Baby toiletries refer to personal care products used for grooming and hygiene of babies and nurturing their overall health and appearance. These products include baby diapers, including training nappies and baby cloths, toothpaste, wipes, and various hair and skin care products. Toiletries are used to fulfil the hygiene needs and protect the sensitive skin of babies from dust particles. These products are used for children and infants till the age of five.
Increase in hygiene care of babies, rise in birth rate, and surge in disposable income of customers are some of the major factors contributing to the growth of the baby toiletries market. Moreover, increase in awareness regarding the benefits of the baby products such as baby wipes, diapers, and tissues drives the market growth. However, availability of harmful chemicals in baby toiletries products, such as phthalates and formaldehyde in shampoos and lotions, hinders the market growth. Furthermore, as these products have to undergo various clinical tests as they are to be used for babies, companies have to incur higher costs for R&D and clinical tests. Increase in number of working women and improvement in standards of living of people in emerging economies such as India and China create numerous opportunities in the market.
The outbreak of COVID-19 has negatively affected the manufacturing activities and disrupted the distribution network of the baby toiletries market globally. People were forced to stay in their homes to limit the spread of the disease. Government’s stringent rules regarding social distancing and complete lockdown resulted in huge losses for vendors operating in the market. All key players and other sales channel were closed during the lockdown period. However, a V-shaped recovery is expected in the post-pandemic.
The report segments the market on the basis of product type, end user, mode of sale, and region. Depending on product type, it is classified into skin care products, hair care products, diapers, baby wipes, and other toiletries. According to end user, it is categorized into new born, infants, and toddlers. As per the mode of sale, it is divided into offline and online. Region wise, it is analyzed across North America (the U.S., Mexico, and Canada), Europe (Germany, France, the UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, Saudi Arabia, and rest of LAMEA).
The major players in baby toiletries market are Johnson & Johnson Consumer Inc. Procter & Gamble, Kimberly-Clark Corporation, Artsana S.p.A., Beiersdorf AG, Burt's Bees, Inc., California Baby, Inc., Aveeno, Cotton Babies, Inc., and SCA Hygiene.
Increase in hygiene care of babies, rise in birth rate, and surge in disposable income of customers are some of the major factors contributing to the growth of the baby toiletries market. Moreover, increase in awareness regarding the benefits of the baby products such as baby wipes, diapers, and tissues drives the market growth. However, availability of harmful chemicals in baby toiletries products, such as phthalates and formaldehyde in shampoos and lotions, hinders the market growth. Furthermore, as these products have to undergo various clinical tests as they are to be used for babies, companies have to incur higher costs for R&D and clinical tests. Increase in number of working women and improvement in standards of living of people in emerging economies such as India and China create numerous opportunities in the market.
The outbreak of COVID-19 has negatively affected the manufacturing activities and disrupted the distribution network of the baby toiletries market globally. People were forced to stay in their homes to limit the spread of the disease. Government’s stringent rules regarding social distancing and complete lockdown resulted in huge losses for vendors operating in the market. All key players and other sales channel were closed during the lockdown period. However, a V-shaped recovery is expected in the post-pandemic.
The report segments the market on the basis of product type, end user, mode of sale, and region. Depending on product type, it is classified into skin care products, hair care products, diapers, baby wipes, and other toiletries. According to end user, it is categorized into new born, infants, and toddlers. As per the mode of sale, it is divided into offline and online. Region wise, it is analyzed across North America (the U.S., Mexico, and Canada), Europe (Germany, France, the UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, Saudi Arabia, and rest of LAMEA).
The major players in baby toiletries market are Johnson & Johnson Consumer Inc. Procter & Gamble, Kimberly-Clark Corporation, Artsana S.p.A., Beiersdorf AG, Burt's Bees, Inc., California Baby, Inc., Aveeno, Cotton Babies, Inc., and SCA Hygiene.
KEY MARKET BENEFITS FOR STAKEHOLDERS
- The report provides extensive analysis of the current & emerging trends and opportunities in the baby toiletries market
- The report provides detailed qualitative and quantitative analyses of current trends and future estimations, which help to understand the prevailing market opportunities
- A comprehensive analysis of factors that drive and restrict the growth of the baby toiletries market is provided in the study
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework
- The report provides extensive qualitative insights on the potential & niche segments as well as countries exhibiting favorable growth
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Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Landscape
Chapter 4: Baby Toiletries Market, by Product Type
Chapter 5: Baby Toiletries Market, by End-user
Chapter 6: Baby Toiletries Market, by Mode of Sale
Chapter 7: Baby Toiletries Market, by Region
Chapter 8: Company Profiles
List of Tables
List of Figures
Executive Summary
According to a new report titled, “Baby Toiletries Market by Product Type, End User, and Mode of Sale: Global Opportunity Analysis and Industry Forecast, 2022–2031,”The global baby toiletries market size was valued at $66,711.2 million in 2020, and is projected to reach $1,37,156.4 million by 2031, registering a CAGR of 6.7% from 2022 to 2031.
Baby toiletries are personal care products for babies. These products ensure complete skin care of babies in nurturing their overall health and wellness. The skin care products include baby creams, lotion, powder, and oil. Hair care products such as shampoos and detanglers are used for nurturing the hair. Diapers and wipes are used for cleaning and removal of dust particles from the body, making the baby feel fresh and clean. However, presence of some harmful chemicals in these products are likely to hamper the market growth.
Toiletries are available in various shapes and sizes giving customers the advantage of choosing according to their choices and preferences. Moreover, the products are available offline such as retail outlets and brand outlets. They are also available online on the company’s official website and on various other e-commerce websites.
Growth of baby toiletries market is driven by rise in birth rates, increase in hygiene care for babies, and growth in disposable income of consumers. In addition, availability of premium range of branded products through various mediums on online portals, such as Amazon, Flipkart, Alibaba, and offline mediums, such as retails store, supermarket, and official brand outlets, supplements the market growth. However, presence of toxic chemicals in baby products, such as powders and wipes hamper the baby toiletries market growth. Increase in participation of women in workforce, in countries, such as the U.S., South Africa, and India provide numerous growth opportunities for the market as the adoption of these products provide convenience and work life balance.
According to the baby toiletries market analysis, the market is segmented on the basis of product type, end user, mode of sales, and region. Based on product type, the baby toiletries market is segmented into skin care products, hair care products, diapers, wipes, and others. According to end user, the market is classified into new born, infant, and toddlers. According to mode of sale, the market is divided into offline and online. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
In 2020, the diaper segment accounted for the highest revenue share in the overall baby toiletries industry, owing to convenience of usage and prevention of leakage from diapers providing ease to baby. The diaper segment dominated the baby toiletries market with over 56% share in 2020, and is estimated to maintain this trend throughout the forecast period. Moreover, disposable diapers are light and compact for usage and are preferred by customers as they provide ease and convenience in terms of absorbency and minimize the efforts of washing. In addition, rise in demand from European countries that includes France, Spain, and the UK is expected to have a positive impact on the baby toiletries market growth, as these regions have a strong economic base.
Region wise, Europe accounted for the highest baby toiletries market share in 2020, and is expected to maintain its dominance during the forecast period, owing to the strong economic base and high penetration of internet. Asia-Pacific is expected to grow at the highest rate, due to improved standard of living and extensive economic growth in China, Japan, and India. The U.S. accounted for the highest share in North America that constituted around 70% of market share in baby toiletries industry.
The key companies profiled in Baby Toiletries industry are Johnson & Johnson Consumer Inc., Proctor & Gamble, Kimberly-Clark Corporation, Artsana S.p.A., Beiersdorf AG, Burt's Bees, Inc., California Baby, Inc., Unilever, Aveeno, Cotton Babies, Inc., and SCA Hygiene.
Key Findings Of The Study
Baby Diaper segment held the major share in the market accounting near 56% of the total market.
- Europe is expected to continue to lead the market followed by North America during the baby toiletries market forecast period
- North America and Asia-Pacific jointly account for more than half of the total share in 2020
Companies Mentioned
- Johnson & Johnson Consumer Inc.
- Proctor & Gamble
- Kimberly-Clark Corporation
- Artsana S.p.A.
- Beiersdorf AG
- Burt's Bees, Inc.
- California Baby, Inc.
- Unilever
- Aveeno
- Cotton Babies, Inc.
- SCA Hygiene.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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