The organic baby food market was valued at $12.8 billion in 2023, and is projected to reach $50.8 billion by 2033, growing at a CAGR of 14.8% from 2024 to 2033.
Organic baby food refers to baby food products made from ingredients that are grown without the use of synthetic pesticides, fertilizers, genetically modified organisms, or artificial additives. These foods follow strict organic farming practices, ensuring the absence of harmful chemicals and promoting natural growing processes. Organic baby food products are often considered healthier and safer for infants due to their minimal exposure to potentially harmful substances, while also supporting eco-friendly agricultural practices.
The growth of the global organic baby food market is driven by rise in health consciousness and increase in awareness of the potential health risks associated with synthetic additives and pesticides in conventional food. A study conducted by the Environmental Working Group in 2021 revealed that parents are 40% more likely to choose organic baby food over conventional alternatives, primarily due to concerns over pesticide exposure. The study indicated that 83% of parents believed organic baby food reduced health risks for their children. In addition, rise in global awareness about the benefits of organic products, especially among young parents, leads to increased preference for organic food for infants, thus fostering the market growth.
Moreover, increase in concerns about baby health and safety has shifted the preference of parents toward food that is free from harmful chemicals, GMOs, and preservatives, which acts as the key driving force of the global market. Furthermore, with more parents living in urban areas and adopting busier lifestyles, the demand for convenient and ready-to-eat organic baby food products is growing, which boosts the market growth. Research by the World Health Organization in 2020 reported that 75% of parents in urban areas are more likely to purchase pre-packaged organic baby food due to convenience and concerns about food safety in urban settings. However, high cost of organic baby food acts restrains the market growth.
In addition, limited shelf life of organic food due to the absence of preservatives makes them less convenient for storage and long-term use, which acts as the key deterrent factor of the global market. On the contrary, rise in availability of organic baby food through both traditional retail outlets and online platforms is expected to offer lucrative opportunities for the market growth. Furthermore, manufacturers are focusing on including functional ingredients in organic baby food, such as probiotics, prebiotics, DHA, and Omega-3 fatty acids, to enhance nutritional content. Such developments are anticipated to open new avenues for the market expansion in the coming years.
The global organic baby food market is segmented into product, distribution channel, and region. On the basis of product, the market is divided into prepared baby food, dried baby food, infant milk formula, and others. Depending on distribution channel, it is classified into supermarkets/hypermarkets, pharmacies, department stores, e-commerce, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of distribution channel, the supermarket/hypermarket segment was the major shareholder in 2023, and is anticipated to continue the same trend during the forecast period.
Region wise, North America is expected to emerge as the most lucrative market for organic baby food in the coming years.
Organic baby food refers to baby food products made from ingredients that are grown without the use of synthetic pesticides, fertilizers, genetically modified organisms, or artificial additives. These foods follow strict organic farming practices, ensuring the absence of harmful chemicals and promoting natural growing processes. Organic baby food products are often considered healthier and safer for infants due to their minimal exposure to potentially harmful substances, while also supporting eco-friendly agricultural practices.
The growth of the global organic baby food market is driven by rise in health consciousness and increase in awareness of the potential health risks associated with synthetic additives and pesticides in conventional food. A study conducted by the Environmental Working Group in 2021 revealed that parents are 40% more likely to choose organic baby food over conventional alternatives, primarily due to concerns over pesticide exposure. The study indicated that 83% of parents believed organic baby food reduced health risks for their children. In addition, rise in global awareness about the benefits of organic products, especially among young parents, leads to increased preference for organic food for infants, thus fostering the market growth.
Moreover, increase in concerns about baby health and safety has shifted the preference of parents toward food that is free from harmful chemicals, GMOs, and preservatives, which acts as the key driving force of the global market. Furthermore, with more parents living in urban areas and adopting busier lifestyles, the demand for convenient and ready-to-eat organic baby food products is growing, which boosts the market growth. Research by the World Health Organization in 2020 reported that 75% of parents in urban areas are more likely to purchase pre-packaged organic baby food due to convenience and concerns about food safety in urban settings. However, high cost of organic baby food acts restrains the market growth.
In addition, limited shelf life of organic food due to the absence of preservatives makes them less convenient for storage and long-term use, which acts as the key deterrent factor of the global market. On the contrary, rise in availability of organic baby food through both traditional retail outlets and online platforms is expected to offer lucrative opportunities for the market growth. Furthermore, manufacturers are focusing on including functional ingredients in organic baby food, such as probiotics, prebiotics, DHA, and Omega-3 fatty acids, to enhance nutritional content. Such developments are anticipated to open new avenues for the market expansion in the coming years.
The global organic baby food market is segmented into product, distribution channel, and region. On the basis of product, the market is divided into prepared baby food, dried baby food, infant milk formula, and others. Depending on distribution channel, it is classified into supermarkets/hypermarkets, pharmacies, department stores, e-commerce, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
Depending on product, the prepared baby food segment held the highest market share in 2023, and is expected to maintain its leadership status from 2024 to 2033.On the basis of distribution channel, the supermarket/hypermarket segment was the major shareholder in 2023, and is anticipated to continue the same trend during the forecast period.
Region wise, North America is expected to emerge as the most lucrative market for organic baby food in the coming years.
Competition Analysis
Competitive analysis and profiles of the major players in the global organic baby food market include Abbott laboratories, Nestlé S.A., Hero Group, Amara Organics, Danone, Plum organics, The Hein celestial group, North Castle Partners, LLC., HiPP, and Baby Gourmet Foods Inc. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.Additional benefits you will get with this purchase are:
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Key Market Segments
By Product
- Prepared baby food
- Dried baby food
- Infant milk formula
- others
By Distribution Channel
- Supermarkets/hypermarkets
- Pharmacies
- Department stores
- E-commerce
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- Abbott laboratories
- Nestlé S.A.
- Hero Group
- Amara Organics
- Danone
- Plum organics
- The Hein celestial group
- North Castle Partners, LLC.
- HiPP
- Baby Gourmet Foods Inc.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: ORGANIC BABY FOOD MARKET, BY PRODUCT
CHAPTER 5: ORGANIC BABY FOOD MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 6: ORGANIC BABY FOOD MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to a new report titled, “Organic Baby Food Market by Product and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2022–2031,” the global organic baby food market size is expected to reach $34,818.7 million by 2031, growing at a CAGR of 13.7% from 2022 to 2031.Rise in parental concerns with respect to baby’s health and nutrition, increase in awareness about health benefits of organic products, eco-friendly farming techniques, rise in disposable income of consumers, growth in standard of living encourages the adoption of organic baby food products, and improved distribution channels in the industry drive the organic baby food market growth. However, premium price and certain government regulations for the approval of organic food & beverage may hamper the market growth. Various government initiatives and investment of government and private investors in the organic baby food industry are expected to provide numerous growth opportunities for the market players. Moreover, increase in working women and growth of nuclear families have led to the adoption of organic baby food products.
The COVID-19 pandemic in 2020 resulted in a spike in the demand for the organic baby food. This sudden growth in demand is attributed to the panic buying from consumers followed by the lockdown restrictions imposed by the government to contain the spread of the virus. The closure of stores and low production owing to the lack of labor and disruptions in supply chain caused difficulties in raw materials procurement. The e-commerce channels emerged as a boon for consumers and suppliers that maintained the demand and supply for the organic baby food across the globe.”
According to the organic baby food market analysis, the market is segmented on the basis of product, distribution channel, and region. On the basis of product, it is divided into prepared baby food, dried baby food, infant milk formula, and others. On the basis of distribution channel, it is bifurcated into supermarkets/hypermarkets, pharmacies, department stores, e-commerce, and others. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, United Arab Emirates, South Africa, Saudi Arabia, and rest of LAMEA).
According to the organic baby food market forecast, on the basis of product, the prepared baby food was the leading segment, garnering around 72.2% of the organic baby food market share in 2020. The prepared baby foods are rich in vitamins and include antioxidants, which nurture a baby’s health, thus, driving parents to purchase these nutritional products. Owing to increase in working women and growth of nuclear families, customers tend to prefer the less processed prepared food for their baby to avoid effects of harmful chemicals.
As per the organic baby food market trends, on the basis of distribution channel, the e-commerce segment is expected to be the fastest-growing segment. The easy accessibility offered by online platforms boosts their adoption in the organic baby food market, thus, becoming a popular medium for the purchase of organic baby food. Easy availability of information about the ingredients used in organic products, time-saving feature, and the facility of home delivery contribute to the growth of online sales.
Depending on the region, North America was the dominant market in 2020. Change in lifestyle patterns of consumers and increase in participation of women in workforce fuel the market growth. Parents prefer to feed organic baby products to their infants, as they contain all necessary nutrients, iron, vitamins, and proteins necessary for baby’s growth.
Key Findings Of Study
- The prepared baby food segment dominated the global market in 2020, and is expected to reach $23,268.5 by 2031.
- The supermarkets/hypermarkets segment accounted for the 308% of the total market share in 2020
- LAMEA is projected to witness the highest growth, registering a CAGR of nearly 147% during the forecast period
- The U.S. accounted for 270% of the market share in the global organic baby food market in 2020
- The key players operating in the market include Abbott laboratories, Nestlé S.A., Hero Group, Amara Organics, Danone, Plum organics, The Hein celestial group, North Castle Partners, LLC HiPP, and Baby Gourmet Foods Inc Market estimations of each segment support to analyze the key investment pockets of the industry and prevailing organic baby food market opportunities
Companies Mentioned
- Abbott laboratories
- Nestlé S.A.
- Hero Group
- Amara Organics
- Danone
- Plum organics
- The Hein celestial group
- North Castle Partners, LLC.
- HiPP
- Baby Gourmet Foods Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 155 |
| Published | September 2024 |
| Forecast Period | 2023 - 2033 |
| Estimated Market Value ( USD | $ 12.8 billion |
| Forecasted Market Value ( USD | $ 50.8 billion |
| Compound Annual Growth Rate | 14.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
