, the food governing and health agencies across the globe, including the Food and Drug Administration (FDA), Health Canada, International Food Information Council (IFIC), and others have drafted regulations on the use of caffeine in energy supplements. This will hamper the growth of the market in the future. Furthermore, increase in demand for energy gum in the emerging economies, especially Brazil, China, and India is expected to provide lucrative opportunities for the energy gum market.
In terms of value, Asia-Pacific and LAMEA collectively contributed approximately one-third share of the global market in 2021. Developing countries, such as Brazil, India, and China display a huge growth potential for this market on account of high disposable income, decent number of millennial population participating in sports, and surge in the number of fitness centers in these countries.
The energy gum market is segmented on the basis of application, flavor, distribution channel, and region. On the basis of application, the market is segmented into fitness training/exercising, sports, study, business, and others. On the basis of flavors, the market is divided into mint, fruit flavors, and others. On the basis of distribution channels, the market is segmented on the basis of online, supermarket, convenience store, and health store segments. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea and Rest of Asia-Pacific), and LAMEA (Brazil, Turkey, Argentina, Saudi Arabia, South Africa, and Rest of LAMEA).
Key Findings Of The Study
- On the basis of energy gum market analysis for region, North America accounted for the largest revenue shareof the global market, registering a significant CAGR from 2022 to 2031, followed by Europe
- On the basis of energy gum market trends in 2021, the supermarket distribution channel segment accounted for approximately 30% share, in terms of value, and is expected to grow at the highest CAGR of 93%
- Asia-Pacific is anticipated to grow at the highest CAGR of 99% from 2022 to 2031 in the energy gum market forecast period
- In 2021, the U.S generated the highest revenue, accounting for approximately 30% share of the global market
- Brazil is anticipated to grow at a significant CAGR of 71% during the forecast period
- The players operating in the global energy gum market have adopted various developmental strategies to expand their energy gum market share, increase profitability, and remain competitive in the market.The key players profiled in this report include Blast Power Gum, Blockhead HQ Ltd., Ferrero SpA, GelStat Corporation (Mastix LLC), GumRunners, LLC, Lotte Group, Mars Inc., Mondelez International, Inc, NeuroGum, LLC, and Yildiz Holding
Companies Mentioned
- Blockhead HQ Ltd.
- First Energy Gum
- GumRunners, LLC
- Liquid Core Store
- Military Energy Gum
- NeuroGum, LLC
- POWER GUM
- Rev Gum
- Run Gum
- Viter Energy
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 256 |
| Published | August 2024 |
| Forecast Period | 2023 - 2035 |
| Estimated Market Value ( USD | $ 106.4 million |
| Forecasted Market Value ( USD | $ 263.4 million |
| Compound Annual Growth Rate | 7.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
