Nigeria Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2024 Update

According to the publisher, social commerce industry in Nigeria is expected to grow by 38.3% on annual basis to reach US$1.55 billion in 2024.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 31.2% during 2024-2029. The social commerce GMV in the country will increase from US$1.12 billion in 2023 to reach US$6.03 billion by 2029.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of social commerce in Nigeria. Below is a summary of key market segments:

Nigeria Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Nigeria Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Nigeria Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029

• Clothing & Footwear
• Beauty and Personal Care
• Food & Grocery
• Appliances and Electronics
• Home Improvement
• Travel
• Hospitality

Nigeria Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029

• B2B
• B2C
• C2C

Nigeria Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029

• Mobile
• Desktop

Nigeria Social Commerce Industry Market Size and Forecast by Location, 2020-2029

• Domestic
• Cross Border

Nigeria Social Commerce Industry Market Size and Forecast by Location, 2020-2029

• Tier-1 Cities
• Tier-2 Cities
• Tier-3 Cities

Nigeria Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Other Digital Payment
• Cash

Nigeria Social Commerce Industry Market Size and Forecast by Platforms

• Video Commerce
• Social Network-Led Commerce
• Social Reselling
• Group Buying
• Product Review Platforms

Nigeria Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023

• By Age
• By Income Level
• By Gender

Reasons to buy

• In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2020-2029).
• Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.